Marketing Insider Group

DECEMBER 4, 2024

Here’s how to make the most out of content recycling strategies to bring new eyes to your brand. Repurposing blog content in email newsletters engages subscribers and provides a steady stream of valuable information that strengthens your audience’s connection to your brand.

eBook 75

eBook Transform User-Generated SEO 75

Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Social media posts : Ideal for engagement and brand awareness. But not every platform will be right for every brand. For example, blog posts and infographics can attract top-of-funnel audiences.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

OCTOBER 22, 2024

Otherwise, your founder might just get a little too obsessed with the idea of you publishing ebooks on Amazon as the "next best marketing move." (Not I feel her: As someone who comes from a family of salespeople, I spend most of my Thanksgiving dinners trying to explain that brand awareness is still a valuable outcome.

eBook 119

eBook Personalized Marketing Product Branding 119

Martech

AUGUST 5, 2024

Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. This could include blog posts, white papers, webinars, or infographics.

Whitepaper 119

Whitepaper User-Generated eBook Analytics 119

Hubspot Marketing

JANUARY 22, 2025

Refine messaging and branding. Personally, I find the landing page testing experience forces me to get better at explaining my brand and offers. Define your testing method and keep it in mind as you review these landing page elements for opportunities to improve your conversion rate and better tell your brands story.

Place 121

Place User-Generated eBook Marketing 121

Vertical Response

AUGUST 5, 2024

The primary payers for content are audiences, brands, and advertisers. Brands and advertisers also play a significant role, often paying creators to feature their products or services. Common methods include ad revenue, affiliate marketing, selling digital products, online courses, subscriptions, brand deals, and donations.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

SocialPilot

DECEMBER 23, 2024

Whether you’re a brand, an influencer, or just someone looking to make a splash online, you should be familiar with prompts that work for your social media. Brainstorm unique post ideas to highlight our brands milestones and achievements. Suggest a playful caption for a behind-the-scenes look at our brand.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 121

Branding Transform Marketing Marketers 121

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. Product or brand comparison keywords. Product review keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. Content marketing works for B2C brands, and 86% of B2C marketers include it in their strategy.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Stop stalking people.

Branding 106

Branding Whitepaper eBook Communications 106

Hubspot Marketing

JANUARY 27, 2025

Our study found that: 66% of blog-maintaining businesses publish content for brand awareness. We found that more brand awareness-oriented metrics were the most popular with businesses that publish blog content. 20% are investing in ebooks. 53% do it for customer engagement. 49% do it for lead generation.

Transform 115

Transform Marketers Marketing Thought Leadership 115

SocialPilot

JANUARY 16, 2025

From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier. Profile Optimization : Branding, bio description, Images, and links. Brand Mentions : Brand name mentioned in posts, Reels, captions, profile, etc. Because its seamless.

SEO 116

SEO User-Generated Thought Leadership Branding 116

AWeber

MARCH 20, 2025

By capturing leads in real time, you can set up automation to send a welcome email or offer immediately, keeping your brand fresh in their minds. Deliver a lead magnet (eBook, checklist, webinar, etc.) This means you can eliminate delays, reduce errors, and save time. Share an exclusive discount or offer to encourage a first purchase.

eBook 72

eBook Education Promotion Email Marketing 72

Martech

DECEMBER 12, 2023

Your brand should address consumers’ needs and questions at every stage of the buying process, offering meaningful experiences consistently. Performance publishing is a strategy that boosts brand visibility during the consumer buying journey. Improving brand reputation and trust. can unlock maximum impact.

Branding 115

Branding Customer Acquisition Law eBook 115

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Branding 129

Branding Affiliate Marketing eCommerce Social Media Marketing 129

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Whitepaper 114

Customers.ai

JANUARY 7, 2025

But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. For ecommerce brands, a 10-20% discount on the first purchase is a tried-and-true winner. Discounts, freebies, and exclusive access are the classics for a reason. SaaS companies?

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Hubspot Marketing

OCTOBER 27, 2022

Say your business goals include increasing brand awareness. Along with attracting prospects to your brand, you can leverage a content strategy for sales enablement and customer satisfaction. Or perhaps you have a unique brand voice that makes you stand out from your competitors. Early on, most brands start with blog posts.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

DECEMBER 27, 2024

And when you think of them as humans, you understand theyll get a piece of copy that isnt straightforward, or jokes other brands are afraid to make. Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In

Fashion 92

Fashion Marketing Marketers Entertainment 92

AWeber

JULY 9, 2024

Whether it’s selling an ebook, signing up for an event, or capturing an email address, keep your main goal in mind. The Intrepid Guide does a great job showcasing how users will experience their Italian menu ebook through the images on their landing page. Don’t overwhelm your readers by asking them to take multiple actions.

Transform 69

Transform eBook Shipping User-Generated 69

Customers.ai

NOVEMBER 17, 2024

Book a Demo Why Most Meta Ads Fail: You’re Treating Every Lead the Same Most Meta Ads campaigns don’t fail because your product isn’t great or because people hate your brand. What if your ads knew exactly who was most likely to click, buy, and rave about your brand? And the brands that don’t? Now, imagine this.

eCommerce 87

eCommerce Shipping Price Outbound Marketing 87

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Most brands with a formalized color palette will have secondary or tertiary colors reserved for this purpose. Download eBook Now. Watch/Book Demo.

eBook 145

eBook User-Generated Whitepaper Education 145

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Hubspot Marketing

MAY 29, 2023

These tools can help us produce high-quality content appealing to your audience and on-brand. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. While AI can help marketers streamline certain aspects of ebook creation, there may be better options.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Use Insider

NOVEMBER 18, 2024

Driving Growth Through Optimization With a background in data, Amy remarked that optimization plays a central role in Blink’s strategy, helping the brand to drive incremental growth across the entire customer experience and drive healthier outcomes. The number of channels consumers interact with a brand across is growing.

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Here are just a few examples: Form conversions.

eBook 145

eBook CRM Marketing Marketers 145

Hubspot Marketing

DECEMBER 23, 2024

Previously, they sent generic product blocks, but now each email offers 32 unique product suggestions like items in abandoned carts, favorite brands, and trending products by location. It monitors social media and online reviews to gauge brand perception. Testing can show you which prompts, tone, or CTA drives better results.

Transform 117

Transform User-Generated Marketing Marketers 117

OnPassive Marketing

MAY 12, 2022

Another great benefit of content marketing is that it can help you form valuable alliances with other brands and businesses. This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Ebooks are another great type of content for lead generation. Conclusion.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Hubspot Marketing

MAY 13, 2022

If you're a fashion brand, for example, it's helpful to know if large segments of your audience are also interested in fitness and well-being to inform future content and partnerships. This refers to the digital assets your brand or company owns — whether that's your website, social media profiles, blog content, or imagery.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104