Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Dont assume that digital-first means digital-only.

Gen Z 104

Gen Z Transform Health Entertainment 104

Econsultancy

JANUARY 30, 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

Digital Trends 141

Digital Trends Pharmaceutical Transform Influencer Marketing 141

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 99

Branding Manufacturing Real Estate PR 99

Hootsuite

MAY 2, 2022

Whether they’re scrolling through and engaging with Reels, making purchases and taking advantage of social commerce, or communicating and engaging with brands, adult Instagram users average around 30 minutes per day on the app. Source: Hootsuite Digital Trends Report. Instagram Reels usage statistics. million views.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Digital Marketer

SEPTEMBER 23, 2022

If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. Digital marketing uses technologies and online avenues to promote your products and services to people beyond your service area. Influencer Marketing Continues to Gain Popularity.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Marketing Insider Group

JUNE 8, 2015

Adobe’s CMO.com (@ CMO_com ) covers marketing and digital trends for marketing leaders. Yes, That Kevin Spacey but I like to think they were just inspired by my own WTF Does Kevin Spacey Know About Content Marketing. Their top post is 7 Marketing Cheat Sheets You’ll Use Again and Again by Jesse himself.

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Inbound Marketing 112

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20