Branding Direct Mail Marketing Automation Platform 
Adobe Experience Cloud Blog
OCTOBER 13, 2015
Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists.
Adobe Experience Cloud Blog
AUGUST 13, 2018
The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.
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Adobe Experience Cloud Blog
SEPTEMBER 27, 2016
Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation. through SMS text, email, and even direct mail).
Martech
NOVEMBER 27, 2023
But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. For example: You could identify marketable contacts or leads that aren’t currently getting worked by any marketing channels.
Adobe Experience Cloud Blog
JUNE 5, 2013
In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. This positions a brand very credibly. Traditional Advertising is Dying.
Adobe Experience Cloud Blog
MARCH 7, 2013
This is about your brand in general, but there is also a strong connection to how you market your company. When a customer loves your marketing, they are more likely to love your brand – and when they love your brand, they are more likely to purchase your products and services. Nobody loves that.
Martech
SEPTEMBER 22, 2021
The importance of each of these data management capabilities will depend on a particular organization’s business goals, and whether it has a significant mobile presence, direct mail budget or brick-and-mortar stores and/or agents. Some build compliance features into their platforms, while others rely on outside systems.
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