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CMOs, It’s Time to Evaluate Your Post-sale, Customer Experience Funnel

Base.ai

The Adobe 2019 digital trends report lists customer experience as the top business opportunity of 2020. It comes above video marketing, data-driven marketing, and even content marketing. . Of course, customer experience has always been important. MarCom and Field Marketing.

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Cosmetics marketing strategy and its post-pandemic evolution

Use Insider

The cosmetics and beauty industry has seen a sizable shift in customers’ buying patterns and methods. Even pre-pandemic, industry leaders were underprepared—the top 20 cosmetics and beauty brands held 90% market share in offline sales but only 14% share online (Nielsen’s “ The Future of Beauty ” Report, 2018).