Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. However, the power of in-house marketing should never be overlooked. So, it is certainly clear that in-house marketing is beneficial for your organisation, but how can it effectively be used for business growth and development.

Branding 98

Branding Transform Communications Digital Marketing 98

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertisers Advertising 87

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Home Remodeling Love to DIY home projects?

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Adobe Experience Cloud Blog

MARCH 13, 2018

Done correctly, guest posts can help brands reach new audiences and establish the credibility of their leaders. A smart guest posting strategy can vault a small brand to new heights and cement an established brand as the go-to expert in its industry. Most brands and experts strive to get published, but not you!

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

SmartBrief - Marketing

JANUARY 19, 2024

Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries.

Finance 92

Finance Retail Industry Insights Education 92

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Showcase expertise. Storytelling.

User-Generated 119

User-Generated Entertainment Whitepaper Industry Insights 119

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Content is still king.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Bannerflow

MARCH 18, 2020

And how can greater transparency ultimately save brands money? How has a need for transparency changed the way brands and agencies work (in-house marketing)? After all, display advertising has been an essential medium for digital marketers with little argument over transparency until recently….

Advertisers 89

Advertisers Advertising Digital Marketing Branding 89

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Sharing any insights gained through sustainable practices.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Calvyn Lee Blog

MAY 21, 2022

The content should echo other brands’ sentiments. Generating brand awareness. Customizing stock photography to align more closely with his brand. Question 14: What strategies for your creative are recommended to make your brand recognizable in the LinkedIn feed? Customize stock photography to align with brand guidelines.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

Bannerflow

FEBRUARY 23, 2021

For the marketing industry, however, it’s not just been required to contend with COVID-19. This kind of turbulence naturally makes businesses and brands uncomfortable with the prospect of parting with budget for marketing, meaning agility is key. What 2021 marketing trends will we be discussing?

Market Trends 97

Market Trends Transform Logistics Marketing 97

Bannerflow

MARCH 16, 2021

In fact, the Bannerflow State of In-Housing report found that 32% of brands have increased their in-house teams by three to five people in the past year alone. While this trend doesn’t seem to be going away in a hurry, there’s another system which is also rising in popularity – the hybrid marketing model.

Marketing 98

Marketing Marketers Advertisers Advertising 98

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 52

Transform Branding Advertisers Advertising 52

Bannerflow

MARCH 11, 2021

Within the sphere of digital marketing, content can mean a variety of things, including: On-page, functional website content. Businesses make digital marketing decisions based on data, so acquiring the skills needed to work with analytics tools is vital. The power and importance of content cannot be underestimated.

Transform 98

Transform Marketing Marketers Advertisers 98

SocialPilot

JANUARY 16, 2024

It has a higher chance of your brand being shown in feeds. So apart from this, let’s move to the main point and find out the best time to post on Instagram to help you achieve your Instagram marketing goals. There are fair chances that these fixed times may work wonders for your brand on Instagram. But wait, there’s more!

Fashion 116

Fashion Food Analytics Digital Marketing 116

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. Actionable Tips Facebook: Best for local businesses, agencies, and eCommerce brands.

Transform 40

Transform User-Generated SEO Promotion 40

Bannerflow

APRIL 22, 2021

In this guide to data-driven marketing, we hope to highlight what this term actually means for your digital brand and showcase how you could benefit from working with big data. We’ll also offer our tips for moves you could make to help your team flourish in the world of data-based marketing.

Transform 84

Transform Marketing Marketers Digital Marketing 84

Sachs Marketing Group

APRIL 3, 2023

Share exclusive content : Provide your loyal customers with exclusive content, such as behind-the-scenes looks, expert advice, or industry insights, as a token of appreciation. Instead of letting these potential customers slip through the cracks, use email marketing to reignite their interest and bring them back into the fold.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 98

Real Estate Marketing Marketers Promotion 98

Search Engine Land

NOVEMBER 28, 2023

Current events like the Summer Olympics and US presidential election will create opportunities for brands to grab the spotlight. In that case, marketing channels might support that by: Improving efficiency in cost per acquisition to stretch dollars further. Increasing brand awareness and/or competitive differentiation.

Advertisers 89

Advertisers Advertising User-Generated CRM 89

Digital Marketer

MARCH 16, 2023

TOP ARTICLE: How Facebook Ads Are Changing In 2022 TOP PODCAST: Episode 231: Become A Certified Email Marketing Master TOP VIDEO: Paid Traffic Mastery Certification w/Kasim Aslam Top Performing Articles The article titles cover a variety of topics related to digital marketing, advertising, and related fields.

Copywriting 71

Copywriting Social Media Marketing Retail Digital Marketing 71

Martech

MARCH 17, 2022

But while the high-level promise of organizing these teams in RevOps models is attractive, these are still in the early phase of adoption and are being embraced in different forms by different brands. As mentioned above, industry insights are all about good data. Get the daily newsletter digital marketers rely on.

Price 117

Price Transform Customer Journey Communications 117

Bannerflow

MARCH 29, 2021

As a digital marketer, you are constantly trying new things. Gaming is the world’s largest entertainment industry. Yet – a lot of marketers have still not tried gaming advertising. The film industry had a turnover of $43 billion, and the music industry $57 billion. Placing your product or brand in the game.

Advertisers 98

Advertisers Advertising Entertainment Finance 98

Bannerflow

JANUARY 28, 2021

2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. How technology is impacting in-housing success.

Transform 98

Transform Branding Digital Marketing Industry Insights 98

Bannerflow

NOVEMBER 24, 2020

We spoke to Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank about how he and his team have found success within display advertising. How have your digital marketing processes changed? What are some of the challenges facing the financial industry when doing digital marketing?

Transform 98

Transform Advertisers Advertising Finance 98

Bannerflow

FEBRUARY 16, 2021

In fact, we aim for all our display campaigns to convert – and not just be focused on branding. What are the pain points facing your industry when doing display advertising? What makes your digital marketing processes unique? However, there’s one thing that differs simply because of our industry.

Product 87

Product Customer Transform Advertisers 87

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

Neil Patel

OCTOBER 8, 2020

If you have at least somewhat of an established brand, then chances are that you have been mentioned across the web without being linked to. This can include sites such as: News websites – Your brand may have been mentioned in a story about your industry for instance. How to Get Started With a Link Building Consultant.

SEO 118

SEO User-Generated Place Communications 118

Bannerflow

MARCH 18, 2020

And how can greater transparency ultimately save brands money? How has a need for transparency changed the way brands and agencies work (in-house marketing)? After all, display advertising has been an essential medium for digital marketers with little argument over transparency until recently….

Advertisers 63

Advertisers Advertising Digital Marketing Branding 63

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. How to measure creative marketing efforts.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Bannerflow

AUGUST 27, 2021

And in terms of display campaigns, Storytel is a brand at the forefront of multi-market, multi-channel advertising. At the heart of its digital and display advertising are dedicated individuals who are driving the brand towards ever more global success. What are the challenges facing Storytel when doing digital marketing?

Advertisers 94

Advertisers Advertising Product Branding 94

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 40

Transform Branding Advertisers Advertising 40

Bannerflow

JANUARY 29, 2020

In fact, 85% of marketers have moved, or are in the process of moving operations in-house. Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house.

Transform 75

Transform CMO Digital Marketing Branding 75

Bannerflow

DECEMBER 17, 2019

Therefore, more than ever, brands need to ramp up their efforts when it comes to e-commerce advertising. While chatbots aren’t brand new tech, the prevalence of using AI chatbots for conversational advertising is on the rise and something for your brand to consider for 2020.

Advertisers 75

Advertisers Advertising Transform Retail 75

Vertical Response

JUNE 10, 2024

From poorly crafted subject lines that doom emails to the abyss of the unread, to neglecting the power of personalization, these mistakes can impede your success in a successful email marketing campaign. Fear not, for this guide, steeped in industry insights, is your beacon to navigate the choppy waters of email campaigns.

Email Marketing 94

Email Marketing Transform Law Marketing 94

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. Relevance is key.

Advertisers 65

Advertisers Advertising Whitepaper Digital Marketing 65