SmartBrief - Marketing

JANUARY 19, 2024

Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries.

Finance 68

Finance Industry Insights Retail Education 68

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Sharing any insights gained through sustainable practices.

Marketers 98

Marketers Marketing Customer loyalty CMO 98

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Showcase expertise. Storytelling.

User-Generated 114

User-Generated Entertainment Whitepaper Industry Insights 114

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 52

Transform Branding Advertising Advertisers 52

Digital Marketer

MARCH 16, 2023

TOP ARTICLE: How Facebook Ads Are Changing In 2022 TOP PODCAST: Episode 231: Become A Certified Email Marketing Master TOP VIDEO: Paid Traffic Mastery Certification w/Kasim Aslam Top Performing Articles The article titles cover a variety of topics related to digital marketing, advertising, and related fields.

Copywriting 72

Copywriting Social Media Marketing Retail Digital Marketing 72

Sachs Marketing Group

SEPTEMBER 12, 2023

Digital marketing is a cost-effective way to reach your target audience and grow your business, and we’re here to help you get started. Whether you dive in and DIY your way through these or opt to hire a digital marketing agency that offers digital marketing services , these steps will guide you in the right direction.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketers 52

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Content is still king.

Market Trends 111

Market Trends Influencer Marketing Marketers Marketing 111

Search Engine Land

NOVEMBER 28, 2023

Current events like the Summer Olympics and US presidential election will create opportunities for brands to grab the spotlight. In that case, marketing channels might support that by: Improving efficiency in cost per acquisition to stretch dollars further. Increasing brand awareness and/or competitive differentiation.

Advertising 89

Advertising Advertisers User-Generated CRM 89

Hootsuite

OCTOBER 30, 2024

By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness.

Management 100

Management Entertainment User-Generated Analytics 100

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 40

Transform Branding Advertising Advertisers 40

SocialPilot

JANUARY 16, 2024

It has a higher chance of your brand being shown in feeds. So apart from this, let’s move to the main point and find out the best time to post on Instagram to help you achieve your Instagram marketing goals. There are fair chances that these fixed times may work wonders for your brand on Instagram. But wait, there’s more!

Fashion 113

Fashion Food Analytics Digital Marketing 113

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 97

Real Estate Marketers Marketing Promotion 97

Bannerflow

MARCH 18, 2020

And how can greater transparency ultimately save brands money? How has a need for transparency changed the way brands and agencies work (in-house marketing)? After all, display advertising has been an essential medium for digital marketers with little argument over transparency until recently….

Advertising 89

Advertising Advertisers Digital Marketing Branding 89

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Calvyn Lee Blog

MAY 21, 2022

The content should echo other brands’ sentiments. Generating brand awareness. Customizing stock photography to align more closely with his brand. Question 14: What strategies for your creative are recommended to make your brand recognizable in the LinkedIn feed? Customize stock photography to align with brand guidelines.

Thought Leadership 130

Thought Leadership Marketers Marketing Whitepaper 130

Sachs Marketing Group

APRIL 3, 2023

Share exclusive content : Provide your loyal customers with exclusive content, such as behind-the-scenes looks, expert advice, or industry insights, as a token of appreciation. Instead of letting these potential customers slip through the cracks, use email marketing to reignite their interest and bring them back into the fold.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketers 98

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Is your digital marketing underperforming ?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Bannerflow

FEBRUARY 23, 2021

For the marketing industry, however, it’s not just been required to contend with COVID-19. This kind of turbulence naturally makes businesses and brands uncomfortable with the prospect of parting with budget for marketing, meaning agility is key. What 2021 marketing trends will we be discussing?

Market Trends 97

Market Trends Transform Logistics Marketers 97

Bannerflow

MARCH 16, 2021

In fact, the Bannerflow State of In-Housing report found that 32% of brands have increased their in-house teams by three to five people in the past year alone. While this trend doesn’t seem to be going away in a hurry, there’s another system which is also rising in popularity – the hybrid marketing model.

Marketers 98

Marketers Marketing Advertising Advertisers 98

Bannerflow

APRIL 22, 2021

In this guide to data-driven marketing, we hope to highlight what this term actually means for your digital brand and showcase how you could benefit from working with big data. We’ll also offer our tips for moves you could make to help your team flourish in the world of data-based marketing.

Transform 84

Transform Marketers Marketing Digital Marketing 84

Adobe Experience Cloud Blog

MARCH 13, 2018

Done correctly, guest posts can help brands reach new audiences and establish the credibility of their leaders. A smart guest posting strategy can vault a small brand to new heights and cement an established brand as the go-to expert in its industry. Most brands and experts strive to get published, but not you!

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

Bannerflow

MARCH 11, 2021

Within the sphere of digital marketing, content can mean a variety of things, including: On-page, functional website content. Businesses make digital marketing decisions based on data, so acquiring the skills needed to work with analytics tools is vital. The power and importance of content cannot be underestimated.

Transform 98

Transform Marketers Marketing Advertising 98

Bannerflow

MARCH 18, 2020

And how can greater transparency ultimately save brands money? How has a need for transparency changed the way brands and agencies work (in-house marketing)? After all, display advertising has been an essential medium for digital marketers with little argument over transparency until recently….

Advertising 63

Advertising Advertisers Digital Marketing Branding 63

Customers.ai

DECEMBER 6, 2023

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 Share relevant updates, industry insights, or exclusive behind-the-scenes content. Consistent engagement keeps your brand top-of-mind and reinforces the connection with your audience.

Outbound Marketing 119

Outbound Marketing CRM Advertising Advertisers 119

Bannerflow

MARCH 18, 2020

And how can greater transparency ultimately save brands money? How has a need for transparency changed the way brands and agencies work (in-house marketing)? After all, display advertising has been an essential medium for digital marketers with little argument over transparency until recently….

Advertising 52

Advertising Advertisers Digital Marketing Branding 52

Bannerflow

MAY 22, 2022

The State of In-Housing Report 2022 looks at the digital nature of many organisations. It also gives insight into how organisations in the sector are changing their digital marketing strategies going into the next twelve months. . In digital marketing, we prioritise the lifetime value of a customer.”

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Bannerflow

FEBRUARY 16, 2021

In fact, we aim for all our display campaigns to convert – and not just be focused on branding. What are the pain points facing your industry when doing display advertising? What makes your digital marketing processes unique? However, there’s one thing that differs simply because of our industry.

Product 87

Product Customer Transform Advertising 87

Rock Content

OCTOBER 10, 2023

Just like any other brand, mobile apps also need their websites optimized in order to be found and trusted by users. Next, let’s explore how mobile app brands can leverage SEO and ASO to improve brand visibility and authority , and ultimately increase downloads and purchases. What is App Store Optimization (ASO)?

SEO 52

SEO Transform User-Generated Copywriting 52

Vertical Response

JUNE 10, 2024

From poorly crafted subject lines that doom emails to the abyss of the unread, to neglecting the power of personalization, these mistakes can impede your success in a successful email marketing campaign. Fear not, for this guide, steeped in industry insights, is your beacon to navigate the choppy waters of email campaigns.

Email Marketing 70

Email Marketing Transform Law Marketers 70

Sachs Marketing Group

JULY 7, 2023

Content marketing is pivotal for small businesses as it helps establish authority, build trust, and attract a targeted audience. It enhances online visibility and brand recognition, resulting in high-quality lead generation. In this article, explore the question – why is content marketing important for small businesses?

Content Marketing 52

Content Marketing Real Estate Marketers Marketing 52

Vertical Response

NOVEMBER 13, 2023

But what exactly is blog traffic, and why is it so important for email marketers? In this article, we’ll delve into the various aspects of blog traffic, explore its significance in digital marketing, and uncover effective strategies to boost your blog’s visibility. Are you ready to dive in?

Transform 45

Transform Email Marketing User-Generated Digital Marketing 45

Bannerflow

MARCH 29, 2021

As a digital marketer, you are constantly trying new things. Gaming is the world’s largest entertainment industry. Yet – a lot of marketers have still not tried gaming advertising. The film industry had a turnover of $43 billion, and the music industry $57 billion. Placing your product or brand in the game.

Advertising 98

Advertising Advertisers Entertainment Finance 98

Bannerflow

JANUARY 28, 2021

2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. How technology is impacting in-housing success.

Transform 98

Transform Branding Digital Marketing Industry Insights 98

Bannerflow

NOVEMBER 24, 2020

We spoke to Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank about how he and his team have found success within display advertising. How have your digital marketing processes changed? What are some of the challenges facing the financial industry when doing digital marketing?

Transform 98

Transform Advertising Advertisers Finance 98

Martech

MARCH 17, 2022

But while the high-level promise of organizing these teams in RevOps models is attractive, these are still in the early phase of adoption and are being embraced in different forms by different brands. As mentioned above, industry insights are all about good data. Get the daily newsletter digital marketers rely on.

Price 109

Price Transform Customer Journey Communications 109