Branding Digital Marketing Pharmaceutical 
Hubspot Marketing
AUGUST 12, 2022
The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.
Econsultancy
JANUARY 30, 2023
The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?
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Marketing Insider Group
SEPTEMBER 29, 2020
A pharmaceutical company blog might not sound like a particularly exciting form of content. These articles subtly reinforce the brand image of Intrepid as being an environmentally responsible, socially aware company, as well as inspiring readers to start planning their next trip. Breakthroughs by Pfizer. Four Seasons Magazine.
Martech
JULY 13, 2021
At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org. The shift to digital was already happening pre-pandemic, but the limited access to physicians throughout 2020 and early 2021 accelerated it.
Search Engine Land
SEPTEMBER 15, 2023
It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. Actual peak season for brands varies by vertical. Which one is right for you depends on the maturity of the brand in the space (i.e. Peak seasonality is here. startup vs. long-lasting name in the space).
Adobe Experience Cloud Blog
FEBRUARY 17, 2015
Additionally, given that a majority of people engaging with brands are “unknown” potential customers (e.g. website visitors who haven’t provided contact information yet), the second integration is designed to help marketers engage these anonymous people on Facebook too.
Businesses Grow
FEBRUARY 13, 2023
Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.
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