SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Oberlo) Google holds almost 85% of the total global search market.

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. organic search, social, or referral), they rarely segment their audiences by behavior, demographics or conversions. Click Add modification. Click Save.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. But why is brand visibility important? Enhanced brand awareness also increases customer loyalty.

Branding 99

Branding Customer loyalty SEO PR 99

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S.

Search Marketers 92

Search Marketers eCommerce Marketers Marketing 92

Search Engine Land

MAY 8, 2024

TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x 1 in 2 users go to TikTok to research products or brands. 91% of those inspired by the TikTok search followed through with an action.

Law 98

Law Branding Entertainment Digital Marketing 98

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive short- or long-term brand or non-brand keyword search patterns. How do I increase the brand search for a new product launch?

Branding 95

Branding PR Price SEO 95

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Learn their mechanics.

Retail 93

Retail Branding User-Generated SEO 93

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs build trust gradually, contrary to what shady marketers claim.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. Processing…Please wait.

Digital Marketing 89

Digital Marketing Energy Marketers Marketing 89

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Search Engine Land

JANUARY 24, 2023

Speculation: The Google Search Results Page With Google Video Ads 2007: A funny mock up of what it would look like if Google added their Google Video ads to the Google search results page. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 116

Search Marketers SEO Marketers Marketing 116

Search Engine Land

FEBRUARY 2, 2023

Google adds a new carousel to let you expand the search results 2017: Google began letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers 88

Search Marketers Real Estate SEO Marketers 88

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

JUNE 14, 2024

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. With the right strategies and techniques, you can leverage agile project management within SEO to streamline and enhance your brand’s online reputation. Here’s how. Let’s break it down.

Brand Management 87

Brand Management Management SEO Branding 87

Digital Marketer

DECEMBER 21, 2023

Reddit is getting a huge visibility in Google’s organic search. Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to.

Management 96

Management Branding Social Media Marketing Place 96

Search Engine Land

FEBRUARY 20, 2023

New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map. Google doc rekindles myth that click-through rate affects rankings 2019: Despite repeatedly saying they did not use click data for search ranking purposes, a fresh document triggered confusion around the topic again.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers 133

Search Marketers Real Estate Customer Marketers 133

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 125

Law Education Digital Marketing SEO 125

Search Engine Land

MARCH 23, 2023

Google Morphs AdWords Offering For Major Motion Picture Studios 2011: Google announced a new version of AdWords called Media Ads, aimed initially at marketers of major motion pictures with new releases. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 76

Search Marketers Marketers Marketing User-Generated 76

Adobe Experience Cloud Blog

APRIL 29, 2020

Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. While link building is not the primary (or even secondary) goal of digital PR, it can be a pivotal link building tool. Thought leadership. It’s not rocket science. .

Branding 174

Branding PR Thought Leadership SEO 174

Search Engine Land

JULY 18, 2023

Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. Get the daily newsletter search marketers rely on. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients.

Search Marketers 77

Search Marketers Key Performance Indicator User-Generated Marketers 77

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Outbound Marketing Marketers Marketing 64

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Measure the return on ad spend.

Advertising 91

Advertising Advertisers Branding Key Performance Indicator 91

Welcome Software

OCTOBER 23, 2022

In 2020, Hershey's caused an uproar when it updated its classic Christmas commercial to a new, digital version. While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

In 2020, Hershey's caused an uproar when it updated its classic Christmas commercial to a new, digital version. While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It’s also key to engendering brand loyalty that drives long-term sales, profits, and organic SEO.

SEO 52

SEO Branding Non-Profit Shoppers 52

Power Digital Marketing

MARCH 30, 2020

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever. Media Communication .

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Below are our takeaways about this new tool and its implications for digital marketing. 5 key implications for digital marketers 1. What is SearchGPT and how does it work?

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Search Engine Land

OCTOBER 16, 2023

All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 129

Transform Non-Profit Health SEO 129