Branding, Digital Marketing and Search Marketers

Why we care about search marketing

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketers

Search Marketers Real Estate eCommerce Marketing

Best of the Bot: Identifying the latest trends in digital marketing

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Digital Marketing

Digital Marketing Customer loyalty User-Generated Marketing

Simple Link Building Tactics to Grow Brand Authority

Adobe Experience Cloud Blog

APRIL 29, 2020

Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. While link building is not the primary (or even secondary) goal of digital PR, it can be a pivotal link building tool. Thought leadership. It’s not rocket science. .

Branding

Branding PR Thought Leadership SEO

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Most user searches are conducted on search engines first.

Digital Marketing

Digital Marketing Whitepaper User-Generated Affiliate Marketing

10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

Search Engine Land

JUNE 12, 2024

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Search survived some serious hits, in the case of the show, Nuclear Fallout, it carries the weight of what it used to be and what it’s known for. Probably not.

Search Marketers

Search Marketers Digital Marketing Transform Customer Journey

What are the top skills you need for digital marketing?

Martech

MARCH 27, 2023

This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report.

Digital Marketing

Digital Marketing PR Analytics Copywriting

How SEO can work with digital marketing teams

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Business email address Sign me up! Processing.

Digital Marketing

Digital Marketing SEO PR Copywriting

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Oberlo) Google holds almost 85% of the total global search market.

Digital Marketing

Digital Marketing Marketing Strategy Shoppers User-Generated

An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing

Digital Marketing SEO Marketing Marketers

How To Learn Digital Marketing Skills

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing

Digital Marketing Copywriting eBook Marketing

How To Use Local Search Marketing to Attract More Customers

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers

Search Marketers Real Estate Customer Marketers

How to use GA4 to optimize your digital marketing strategy

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. organic search, social, or referral), they rarely segment their audiences by behavior, demographics or conversions. Click Add modification. Click Save.

Digital Marketing

Digital Marketing Marketing Strategy Gen Z Food

This day in search marketing history: January 29

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers

Search Marketers Marketing Marketers Retail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Digital Marketing

Digital Marketing Social Media Marketing Thought Leadership Whitepaper

How blogging builds trust and brand loyalty in the age of AI

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs build trust gradually, contrary to what shady marketers claim.

Branding

Branding Whitepaper Real Estate Key Performance Indicator

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers

Search Marketers Manufacturing SEO Marketing

6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. Get the newsletter search marketers rely on.

Digital Marketing

Digital Marketing Transform Key Performance Indicator Customer Journey

This day in search marketing history: January 25

Search Engine Land

JANUARY 24, 2023

Speculation: The Google Search Results Page With Google Video Ads 2007: A funny mock up of what it would look like if Google added their Google Video ads to the Google search results page. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers SEO Marketing Marketers

The restaurateur: A new essential human role in PPC and digital marketing

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities. Processing.

Digital Marketing

Digital Marketing Transform User-Generated Marketers

Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Consumer trends and insights: Reevaluating priorities .

Market Trends

Market Trends Search Marketers 2023 Trends Retail

2023 Salary & Career guide: How much search marketers make

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S.

Search Marketers

Search Marketers eCommerce Marketing Marketers

Digital marketers rejoice: The four-day workweek is here to stay

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. Processing…Please wait.

Digital Marketing

Digital Marketing Energy Marketing Marketers

Modern SEO: Packaging your brand and marketing for Google

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO

SEO Branding Entertainment Communications

TikTok highlights its value to brands and search experience

Search Engine Land

MAY 8, 2024

TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x 1 in 2 users go to TikTok to research products or brands. 91% of those inspired by the TikTok search followed through with an action.

Law

Law Branding Entertainment Digital Marketing

How to improve brand visibility in organic search

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. But why is brand visibility important? Enhanced brand awareness also increases customer loyalty.

Branding

Branding Customer loyalty SEO PR

This day in search marketing history: February 3

Search Engine Land

FEBRUARY 2, 2023

Google adds a new carousel to let you expand the search results 2017: Google began letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers

Search Marketers Real Estate SEO Marketing

This day in search marketing history: January 8

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers

Search Marketers Non-Profit Marketing Marketers

Search, social and retail: The future of digital brand experiences

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Learn their mechanics.

Retail

Retail Branding User-Generated SEO

Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

DECEMBER 21, 2023

Reddit is getting a huge visibility in Google’s organic search. Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to.

Management

Management Branding Social Media Marketing Place

Semrush acquires Third Door Media, including MarTech

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law

Law Education Digital Marketing SEO

This day in search marketing history: February 21

Search Engine Land

FEBRUARY 20, 2023

New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map. Google doc rekindles myth that click-through rate affects rankings 2019: Despite repeatedly saying they did not use click data for search ranking purposes, a fresh document triggered confusion around the topic again.

Search Marketers

Search Marketers Real Estate Law Food

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers

Search Marketers Health Marketing Marketers

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google.

SEO

SEO Branding User-Generated PR

How SEO and digital PR can drive maximum brand visibility

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Why support digital PR efforts with tested SEO strategies?

PR

PR SEO Branding Non-Profit

Agile SEO: A playbook for online brand management

Search Engine Land

JUNE 14, 2024

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. With the right strategies and techniques, you can leverage agile project management within SEO to streamline and enhance your brand’s online reputation. Here’s how. Let’s break it down.

Brand Management

Brand Management Management SEO Branding

This day in search marketing history: March 24

Search Engine Land

MARCH 23, 2023

Google Morphs AdWords Offering For Major Motion Picture Studios 2011: Google announced a new version of AdWords called Media Ads, aimed initially at marketers of major motion pictures with new releases. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers Marketing Marketers User-Generated

How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive short- or long-term brand or non-brand keyword search patterns. How do I increase the brand search for a new product launch?

Branding

Branding PR Price SEO

How We Became Digital Marketers in Just One Summer

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing

Digital Marketing Outbound Marketing Marketing Marketers

SEO Basics: Getting Started with Search Engine Optimization for Absolute Beginners

Jeff Bullas

FEBRUARY 19, 2023

What are organic search results? What is SEO in digital marketing? Search Engines What are search engines? What is the best search engine? What is the most popular search engine? What is SEO in digital marketing? SEO is what makes that part of your digital marketing strategy happen.

SEO

SEO User-Generated Non-Profit Promotion

Maximizing brand impact with Amazon’s video advertising: A comprehensive guide

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Measure the return on ad spend.

Advertisers

Advertisers Advertising Branding Key Performance Indicator

Looker Studio reporting: 6 do’s and don’ts for search marketers

Search Engine Land

JULY 18, 2023

Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. Get the daily newsletter search marketers rely on. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients.

Search Marketers

Search Marketers Key Performance Indicator User-Generated Marketing

SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Below are our takeaways about this new tool and its implications for digital marketing. 5 key implications for digital marketers 1. What is SearchGPT and how does it work?

User-Generated

User-Generated PR Transform Thought Leadership

Generative engine optimization: What you need to know

Martech

JULY 30, 2024

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform

Transform User-Generated SEO Digital Marketing

What is generative engine optimization (GEO)?

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. By leveraging both GEO and SEO, brands can deliver an unparalleled user experience.

Transform

Transform User-Generated SEO Law

Why we care about search marketing

Best of the Bot: Identifying the latest trends in digital marketing

Trending Sources

Simple Link Building Tactics to Grow Brand Authority

Digital marketing primer: Understanding strategies and measuring success

10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

What are the top skills you need for digital marketing?

How SEO can work with digital marketing teams

300+ Digital Marketing Stats to Drive Your Marketing Strategy

An Inside Look at My Digital Marketing Agencies Around the World

How To Learn Digital Marketing Skills

How To Use Local Search Marketing to Attract More Customers

How to use GA4 to optimize your digital marketing strategy

This day in search marketing history: January 29

36 Digital Marketing Experts You Need To Follow On Social Media

How blogging builds trust and brand loyalty in the age of AI

This day in search marketing history: January 7

6 steps to AI-driven budgeting and forecasting for digital marketing

This day in search marketing history: January 25

The restaurateur: A new essential human role in PPC and digital marketing

Top 5 search marketing trends and 3 must-haves for 2023

2023 Salary & Career guide: How much search marketers make

Digital marketers rejoice: The four-day workweek is here to stay

Modern SEO: Packaging your brand and marketing for Google

TikTok highlights its value to brands and search experience

How to improve brand visibility in organic search

This day in search marketing history: February 3

This day in search marketing history: January 8

Search, social and retail: The future of digital brand experiences

Mastering Reddit for Brand Awareness & Reputation Management

Semrush acquires Third Door Media, including MarTech

This day in search marketing history: February 21

This day in search marketing history: January 23

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

How SEO and digital PR can drive maximum brand visibility

Agile SEO: A playbook for online brand management

This day in search marketing history: March 24

How to use Google Trends to analyze your competitors’ brand engagement

How We Became Digital Marketers in Just One Summer

SEO Basics: Getting Started with Search Engine Optimization for Absolute Beginners

Maximizing brand impact with Amazon’s video advertising: A comprehensive guide

Looker Studio reporting: 6 do’s and don’ts for search marketers

SearchGPT: What you need to know about OpenAI’s search engine

Generative engine optimization: What you need to know

What is generative engine optimization (GEO)?

Stay Connected