Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. Product or brand comparison keywords. Product review keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI.

eBook 91

eBook Thought Leadership Finance Marketing 91

Search Engine Land

SEPTEMBER 30, 2024

Others might use phrases like building brand awareness or talk about concepts like the ‘funnel’ and how they want to create top-of-mind awareness through content. The goal of keyword research is to find keywords for which a brand can rank, leading to increased revenue. TOFU: Top-of-funnel content to build brand awareness.

SEO 112

SEO Education User-Generated Entertainment 112

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Increasing the Response to Your Email Marketing. Social Web Analytics.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Marketing Insider Group

JANUARY 3, 2023

You must stick to your brand promises and remain reliable throughout the relationship. If you fail to do so or constantly change your brand, you’ll naturally lose trust with existing customers and stall trust-building with prospects. Educational content is helpful content. If you consistently deliver, trust will follow.

Customer 143

Customer Whitepaper eBook Education 143

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

AWeber

MARCH 16, 2023

Because happy customers are more likely to share great brand experiences with their family and friends. These loyal customers become advocates for your brand and they have the power to drive more leads for you. During this stage, prospects that are strangers to your brand and company.

Email Marketing 117

Email Marketing Customer eBook Education 117

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Most brands with a formalized color palette will have secondary or tertiary colors reserved for this purpose. Download eBook Now. Watch/Book Demo.

eBook 145

eBook User-Generated Whitepaper Education 145

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Trigger: Downloaded an educational offer.

eBook 145

eBook CRM Marketing Marketers 145

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 81

Branding Whitepaper Transform Place 81

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? A curated resource center makes this process easier for them.

Whitepaper 92

Whitepaper eBook SEO Education 92

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 67

Manufacturing Transform Whitepaper User-Generated 67

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Content Marketing 81

Content Marketing Whitepaper Thought Leadership eBook 81

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. Brand voice — Copy that is meant to be read by a human, shouldn’t be exclusively written by a machine. True or false: ChatGPT can’t write in my brand voice? Don’t believe me?

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Marketing Insider Group

MAY 3, 2021

The most cardinal sin of content marketing is making it all about your brand. Great content leads with education and offers specific takeaways. Your brand personality will vary and shines through in your brand voice and tone. Showing off a personality also humanizes your brand. Your Content Is All About You.

Content Marketing 137

Content Marketing Whitepaper Thought Leadership eBook 137

Litmus

OCTOBER 14, 2022

Retaining customers—and their loyalty—is also an essential part of the email marketing funnel that benefits them and your brand. Someone has elected to receive communication from your brand, and it’s your job to start the conversation with a warm welcome. This stage of the email marketing funnel is about the introduction.

Email Marketing 108

Email Marketing Thought Leadership Customer Journey Communications 108

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Marketing 52

Vertical Response

JUNE 20, 2022

A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. Think of it as an opportunity to engage prospective clients and tell them more about your brand. When used right, promotional emails can increase brand loyalty and drive sales.

Whitepaper 83

Whitepaper eBook Shipping Email Marketing 83

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. This way, you can build trust and create a community that sees value in your brand. Help Self-Educating Customers. Hungry for more?

Whitepaper 98

Whitepaper Customer eBook Energy 98

Marketing Insider Group

MAY 15, 2023

This means that your digital presence is essential to educating prospects and securing conversions. Determine Brand Positioning Start by determining your brand positioning. What story does your brand tell? This includes blog posts , eBooks, whitepapers, webinars, and more. Content Marketing. Social Media.

Digital Marketing 129

Digital Marketing Whitepaper Marketing Marketers 129

Rock Content

MAY 17, 2023

These world class brands built a complete report gathering data from over 1,200 marketers across the globe to help marketers define their strategies and reach their goals. If you want to know how to create interactive pieces like quizzes, ebooks, calculators and much more, check out our Ion Page.

Marketing 98

Marketing Marketers eBook Education 98

Hubspot Marketing

JANUARY 13, 2023

I want to provide them with enough goodies to get them naturally interested in my company so they eventually warm up to the brand enough to want to hear from us!". This can be an ebook , a course, or a template. HubSpot Ebook Templates. Maybe a person fills out a form to download an educational piece of content.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Adobe Experience Cloud Blog

JANUARY 4, 2016

If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place. So this resolution is vital to any and every business: create and maintain a consistent brand voice.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Martech

APRIL 3, 2023

Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders. She’s chief content officer for Marketing Profs, the marketing training and education company with more than 600,000 subscribers. ” She also hosts The Content Transformation Podcast.

Content Marketing 113

Content Marketing Transform CMO Marketing 113

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. What are examples of digital products? Subscription?

Product 87

Product eBook Price User-Generated 87

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

Digital Marketing 140

Digital Marketing Whitepaper Copywriting Real Estate 140

Rock Content

OCTOBER 30, 2020

Therefore, it is necessary to create valuable experiences, in order to distinguish your brand from the competition. As you know, you need to educate the lead in order to drive it to the bottom of the funnel, and interactive materials are more effective than static ones in this regard. How does one do this? Sales Force.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 84

Affiliate Marketing Manufacturing Promotion User-Generated 84

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 95

Place Whitepaper Finance eBook 95

Sprout Social

NOVEMBER 8, 2021

Provide resources and educational content. One thing you should be doing on your Instagram Stories regularly is sharing links — or at the very least promotional graphics — for your blog content and other educational resources like ebooks, podcasts, videos, etc. Brand your Highlight covers. Engage your followers.

Food 141

Food Education eBook Promotion 141

Unbounce

JULY 6, 2020

I wanted to advertise my services, grow my brand, build an audience, and land clients. This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. “This is the ebook you’re looking for.”

eBook 145

eBook Whitepaper CRM Place 145

Hubspot Marketing

APRIL 2, 2024

SmartBug Media designed a new website for a pet-focused SaaS company, Gingr, that reflected the brand's fun voice while providing rich UX and mobile functionality. Net4energy aims to inspire and educate users with guides, ebooks, and helpful content. Gingr , a pet-care software company, outshines the competition.

Energy 98

Energy User-Generated B2C eBook 98

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. People will not only learn about the emotional connection consumers have with your brand. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Quick Takeaways.

Marketing Strategy 134

Marketing Strategy Content Marketing eBook Marketing 134

Hubspot Marketing

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. Once strangers to your brand, they’re now regular visitors. Your blog introduced their customers to your brand. Market affiliate products.

Affiliate Marketing 136

Affiliate Marketing Copywriting eBook eCommerce 136