Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketers 86

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Disruption two!

SEO 108

SEO Branding User-Generated PR 108

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketers Marketing Promotion 84

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Lets dive into Reddit statistics youll want to know to inform your Reddit marketing efforts to be even more effective.

Branding 78

Branding Gen Z Pharmaceutical Health 78

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 113

Transform User-Generated SEO Digital Marketing 113

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 126

Transform User-Generated SEO Branding 126

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts.

Manufacturing 128

Manufacturing Advertisers Advertising User-Generated 128

Hubspot Marketing

AUGUST 13, 2024

As a user, I‘m fascinated by AI-search results. Ultimately, marketers and SEOs driven by CTR may need to make a drastic philosophy shift: Aiming to appear in Page-1 LLMs rather than driving search result clicks. SEOs must become more holistic digital marketers. The old, traditional SEO playbook won't work like it used to.

SEO 117

SEO Transform User-Generated Health 117

Martech

JANUARY 13, 2025

How can consumer demands for data privacy coexist with the realities of effective digital marketing? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Will they lose user trust, as X did after its rollback of content moderation?

Law 130

Law User-Generated Email Marketing Education 130

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. It delivers answers to user queries using real-time information from across the web. The retrieved sources serve as additional context for the language model to accurately answer the user’s query.

PR 100

PR User-Generated Transform Thought Leadership 100

Jeff Bullas

MARCH 7, 2023

Humans working with an AI image generator now co-create more than 20 million images every day. Why does that matter for marketing? Marketing is both an art and a science. Digital advertising has become an essential component of marketing strategies for businesses across industries.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertisers 189

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding.

User-Generated 121

User-Generated Management SEO Digital Marketing 121

Hootsuite

APRIL 2, 2025

The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota.

Branding 67

Branding User-Generated Food Transform 67

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. Number of brand and experience mentions across social and digital channels.

User-Generated 131

User-Generated Social Media Marketing Marketers Marketing 131

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

User-Generated 121

User-Generated Advertisers Advertising Marketers 121

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). I downloaded the keywords from the brand’s Google Search Console and asked ChatGPT the following prompt: “Classify the SEO keywords in the Excel spreadsheet by intent.

SEO 137

SEO User-Generated Transform eCommerce 137

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

JULY 29, 2024

According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. With AI becoming so entrenched in marketing, I became curious about its use in one of the most defining aspects of marketing—brand logos! I know, I’m so clever.

User-Generated 110

User-Generated Price Branding Customer 110

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform 116

Transform User-Generated SEO Communications 116

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. A single post from a creator can spark a buying frenzy, with users flocking to Amazon to check product details. However, for now, many U.S.

Branding 52

Branding Shipping Transform Shoppers 52

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Then, it helps you craft posts about that content in your brand voice. Pricing : Starts at $19.79/month

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

AUGUST 15, 2024

In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists. But buyer beware. Shopping is the easy part.

Marketers 125

Marketers Marketing User-Generated New Technology 125

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. You could also consider only including engaged C-suite buyers to preserve your brand affinity.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Digital Marketing 139

Digital Marketing Customer loyalty User-Generated Marketers 139

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 115

CRM Marketers Marketing Customer loyalty 115

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Sprout Social

JANUARY 31, 2025

The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win. Just in time, too: According to The Social Media Productivity Report , 63% of social media marketers are feeling burnt out. It turns data into actionable insights and makes workflows smoother.

Social Media Marketing 117

Social Media Marketing User-Generated Food Branding 117

Buffer Marketing

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4. 

SEO 119

SEO User-Generated Analytics Price 119

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. But if you dont?

PR 97

PR User-Generated Transform Thought Leadership 97