Martech

OCTOBER 15, 2024

We make purchase decisions based on whether or not we trust brands. The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product.

Customer 118

Customer Transform Customer Journey Marketing 118

Hubspot Marketing

OCTOBER 1, 2024

Keep reading to learn her three tips when it comes to storytelling, selling what you love, and making the customer the hero. You need to be selling the products that bring you the most joy. "I That doesn’t mean you need to stop offering those products entirely, especially if they’re keeping the lights on. The customer is. "We

Customer 130

Customer Promotion Product Branding 130

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated 120

User-Generated Branding Fashion Promotion 120

SMEI

MARCH 5, 2025

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Leverage regional trade agreements to access duty-free imports.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. Start by identifying your ideal customer’s pain points.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

eCommerce 115

eCommerce Customer Retail Transform 115

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 118

Customer Direct Mail Transform Health 118

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Sounds too good to be true?

Branding 112

Branding Gen Z Energy Shoppers 112

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. The customer loses Finally, when the race to adoption outpaces understanding of AI, the end customer also loses. The current success rate of AI initiatives shows this clearly.

Transform 137

Transform Branding CMO Education 137

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 137

Customer Global Marketing Customer Journey Energy 137

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. Want to drive traffic to a new product page?

Branding 128

Branding SEO User-Generated Price 128

Aspiration Marketing

AUGUST 5, 2024

In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 253

Customer Product Branding Social Media Marketing 253

Trade Press Services Newsletter

OCTOBER 3, 2024

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Consider communicating with Gen Z customers through text messaging. Build a Brand Community Gen Z seeks connection and belonging, even in business.

Gen Z 282

Gen Z Millennials B2C Communications 282

Hubspot Marketing

OCTOBER 31, 2024

In your marketing, your customer is the hero of your story. One of the most crucial elements in crafting a compelling story for your brand is understanding your customer‘s problem. But here’s the thing — most businesses only scratch the surface when it comes to defining their customer's issues. Most marketers get this right.

Customer 125

Customer Finance Transform Marketing 125

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 112

Communications Branding Shoppers Fashion 112

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.

Branding 109

Branding Food Education Advertising 109

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer 115

Customer Customer loyalty Customer Journey Analytics 115

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. The 24-jam display attracted more initial customer interest. eBay uses visual search capabilities to help customers find products.

Customer 109

Customer Transform Shoppers eCommerce 109

Hubspot Marketing

DECEMBER 3, 2024

Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Selling Products on Pinterest in Four Steps 1. Create click-worthy, branded pins. And it’s definitely not just for bloggers.

Product 109

Product User-Generated Transform Energy 109

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customer 120

Customer Customer Journey Management Product 120

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 122

Customer Transform Customer loyalty Marketing 122

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

Management 144

Management Customer Transform Thought Leadership 144

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Hubspot Marketing

DECEMBER 12, 2024

The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects with people. Whose story are you telling?

Branding 109

Branding Transform Customer Product 109

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. Busy readers appreciate brevity.

Customer 110

Customer Shoppers User-Generated B2C 110

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. How to win: Package self-care products in “ treat yourself “ bundles : candles, skincare, cozy robes – you name it.

Branding 101

Branding Shoppers Promotion Product 101

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Martech

MARCH 21, 2025

The risk of relying on third-party platforms Brands chase visibility on LinkedIn, TikTok, X and other networks, hoping their content reaches the right people. Algorithms determine what gets seen and by whom, often forcing brands to pay just to reach the audience they have already built. A community willingly belongs to the brand.

Branding 81

Branding Real Estate Customer Acquisition Customer 81

Martech

MARCH 25, 2025

More than half (54%) of American consumers say they dont pay attention to the brands they buy, as long as the product meets their needs, a new report found. Thats according to the Consumer Products Engagement report from SAP Emarsys and Deloitte, which was released today at the Shoptalk conference in Las Vegas. Processing.

Branding 76

Branding Personalized Marketing Product Customer 76

Trade Press Services Newsletter

NOVEMBER 7, 2024

Benefits with Clients and Other Stakeholders Showing gratitude is more than just a polite gesture; it’s a powerful tool that can foster satisfaction, loyalty, and a positive brand reputation. Loyalty Expressing gratitude to clients, customers, vendors, and other stakeholders is often overlooked by busy organizations.

Branding 269

Branding Place Product Customer 269

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. A strong story will always outweigh high production value.

Branding 105

Branding B2C Advertising Advertisers 105