Branding Customer Marketing Marketing Automation Platform 
Martech
JULY 30, 2024
Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.
Adobe Experience Cloud Blog
DECEMBER 27, 2016
Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1. At this early stage, your goal as a marketer is to make your brand both known and relevant to your potential and existing customers. Once buyers are familiar with your brand, how do you earn their business?
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Adobe Experience Cloud Blog
AUGUST 2, 2016
Repeat customers spend more. Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . Nurture Existing Customers. Help Your Advocates Advocate.
Adobe Experience Cloud Blog
JUNE 11, 2014
organizations interact with customers and prospects in five or more channels. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” Build Deep, Enduring Relationships with Customers Over Time.
Martech
MAY 13, 2022
Although QR codes are associated with mobile marketing, they’re an effective way to engage customers across many offline and online channels. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. Why marketers should care about mobile marketing.
Adobe Experience Cloud Blog
MAY 1, 2011
Marketers build credibility with their sales counterparts when they visibly work towards that same goal. Marketing metrics like brand visibility and traffic – although important – are too far removed from the end goal and simply don’t resonate with sales reps. Use technology which communicates across departments.
Adobe Experience Cloud Blog
AUGUST 24, 2016
In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. Segment Your Customer Base. But how can you get started? Start With Your Goals.
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