Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 132

Gen Z Branding Retail Content Placement 132

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Businesses Grow

MARCH 16, 2023

I’ve been accused of being obsessed with Gen Z! Gen Z is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of Gen Z elected to Congress! Not just content for marketing, content becomes the brand. And why not? Faux-stalgia!

Gen Z 121

Gen Z Branding Fashion Entertainment 121

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. And positive online buzz has premium payoffs.

Gen Z 122

Gen Z Millennials User-Generated Shoppers 122

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 49

Gen Z Branding Customer Journey Communications 49

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

APRIL 28, 2025

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform 114

Transform Gen Z Manufacturing Millennials 114

Hubspot Marketing

NOVEMBER 11, 2024

Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Brand Identity Elements 1.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail 117

Direct Mail Gen Z Whitepaper Customer 117

Hubspot Marketing

NOVEMBER 1, 2023

From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers. Per The Business of Fashion , Gen Z businesses are differentiating themselves from their millennial counterparts by creating super-niche products.

Gen Z 130

Gen Z Millennials Customer Acquisition Law 130

Businesses Grow

OCTOBER 12, 2022

I am endlessly fascinated by Gen Z. Every generation is different. It’s almost impossible for brands to show up in an authentic way. The post Why Gen Z is hiding out in digital campfires appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Of course they are different.

Gen Z 139

Gen Z Entertainment Customer Acquisition Branding 139

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 123

Branding Gen Z Energy Shoppers 123

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. You need to do what your competitors are doing: deliver tailored, personalized marketing messages.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Tools powered by AI will let agencies automate time-consuming tasks like optimizing bids in real-time, tracking customer behavior, and refining targeting to increase relevance.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

MARCH 24, 2025

More than half (59%) of retailers now offer in-store services like customization and repairs, while 46% provide dedicated spaces for events and community gatherings. Store associates feel the burden of disconnected technology only 17% have access to a unified view of customer data, the report found. 16% buy through messaging apps.

Retail 112

Retail Gen Z Transform Shoppers 112

illumin

NOVEMBER 19, 2024

But even though customers are expecting to have to shell out some cash, they don’t want to. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. This generation can be difficult to target but spend well.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 92

Gen Z Branding Retail Education 92

Hubspot Marketing

MAY 9, 2023

was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign.

Gen Z 123

Gen Z User-Generated Retail Shoppers 123

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

Gen Z 113

Gen Z Millennials Transform Marketing Strategy 113

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing.

Gen Z 119

Gen Z Transform Direct Mail Outbound Marketing 119

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Branding 86

Branding Gen Z Pharmaceutical Health 86

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 100

Gen Z Fashion Millennials Retail 100

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 77

Gen Z Branding Fashion Retail 77

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels. Connecting the customer journey.

SEO 118

SEO Gen Z Customer Journey User-Generated 118

SocialPilot

MAY 8, 2025

If you don’t understand who your brand is talking to, your message is just noise. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. It makes the difference between your brand being seen and being ignored altogether.

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Hubspot Marketing

JANUARY 31, 2025

Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley.

Gen Z 104

Gen Z Manufacturing Millennials Fashion 104

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. More B2B brands are waking up to YouTube’s potential, and I couldn’t be happier. It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 Builds trust.

Gen Z 114

Gen Z B2C Transform Millennials 114

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “We use real customer data from brands,” said Ross.

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Buffer Marketing

APRIL 29, 2025

What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. Keep your account on-brand, and feature products that people can buy from your website. much of Europe, and Asia-Pacific).

Gen Z 109

Gen Z Influencer Marketing Manufacturing User-Generated 109

Martech

NOVEMBER 8, 2024

For brand consideration, use video view campaigns. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 127

Gen Z CRM Millennials B2C 127

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. Its fair to say that SEO has helped this brand reach qualified traffic. SEO has compounding benefits.

SEO 130

SEO Gen Z Finance Transform 130