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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

growth rate is pretty consistent with other social media platforms like Instagram (3.7%). Source: Hootsuite 2022 Digital Trend Report. Still, it ranks below popular social networks like Facebook, Instagram , TikTok, and Snapchat. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Dont assume that digital-first means digital-only.

Gen Z 104
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24 Instagram Reels Stats That Might Surprise You

Hootsuite

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Source: Hootsuite Digital Trends Report. Instagram Reels usage statistics.

Gen Z 142
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How to Use Social Media for Market Research

Hootsuite

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research?

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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). So, what does Meta’s domination mean for social media marketing?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social?

Gen Z 133
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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Do you like the creative side of marketing, or do you like working with numbers and analytics? Lastly, internships are valuable currency in today’s job market.