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The 20 Best Marketing Conferences In 2013

Marketing Insider Group

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more.

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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

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3 ways to drive sales with email by ZeroBounce

Martech

Drip campaigns are more effective as they periodically nudge your prospects and build familiarity with your brand. Make your emails highly educational When email conversions drop, many marketers tend to try a more aggressive approach – more emails, more direct offers and higher discounts.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

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3 Tips to Stop Leads from Falling Through the Cracks

Adobe Experience Cloud Blog

Communicate with your qualified inquiries often and keep your brand at the forefront. Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts.

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B2B Marketing Predictions For 2011

Marketing Insider Group

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. The brand is back, baby! While the rest of us catch on to what works.