Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. Thats double the speed of previous generations. They expect two-way dialogue and genuine engagement.

Gen Z 105

Gen Z Transform Health Entertainment 105

Hootsuite

MAY 31, 2022

Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Hootsuite

MAY 2, 2022

Whether they’re scrolling through and engaging with Reels, making purchases and taking advantage of social commerce, or communicating and engaging with brands, adult Instagram users average around 30 minutes per day on the app. Source: Hootsuite Digital Trends Report. Source: Google Trends. million views.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hootsuite

MAY 30, 2023

Source: Main deterrents to hiring an attorney according to legal consumers in the United States and Canada in 2021, Statista Of course, part of using social media for brand awareness is the ongoing upkeep of posting content, replying to comments, and knowing the latest social media trends. Hello, is it social media you’re looking for?

Law 106

Law Social Media Marketing Entertainment Gen Z 106

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hootsuite

DECEMBER 15, 2021

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. A strong (personal) brand. graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145