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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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How to future-proof your digital marketing strategy

Martech

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. This can help ensure marketing teams are well-equipped to address changes in the market.

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

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Deepfake Technology Pros & Cons For Digital Marketing via @sejournal, @KaitlynnFrank

Search Engine Journal

Deepfake technology isn't for every brand, but it could be worthwhile for your company. The post Deepfake Technology Pros & Cons For Digital Marketing appeared first on Search Engine Journal. Here are some well-executed examples.

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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". So where is the unique role for marketing in managing customer experience?

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Agile SEO: A playbook for online brand management

Search Engine Land

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. With the right strategies and techniques, you can leverage agile project management within SEO to streamline and enhance your brand’s online reputation. Here’s how. Let’s break it down.

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24 Instagram Reels Stats That Might Surprise You

Hootsuite

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. Source: Hootsuite Digital Trends Report. For marketers, this signals that videos actively reach audiences and are becoming more popular on the platform. Instagram Reels usage statistics. million views.

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