Martech

AUGUST 5, 2024

Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. This could include blog posts, white papers, webinars, or infographics.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Vertical Response

AUGUST 5, 2024

The primary payers for content are audiences, brands, and advertisers. Brands and advertisers also play a significant role, often paying creators to feature their products or services. Common methods include ad revenue, affiliate marketing, selling digital products, online courses, subscriptions, brand deals, and donations.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Sprout Social

NOVEMBER 4, 2024

However, it’s an effort brands need to take if they want to remain relevant with consumers. However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available. When you repurpose content for social media, you double down on key brand messaging.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. B2C brands know that they’re often selling a one-time purchase product.

B2C 130

B2C Millennials Customer Journey User-Generated 130

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Neil Patel

MARCH 9, 2023

Your group should provide valuable tips for small business owners, like how their brand can make them stand out. This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. And, it allows you to freely promote your group via public social media.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. It could be an ebook download, newsletter sign-up, product purchase, free trial request, or any other conversion you value. Next, all you need to do is show your boss and wait for that promotion! It could even damage your brand and audience relationship in the long term.

Promotion 126

Promotion Finance Analytics User-Generated 126

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. What is a personal brand? Whether you like it or not, you have a personal brand.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Marketing Insider Group

AUGUST 26, 2024

In the B2B medical technology sector, this goes beyond mere promotion; it’s about informing your audiences, highlighting unmet needs, and positioning your medtech solutions as the ideal answer for prospects. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 121

Branding Transform Marketing Marketers 121

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Stop stalking people.

Branding 111

Branding Whitepaper eBook Communications 111

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. It helps you build brand awareness, attract potential buyers, and feature in posts by top creators in your industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. One powerful solution is to create interactive content.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

AWeber

MARCH 20, 2025

By capturing leads in real time, you can set up automation to send a welcome email or offer immediately, keeping your brand fresh in their minds. Deliver a lead magnet (eBook, checklist, webinar, etc.) This means you can eliminate delays, reduce errors, and save time. Share an exclusive discount or offer to encourage a first purchase.

eBook 72

eBook Education Promotion Email Marketing 72

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Branding 130

Branding Affiliate Marketing eCommerce Social Media Marketing 130

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. For others, brand voice guidelines are developed once and never considered again.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Hubspot Marketing

OCTOBER 27, 2022

Say your business goals include increasing brand awareness. Along with attracting prospects to your brand, you can leverage a content strategy for sales enablement and customer satisfaction. Or perhaps you have a unique brand voice that makes you stand out from your competitors. Early on, most brands start with blog posts.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. The most cardinal sin of content marketing is making it all about your brand. If everything you create comes from a place of self-promotion and is narrow, it won’t work. Your brand personality will vary and shines through in your brand voice and tone. Image: Shopify.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

OnDemand CMO

JANUARY 10, 2025

Its not about self-promotion; its about delivering real value to your audience. When you position your brand as a trusted authority, you not only gain credibilityyou gain loyal followers. Video Content Is King : Humanize your brand through video. When your audience knows you stand for something, theyll stand with you.

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. A marketing funnel is a way to think about your customer journey.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Hubspot Marketing

JANUARY 20, 2023

Similar to the results you get from a Net Promoter Score, you’ll figure out what customers like and don’t like about your web pages. It is possible to target your audience and promote a post to see if it gets more traffic. Training can come in the form of ebooks, blog posts, or webinars. Conduct a usability test.

eBook 144

eBook CRM User-Generated Marketing 144

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Marketing Insider Group

JUNE 22, 2021

It can help you build brand awareness, encourage your audience to act, and help you create a loyal following. The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. Source: Moz. Interviews. Infographics. Blog posts.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Here are just a few examples: Form conversions.

eBook 145

eBook CRM Marketing Marketers 145

Hubspot Marketing

MAY 13, 2022

If you're a fashion brand, for example, it's helpful to know if large segments of your audience are also interested in fitness and well-being to inform future content and partnerships. This refers to the digital assets your brand or company owns — whether that's your website, social media profiles, blog content, or imagery.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Content production, distribution, promotion, and management. As you begin creating, promoting, and measuring content consistently over time, you’ll start seeing better results. Choose what you want to designate as a “lead.”

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

NOVEMBER 30, 2022

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

JANUARY 13, 2023

I want to provide them with enough goodies to get them naturally interested in my company so they eventually warm up to the brand enough to want to hear from us!". This can be an ebook , a course, or a template. But what channels should you use to promote your landing page? HubSpot Ebook Templates. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Use Insider

NOVEMBER 18, 2024

A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. These trends are reflective of wider macro-trends across retail – that consumers are increasingly willing to be tempted to try new brands that use their data to deliver a personalized experience from the earliest touchpoints.

Retail 59

Retail Transform Customer User-Generated 59

OnPassive Marketing

MAY 12, 2022

Another great benefit of content marketing is that it can help you form valuable alliances with other brands and businesses. This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Ebooks are another great type of content for lead generation.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Ebook Templates. Download the ebook templates here. To succeed at lead gen, you need content offers — like ebooks — to help you get there.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145