SmartBrief - Marketing

OCTOBER 21, 2024

There are many directions you can go, and most of them can even be fun while you build up your brand. It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. It’s where you can start establishing your brand and building an interaction with your audience.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 109

Customer B2C CMO Customer Journey 109

Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. The impact of brand safety on ROAS is profound. Fixating on ROAS leads to a narrow focus on short-term gains.

Advertising 120

Advertising Advertisers Branding User-Generated 120

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. What is brand loyalty?

Branding 117

Branding Customer loyalty User-Generated Promotion 117

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. But why is brand visibility important? Enhanced brand awareness also increases customer loyalty.

Branding 104

Branding Customer loyalty SEO PR 104

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty.

Customer 93

Customer Price Customer Acquisition Customer loyalty 93

Martech

JUNE 14, 2024

To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. Remember, having a customer provide you with their email address is a huge privilege, and it’s one that many marketers tend to undervalue. Customers can spot a bulk email from a mile away.

Customer loyalty 112

Customer loyalty Customer Email Marketing Product 112

Social Media Examiner

JULY 18, 2024

Humor can be a powerful marketing tool that can increase brand awareness an customer loyalty, but many marketers shy away from using it. Wondering how humor could help? In this article, we’ll explore how to embrace humor in your writing. Why Use Humor in Marketing?

Customer loyalty 145

Customer loyalty Branding Customer Social Media Marketing 145

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 96

CRM Customer Transform Customer loyalty 96

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Martech

JUNE 3, 2024

” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personalization. This is similar to what brands known for personalization are doing.

Customer loyalty 111

Customer loyalty Personalized Marketing Customer Shoppers 111

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. Netflix is preparing to open physical stores by 2025.

Branding 74

Branding Retail eCommerce Customer loyalty 74

Sachs Marketing Group

OCTOBER 2, 2024

This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases.

Customer 97

Customer Retail eCommerce Shoppers 97

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

verse.ai

OCTOBER 30, 2024

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. From unrealistic expectations to lackluster handoffs, even the smallest missteps can lead to dissatisfaction and lost loyalty.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

Market Trends 123

Market Trends Transform Customer loyalty Millennials 123

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. This blending of online and offline experiences means brands need to create seamless connections across platforms.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you. Give them something and they will follow you.”

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 106

Customer loyalty Customer Food Entertainment 106

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. What is brand love? Stay with me here.

Branding 78

Branding Health Education User-Generated 78

Martech

OCTOBER 25, 2024

Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Leaders should anchor data governance for genAI in business value, emphasizing accountability for customer data and brand intellectual property.

Transform 131

Transform Customer loyalty User-Generated Management 131

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 124

Customer loyalty CMO Retail Customer Journey 124

Martech

JANUARY 13, 2025

They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Prompt: What about welcome emails (are they important)?

Customer loyalty 105

Customer loyalty Copywriting Communications User-Generated 105

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 115

Finance Customer loyalty Entertainment Price 115

Hubspot Marketing

JULY 22, 2024

Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. Furthermore, you’re creating a space where they can speak candidly to your brand (or representatives), give feedback, get support, and share ideas with other like-minded consumers.

Management 110

Management Customer loyalty Entertainment Branding 110

The LeadG2 Blog

NOVEMBER 7, 2024

A company's brand goes way beyond its logo, colors, or website—it's really shaped by the people at the helm. Their actions, opinions, and social media presence can really affect trust, credibility, and customer loyalty. Their actions, opinions, and social media presence can really affect trust, credibility, and customer loyalty.

Branding 88

Branding Customer loyalty Customer 88

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. When your business goes online, you’re dealing with thousands of potential customers at any given moment. Mastering a 1:1 feel, even when you’re operating 1:many, is crucial for customer loyalty.

Customer 143

Customer Branding Shoppers Customer loyalty 143

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Direct messages (DMs) are the most popular form of outreach, with the overwhelming majority of consumers (70%) planning to contact brands this way.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Duct Tape Marketing

OCTOBER 17, 2024

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Micah Solomon In this Duct Tape Marketing Podcast episode , I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience.

Customer loyalty 88

Customer loyalty Customer Transform Price 88

Martech

DECEMBER 16, 2024

Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Instead, focus on what drives long-term loyalty, brand preference, and sustainable growth.

Transform 117

Transform Marketing Marketers Customer loyalty 117

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers. Digital media costs will soar.

Branding 68

Branding Transform Customer Acquisition Customer loyalty 68

Set Up

OCTOBER 15, 2024

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond?

Transform 59

Transform Branding Shipping Customer loyalty 59

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Vertical Response

AUGUST 25, 2024

Key Takeaways Early planning for holiday marketing is essential to capture customer attention and refine strategies based on past campaigns. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand.

CRM 123

CRM Transform Marketing Marketers 123