Search Engine Land

MAY 30, 2024

How brands are balancing personalization with consumer trust. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. is using cutting-edge marketing tech and customer data to bridge the gap between old and new.

Transform 109

Transform Logistics Customer Journey Management 109

Martech

MAY 30, 2024

How brands are balancing personalization with consumer trust. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. is using cutting-edge marketing tech and customer data to bridge the gap between old and new.

Transform 112

Transform Logistics Customer Journey Management 112

Martech

JULY 6, 2022

The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Get the daily newsletter digital marketers rely on.

CRM 72

CRM Branding Retail Entertainment 72

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Marketing needs to match or better this. Brand matters.

Thought Leadership 172

Thought Leadership Marketing Marketers Price 172

The Marketing Journal

SEPTEMBER 6, 2021

A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” They’ve been taught the best (aka: “the most well known”) brand wins. […]. Did you know it’s possible to be in a cult and not know it?

Branding 52

Branding Marketing Marketers Market Research 52

Digital Marketer

DECEMBER 19, 2022

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. Each has its own style of marketing.

Transform 83

Transform eCommerce Retail Entertainment 83

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer.

Product 145

Product Food Product Marketing Market Research 145

Martech

MAY 2, 2023

Third, too much burden and hope rely singularly on demand and digital marketing teams to drive the customer journey and lifecycle. For example, product marketing was previously measured on metrics like the annual number of product launches and successfully completing sales training and enablement. Get MarTech!

Finance 100

Finance Customer Journey Digital Marketing Education 100

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 94

Product Finance Marketing Automation Platform B2C 94

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. Why is this so?

Email Marketing 70

Email Marketing Branding Affiliate Marketing Marketing 70

Power Digital Marketing

JANUARY 19, 2023

Brands spend an average of 13.8% of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. 2 Here’s why.

Analytics 52

Analytics Non-Profit CMO Transform 52

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

CRM 116

CRM Marketers Marketing Performance Marketing 116

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. Loyalty comes after the fact.

Customer 134

Customer Customer Journey Place Communications 134

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Brand Marketing. Campus Marketing. Controversial Marketing. Digital Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Martech

JULY 11, 2022

“Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. He cited an internal study of over 5,000 consumers that found that 68% of them don’t believe brands care about their needs. Processing.Please wait.

Customer Journey 121

Customer Journey Customer CRM Management 121

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? One of those companies was Driscoll’s, the “only the finest berries” brand. Yes, we are.”

Shopper Market 124

Shopper Market Millennials Shoppers Shipping 124

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. For brands, this is not a dead end. Good marketers put compliance optimization first. The rules of the game are changing.

Whitepaper 108

Whitepaper Law Shoppers Promotion 108

Neil Patel

JANUARY 19, 2021

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. Improve Brand Personality. I ask because these three words are key to defining your brand’s personality. Your brand personality matters. How do you want people to describe your brand?

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Hubspot Marketing

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? It's also armed us with the ability to elevate our brand's position in the market and, most importantly, truly help others in our industry learn and unlock new opportunities.".

User-Generated 143

User-Generated Marketers Marketing SEO 143

Hubspot Marketing

MARCH 18, 2020

Enterprise = Upwards of 1,000 employees, but NOT including your massive Fortune 1000, big brand-type companies where it starts to get extremely big, siloed and global. Your social media team will create and execute social media marketing efforts. Digital Marketing Specialist. Product Marketing Team.

Inbound Marketing 117

Inbound Marketing SEO Transform Communications 117

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo.

Retail 139

Retail Shoppers eCommerce Manufacturing 139

Martech

AUGUST 4, 2021

And as the media landscape continues to shift, marketers have to listen closely to how consumers are responding. A new report warns us that if consumers don’t feel like they’re being listened to by your brand, you might receive negative feedback in the form of an unsubscribe. Or the recommendation is simply irrelevant.

Communications 113

Communications Price Branding Digital Marketing 113

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. Traditionally, a department might have advertising, public relations and branding, but most practitioners were generalists. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO 97

CMO Social Media Marketing Management Price 97

Many Chat

APRIL 1, 2022

Instagram Summit is the brainchild of the world’s leading Chat Marketing platform, ManyChat. Instagram Summit is designed to help social media marketers, influencers, content creators, and eCommerce brands rapidly improve their Instagram marketing strategies. Business Coach & Digital Marketing Strategist.

eCommerce 98

eCommerce Social Media Marketing Digital Marketing Place 98

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . It’s time to futureproof your brand. He discussed the different types of content you can use on Instagram and why staying true to your brand is essential.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. But does this also mean that the metaverse will get a boost as the next big marketing channel? Chris Wood, Editor.

Transform 112

Transform CMO User-Generated Advertising 112

Rock Content

MAY 12, 2023

As a result, remote digital marketing jobs have become highly desirable careers in this digital age. You could work as a digital marketing professional while sitting on the beach, at your favorite coffee shop, in your home office, or in a professional workspace. What Is Digital Marketing?

Digital Marketing 97

Digital Marketing eBook Marketing Marketers 97

Buffer Marketing

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Be a strong brand voice : Adopt a brand’s voice and tone across content work and ensure that anything published on any social channel fits the brand well.

Management 115

Management Social Media Marketing Copywriting Branding 115

Martech

SEPTEMBER 26, 2022

What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. However, these techniques must do more than build an organization’s brand and amplify its message.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Adobe Experience Cloud Blog

SEPTEMBER 5, 2017

I recently attended an interview our Global Vice President of Product Marketing, Matt Zilli, did with theCUBE, on how to address success in the Engagement Economy. But today, with the sheer volume of digital marketing chatter out there, it’s true engagement that will make the difference. Want to Learn More?

Thought Leadership 134

Thought Leadership Market Research Digital Marketing Customer 134

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Unsurprisingly, they differ dramatically from best practices in consumer retention marketing.

Gen Z 122

Gen Z Pharmaceutical Customer Acquisition Marketing 122

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? I think it’s fair to say there’s a trend here.

CRM 99

CRM Health Customer Journey Performance Marketing 99

Neil Patel

NOVEMBER 4, 2020

No doubt, there are hundreds, if not thousands of Amazon marketing companies. And online, you’ll find dozens of domains, listing digital marketing companies and consultants on their ranks of top Amazon marketing agencies. Marketing on Amazon has its best practices, dos and don’ts. The only problem?

Shoppers 139

Shoppers Transform Marketing Marketers 139

Digital Marketer

OCTOBER 27, 2022

Large brands spend months strategizing the holiday season promotions they’ll roll out to maximize their sales. This idea makes sense when your holiday promotions and lists do not align well with your current brand and product positioning. Want to get certified in Content Marketing? All you need is a new domain.

SEO 78

SEO Transform eCommerce Promotion 78

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 95

Place Whitepaper Finance Price 95

OnPassive Marketing

OCTOBER 15, 2022

This includes not only the physical product but also its intangible benefits. For example, if you’re selling a new toothbrush, your product might be more effective at cleaning teeth than other brands. Price: How much will your product cost? This can be done through market research and target marketing.

Product 83

Product Marketing Mix Price Marketing 83

Sprout Social

JUNE 17, 2019

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. Putting partnership first.

Education 80

Education Management Digital Marketing Communications 80