Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference.

Digital Marketing 134

Digital Marketing Marketing Strategy Transform Digital Trends 134

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. B2B Marketing Exchange. March 1 – 3, San Diego, CA.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Econsultancy

MARCH 21, 2022

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022. billion by 2026.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. The Guardian reports new WARC figures that predict advertisers are set to spend £7.9 billion, as brands battle it out with their headline Christmas ads. million in total.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Set Up

SEPTEMBER 17, 2024

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. it has become more of a challenge to sort budgets. Last year’s numbers may not be a great indicator of future success.

CMO 59

CMO Energy Whitepaper Thought Leadership 59