Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. ” Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 110

CRM Marketers Marketing Customer loyalty 110

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Relationship marketing that champions your customers and marketing partners.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Marketers 81

Marketers Marketing CRM Customer Journey 81

Martech

OCTOBER 24, 2022

What is the most common aspect of accessibility that digital marketers forget? Marketers are focused on able-bodied target markets and SEO and less inclined to consider how people access content. Are there any tools or websites you’d recommend to help digital marketers evaluate/test their campaigns prior to launch?

Digital Marketing 108

Digital Marketing Marketers Marketing Promotion 108

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketers Marketing 83

Martech

APRIL 17, 2025

Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Did bidding on that branded term cause the conversion? Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized.

Non-Profit 84

Non-Profit CMO Energy Marketing Mix 84

Martech

AUGUST 31, 2022

Yet, creating and marketing videos goes far beyond YouTube findability. Videos can make your content better, your product easier to understand and your brand more credible and relatable. A video marketing strategy is more than making your brand or product findable on YouTube. Conclusion.

Digital Marketing 104

Digital Marketing Marketing Strategy SEO Transform 104

Search Engine Land

AUGUST 8, 2023

The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn.

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketers 79

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

52

52

Martech

APRIL 6, 2022

Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. Your profile must not feature another person’s identity, brand, or organization, nor does it use a fake identity intended to deceive others. Select a category.

Branding 110

Branding Non-Profit Finance Promotion 110

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social.

CMO 99

CMO Gen Z Thought Leadership Entertainment 99

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Branding 110

Branding Logistics Retail CMO 110

Bannerflow

JUNE 8, 2021

Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. Through Bonnier News’ Brand Studio it offers a suite of different advertising services.

Branding 89

Branding Customer Transform Advertisers 89

Sprout Social

SEPTEMBER 12, 2022

Reporting and track performance: Lean on an agency to pull performance data for you, and to provide data-backed strategy recommendations. 9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. Full Blast Creative.

Management 98

Management Real Estate Branding Food 98

Rock Content

SEPTEMBER 29, 2023

In a world where big budgets often steal the spotlight, we embarked on a daring adventure – launching a B2B brand campaign with absolutely no budget. The Dynamic Duo of Branding and Activation We’ve been working on a branding campaign for quite some time. You might know that marketing works in two different ways.

Branding 98

Branding Energy User-Generated Promotion 98

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

Marketers 134

Marketers Marketing Performance Marketing Digital Marketing 134

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 05:44] One word: Branding! a strong brand that builds trust and connects with buyers will be key to success in the coming decade. [09:15] Hey, digital marketers, this one's for you.

CMO 88

CMO Customer Journey Transform User-Generated 88

Econsultancy

SEPTEMBER 2, 2022

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.

Retail 110

Retail Customer Market Trends Performance Marketing 110

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Rock Content

MAY 5, 2020

At that time I was driven by conversations about data, privacy, and brand purpose. It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. For instance, enterprise marketing teams spend 80% of their time on marketing ops, with only 20% used for marketing strategy, according to McKinsey.

CRM 123

CRM Marketers Marketing Performance Marketing 123

Rock Content

SEPTEMBER 23, 2020

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. We’ll talk about this, covering the topics: What is personalized marketing?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketers 72

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Create a Brand Identity. Acquire Digital Marketing and Technology Competencies.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

The CMO Survey

JUNE 16, 2020

expected over the next year), further solidifying the shift toward digital. Marketing budgets hold : Despite headcount loss, 30.3% of marketers—the largest segment—have experienced no change in their overall marketing budgets during the pandemic with 41.3% Marketing leadership promoted : 62.3% reporting losses.

CMO 130

CMO Transform Customer Acquisition B2C 130

Search Engine Land

OCTOBER 13, 2022

Best Commerce Search Marketing Initiative – SEO. Best Commerce Search Marketing Initiative – SEO. Best Local Search Marketing Initiative – SEO. Megantic: No Pain, All Gains with Supplement Mart’s Shopify Migration NP Digital: Leveraging SEO & content to help build a brand. Million.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Get the daily newsletter digital marketers rely on. Processing.Please wait. Another motivator.

Advertising 122

Advertising Advertisers Shipping CMO 122

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . Proving the impact of digital marketing . As marketers ourselves, we went to work to figure out how to overcome these obstacles.

Transform 174

Transform CRM B2C CMO 174

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Shoppers 105

Shoppers Customer loyalty Advertisers Advertising 105

Martech

JANUARY 13, 2022

The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”. More and more brands are turning to automation tools to streamline tasks. Brands now have access to a wide variety of automation tools to streamline SEO-related tasks. Thus, the connection to revenue becomes clear — it starts with search.”.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

MARCH 16, 2022

Performance partnership company Impact.com has acquired Pressboard, an analytics and reporting platform for branded content. Impact.com boasts more than 2,000 brand partnerships for such global enterprises as Walmart, Lenovo, Shopify and Fanatics. Get the daily newsletter digital marketers rely on. Why we care.

Analytics 117

Analytics Advertisers Advertising Digital Marketing 117

Adobe Experience Cloud Blog

AUGUST 21, 2017

The digital marketing agency Workshop Digital went through the trouble of exporting and analyzing 1.7 That score is based on two factors: Negative feedback : Facebook encourages users to tattle on brands by hiding or reporting ads (using that “x” in the upper-right hand corner). Landing page experience : Wait, really?

Thought Leadership 134

Thought Leadership User-Generated Food Advertisers 134

Marketing Insider Group

JANUARY 10, 2022

Are they random lists of brand marketers who haven’t spoken before? Events that only go after brand-side speakers who have never spoken before or those big-name celebrities are just trying to sell as many tickets as they can. I spoke to some amazing, masked-up digital marketing crowds at a number of these summits in 2021.

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

Search Engine Land

FEBRUARY 15, 2023

Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. “They ask a lot of questions about ChatGPT and how they can incorporate it in their workflows and how we can leverage all these new tools for SEO and marketing,” she added. ” Is content still king?

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle.

CRM 109

CRM Health Customer Journey Performance Marketing 109