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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

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Best Practices for Email Marketing Consent: What You Need to Know

Vertical Response

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy.

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What is Email Marketing? Your Comprehensive 2025 Guide

Vertical Response

This article will explain what is email marketing, its different types, and how to use it effectively. Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication.

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On Writing a Tagline (and Pitching It, Too)

Hubspot Marketing

I’m a copywriter , four days into my first role at Rick’s marketing agency. I was hired on the back of my direct marketing experience and told I’d be focusing on writing conversion assets — landing pages , email campaigns, banner ads — but I could be tapped for other projects, too. "Oh," A tagline is a branding tool.

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The Ultimate List of Email SPAM Trigger Words

Hubspot Marketing

Direct email. Direct marketing. Email marketing. Internet market. Internet marketing. Marketing solutions. In accordance with laws. Name brand. Brand new pager. Dear [email/friend/somebody]. Auto email removal. Bulk email. Click below. Click here. Click to remove. Email harvest.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Understanding Email Marketing Email marketing serves as a direct marketing channel. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. It stands out as one of the most effective channels, offering a direct line to your audience and fostering brand loyalty.

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.