Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Digital Marketing 75

Digital Marketing CRM Marketers Marketing 75

Martech

OCTOBER 1, 2024

In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency.

Branding 124

Branding Advertisers Advertising Retail 124

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketers 86

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketers Marketing Promotion 84

Trade Press Services Newsletter

APRIL 3, 2025

Its also highly shareable across digital platforms, making it a valuable tool for increasing brand visibility and driving traffic to a brands website and social media channels. This approach leads to brand awareness and a more loyal following. Maintain Brand Consistency. We can help!

Whitepaper 227

Whitepaper Branding Digital Marketing Marketing Strategy 227

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Among the highlights are the significant roles played by links, clicks and the authority of entities, brands and websites.

Branding 104

Branding Customer loyalty SEO PR 104

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

Trade Press Services Newsletter

JANUARY 9, 2025

Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels. Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Additionally, leveraging varied channels creates multiple touchpoints, reinforcing brand messaging and enhancing customer engagement.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

SMEI

MARCH 5, 2025

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Leverage regional trade agreements to access duty-free imports.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Customer retention and brand value metrics hit two-year lows. for overall marketing spending and 11.9%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Trade Press Services Newsletter

MARCH 6, 2025

Whether it’s proficiency in programming languages, data analysis tools, or digital marketing platforms, make sure to emphasize your tech-savviness on your resume. Highlight Your Personal Brand. Your resume is more than just a laundry list of professional responsibilities; its a personal branding tool.

Transform 243

Transform Thought Leadership Communications New Technology 243

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 104

Retail eCommerce Transform Digital Marketing 104

Lynton Web

OCTOBER 25, 2024

In a digital marketing agency like ours at Lynton , open-ended questions are crucial across all roles, including: For account managers, they help in understanding evolving client needs and satisfaction levels. Creative teams can use them to grasp brand voice and aesthetic preferences.

Digital Marketing 52

Digital Marketing Transform Marketers Marketing 52

Hootsuite

APRIL 2, 2025

The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota.

Branding 66

Branding User-Generated Food Transform 66

Power Digital Marketing

APRIL 10, 2025

Many food and beverage brands enter the brick-and-mortar space with high expectations to maintain direct-to-consumer (DTC) sales, only to find that their results dont align with projections. Brands that focus on longer-term performance evaluation and omnichannel impact will be better positioned for success.

Food 52

Food Retail Branding Fashion 52

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” According to Pew Research , “about six in ten U.S.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Transform Shoppers 52

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform 131

Transform User-Generated SEO Law 131

SmartBrief - Marketing

AUGUST 13, 2024

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Hubspot Marketing

AUGUST 13, 2024

SEOs must become more holistic digital marketers. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. The old, traditional SEO playbook won't work like it used to.

SEO 114

SEO Transform User-Generated Health 114

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 112

Transform User-Generated SEO Digital Marketing 112

Aspiration Marketing

NOVEMBER 28, 2024

It allows you to truly understand your audience, anticipate their needs, and proactively shape your brand's narrative. Social listening gives you that power, turning "chatter" into actionable insights.

Branding 279

Branding Social Media Marketing Digital Marketing Marketing 279

Martech

JANUARY 13, 2025

How can consumer demands for data privacy coexist with the realities of effective digital marketing? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Processing.

Law 128

Law User-Generated Email Marketing Education 128

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world.

Transform 126

Transform Analytics Education Marketers 126

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Using A/B testing to make impactful decisions.

Retail 111

Retail Shoppers Digital Marketing Whitepaper 111

Martech

JULY 26, 2024

For example, will fewer 55+ year olds tweak their privacy settings, and therefore will marketing to this age group using cookies be much easier than marketing to <35s who may be more likely to utilize it? Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Non-Profit 128

Non-Profit Advertising Advertisers Digital Marketing 128

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. This means marketers might find opportunities with SearchGPT to develop content strategies that cater to a much wider range of conversational queries, encouraging users to explore content in more detail.

PR 100

PR User-Generated Transform Thought Leadership 100