Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 121

Branding CMO Copywriting Marketers 121

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. And it worked.

Customer loyalty 114

Customer loyalty Personalized Marketing Customer Shoppers 114

Martech

APRIL 5, 2023

Drip campaigns are more effective as they periodically nudge your prospects and build familiarity with your brand. Make your emails highly educational When email conversions drop, many marketers tend to try a more aggressive approach – more emails, more direct offers and higher discounts.

Health 121

Health Inbound Marketing Copywriting Education 121

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. In fact, 41% of marketers say that email is their most effective marketing channel.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

CMO 59

CMO Thought Leadership Manufacturing Performance Marketing 59