Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketers 130

Search Marketers Real Estate eCommerce Marketers 130

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketers 138

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. By leveraging both GEO and SEO, brands can deliver an unparalleled user experience.

Transform 131

Transform User-Generated SEO Law 131

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Below are our takeaways about this new tool and its implications for digital marketing. 5 key implications for digital marketers 1. What is SearchGPT and how does it work?

PR 100

PR User-Generated Transform Thought Leadership 100

Adobe Experience Cloud Blog

APRIL 29, 2020

Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. While link building is not the primary (or even secondary) goal of digital PR, it can be a pivotal link building tool. Thought leadership. It’s not rocket science. .

Branding 174

Branding PR Thought Leadership SEO 174

Search Engine Land

JUNE 12, 2024

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Search survived some serious hits, in the case of the show, Nuclear Fallout, it carries the weight of what it used to be and what it’s known for. Probably not.

Search Marketers 96

Search Marketers Digital Marketing Transform Customer Journey 96

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Martech

JULY 30, 2024

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 110

Transform User-Generated SEO Digital Marketing 110

Martech

MARCH 27, 2023

This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Oberlo) Google holds almost 85% of the total global search market.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers 133

Search Marketers Real Estate Customer Marketers 133

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 98

Transform User-Generated SEO Branding 98

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. organic search, social, or referral), they rarely segment their audiences by behavior, demographics or conversions. Click Add modification. Click Save.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Search Engine Land

JULY 15, 2024

Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. This is pure entertainment, yet it is well aligned with the brand. On the other hand, my agency works with businesses on SEO and digital marketing, so we tend to publish content that helps people improve their SEO.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

JANUARY 24, 2023

Speculation: The Google Search Results Page With Google Video Ads 2007: A funny mock up of what it would look like if Google added their Google Video ads to the Google search results page. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 116

Search Marketers SEO Marketers Marketing 116

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Land

AUGUST 12, 2024

These biases often come from when someone started in digital marketing. For example, people who started in digital marketing between the early 2000s and 2010s often prefer manual bidding because it was the main approach back then. Get the newsletter search marketers rely on. Processing.

Non-Profit 94

Non-Profit Digital Marketing Branding Communications 94

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Consumer trends and insights: Reevaluating priorities .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S.

Search Marketers 92

Search Marketers eCommerce Marketers Marketing 92

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. Processing…Please wait.

Digital Marketing 89

Digital Marketing Energy Marketers Marketing 89

Search Engine Land

JULY 25, 2024

Clients often judge SEO and paid search as independent channels. SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. ad market saw a decline of 13%. Get the newsletter search marketers rely on. Processing.

SEO 108

SEO Management Price Thought Leadership 108

Search Engine Land

MAY 8, 2024

TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x 1 in 2 users go to TikTok to research products or brands. 91% of those inspired by the TikTok search followed through with an action.

Law 98

Law Branding Entertainment Digital Marketing 98

Martech

DECEMBER 16, 2024

So your focus must shift to creating a broader, brand-focused marketing strategy for both engines and your audience. Use language your audience naturally searches for. Maintain consistent, on-brand language across all channels. Generative SERP elements that answer follow-up questions in Bing and Bing Deep Search.

Transform 113

Transform User-Generated SEO Communications 113

Search Engine Land

FEBRUARY 2, 2023

Google adds a new carousel to let you expand the search results 2017: Google began letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers 88

Search Marketers Real Estate SEO Retail 88

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Learn their mechanics.

Retail 93

Retail Branding User-Generated SEO 93

Marketing Insider Group

DECEMBER 2, 2024

Earning backlinks from reputable sources drives targeted traffic and increases brand visibility. Benefit 1: Improved Search Engine Rankings Securing high-quality backlinks has a direct impact on search engine rankings. Why It’s Beneficial: Trusted by search engines: Backlinks from respected websites boost your site’s reputation.

SEO 111

SEO Digital Marketing Branding Place 111

Search Engine Land

FEBRUARY 20, 2023

New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map. Google doc rekindles myth that click-through rate affects rankings 2019: Despite repeatedly saying they did not use click data for search ranking purposes, a fresh document triggered confusion around the topic again.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Whitepaper 114

Marketing Insider Group

DECEMBER 16, 2024

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to.

SEO 98

SEO Price Market Trends Digital Marketing 98

Martech

NOVEMBER 22, 2024

Dig deeper: Why Google lost -The DoJ’s case in 11 slides Advertiser perspectives Navah Hopkins, brand evangelist of Optmyzr kicked off a conversation on LinkedIn. Gabriel Weinberg (DuckDuckGo): Remedies would “free the search market.” The announcement has sparked reactions within the advertising industry. Why we care.

User-Generated 112

User-Generated CMO Advertisers Advertising 112

Backlinko

SEPTEMBER 6, 2024

Today, he spends his time analyzing what the brands dominating the SERPs are doing. He then packs everything he learns into quarterly reports on the state of SEO: Subscribe to the Detailed newsletter to keep on top of the SEO strategies that are working for the huge brands dominating the SERPs.

SEO 100

SEO Copywriting eCommerce Search Marketers 100

Digital Marketer

DECEMBER 21, 2023

Reddit is getting a huge visibility in Google’s organic search. Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to.

Management 95

Management Branding Social Media Marketing Place 95

Search Engine Land

JUNE 14, 2024

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. With the right strategies and techniques, you can leverage agile project management within SEO to streamline and enhance your brand’s online reputation. Here’s how. Let’s break it down.

Brand Management 87

Brand Management Management SEO Branding 87