Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. But, one question remains: Are you maximizing their potential for lead generation across all of your channels?

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eBook Thought Leadership User-Generated Education 134

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

For example, having a buyer commit to your brand in a small way, like a reward program or ‘liking’ or ‘following’ you on social media sites, makes them more likely to eventually purchase from you. Digital Marketing b2b Consumer'

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eBook Digital Marketing Thought Leadership Price 134

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2015

Just like you, customers today research their options and seek answers to their questions online without ever directly contacting a brand. When it comes to finances, people and businesses look for actionable advice, and they do it independently—whether it is on a brands’ website or a news outlet. Interesting in learning more?

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eBook Thought Leadership Finance Marketing 129

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers).

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Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

JULY 25, 2016

A solid mobile marketing strategy engages users from the second they’re aware of your brand to long after they’ve converted into users or customers. Even if mobile is not the primary way your brand interacts with your buyers, it’s a key component within a holistic customer journey, one that each of your buyers will go through.

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eBook Marketing Strategy Thought Leadership Customer Journey 104

Adobe Experience Cloud Blog

JULY 29, 2014

Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”. Why Pinterest? Why Pinterest? Building Your Pinterest Audience.

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Branding Thought Leadership Fashion eBook 134

Adobe Experience Cloud Blog

APRIL 21, 2016

Even if you think your product or service doesn’t have anything to do with summer (after all, you’re probably not selling ice cream), you’ll be pleasantly surprised to discover the untapped potential summer marketing has for your brand and industry. Download our ebook, Summer Marketing 101 , to learn how to heat up your campaigns.

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eBook Thought Leadership Shoppers Marketing 91

Adobe Experience Cloud Blog

OCTOBER 3, 2018

The content experiences we create are what help make our—and any—brand cohesive and memorable. Even as a demand generation marketer, you’re probably starting to find that content and branding are increasingly prevalent in your role. As a modern marketer, I’m sure you get the importance of having a strong and cohesive brand.

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Branding Direct Mail eBook Thought Leadership 133

Adobe Experience Cloud Blog

AUGUST 2, 2016

With automated campaigns like trigger-based nurture, web personalization, and retargeting, you can give your customers more of the content they need to keep your brand top of mind and help them evaluate options. Check out our ebook 5 Ways Marketing Automation Can Help Your Enterprise Grow. Help Your Advocates Advocate.

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eBook Customer Thought Leadership Transform 91

Hubspot Marketing

JANUARY 27, 2025

Our study found that: 66% of blog-maintaining businesses publish content for brand awareness. 26% do it to project thought leadership. We found that more brand awareness-oriented metrics were the most popular with businesses that publish blog content. 20% are investing in ebooks. 53% do it for customer engagement.

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Transform Marketing Marketers Thought Leadership 109

OnDemand CMO

JANUARY 10, 2025

Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-changing marketplace. Stand Out as a Thought Leader In a marketplace oversaturated with noise, thought leadership is your differentiator. Missed Part 1?

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Thought Leadership eBook Marketing Marketers 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

If you don’t understand what your customers want and how they engage with your brand, it’s unlikely that you’ll be able send them targeted, relevant messages at each stage of their journey, let alone push them further along to the next stage.

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eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Your goals for this channel depend on whether you’re using it as a branding portal or an e-commerce site. Popular sites like Facebook, Twitter, Pinterest and Instagram have already begun to monetize brands’ social media presence through innovative ad formats.

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eBook Thought Leadership Customer Acquisition SEO 92

Adobe Experience Cloud Blog

MAY 6, 2016

This happens far too often and in the bustle to acquire new contacts for their database companies forget about subscribers that once loved to engage with their brands and then fell asleep. And then, just like that, they went cold without even saying goodbye.

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eBook Thought Leadership Health Promotion 91

SocialPilot

JANUARY 16, 2025

From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier. Profile Optimization : Branding, bio description, Images, and links. Brand Mentions : Brand name mentioned in posts, Reels, captions, profile, etc. Because its seamless.

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SEO User-Generated Thought Leadership Branding 116

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more.

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Direct Mail eBook Thought Leadership CRM 164

Adobe Experience Cloud Blog

JUNE 16, 2014

But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand. After all, it’s widely accepted that it takes at least seven positive marketing messages to make a brand stick in a potential customer’s mind.

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Branding Thought Leadership CMO eBook 134

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

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Branding Transform Marketing Marketers 121

Adobe Experience Cloud Blog

MAY 22, 2014

Content doesn’t just mean traditional materials like ebooks or webinars — in fact, blogs, videos, online hubs, even experiences can also be content. It’s how you tell your brand’s story, it’s how you educate your buyers, and it’s how you build connections. Content Marketing'

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Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

MARCH 14, 2014

In our survey, respondents estimated that their content positively impacted brand awareness, engagement, thought leadership, SEO/web traffic, lead quality, and lead quantity. Provide Thought Leadership. When you back up your thought leadership with third-party sources, it lends your organization credibility. .

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Content Marketing Thought Leadership eBook Marketing 134

Marketing Insider Group

DECEMBER 17, 2020

Content drives engagement, delights and assists your audience, and gives people confidence in your brand. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Whitepapers are typically denser than blogs but more concise than an eBook.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

OCTOBER 14, 2015

With those three strategies running smoothly, your brand is in good shape for a long time to come. Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Mix it up and see what works for your brand and your audience. Make designs responsive. Create a SlideShare.

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Whitepaper eBook Thought Leadership User-Generated 134

Marketing Insider Group

MAY 3, 2021

Otherwise, the attempt at thought leadership will fall flat. The most cardinal sin of content marketing is making it all about your brand. Your brand personality will vary and shines through in your brand voice and tone. Showing off a personality also humanizes your brand. Your Content Is All About You.

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Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Before you start to create brand new content, make sure you take a look at what content you already have, which will help you use your content resources more effectively. Here’s an example from our ebook, A Recipe for Lean ABM ebook, that shows mapping content to the buying journey of a Higher Education target account.

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Thought Leadership eBook Whitepaper Education 134

Adobe Experience Cloud Blog

JANUARY 5, 2015

It takes a lot of work—spanning from a company’s brand messaging to its product experience and beyond. Our new ebook, Customer Activation—Marketing with a Measurable Purpose will help you evaluate your current customer activation practices and determine how you can help your company tackle this challenge in the future.

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Customer eBook Thought Leadership Market Trends 134

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. The New 80/20 Rule.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. For starters, a gift presented in an engaging manner will emphasize your message and create an emotional connection with your brand. Without a doubt, there is a digital gift out there that fits your brand, customer audience, and marketing budget. How was your coffee?”

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Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Marketing Insider Group

MARCH 22, 2021

You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. One blog could be someone’s only touchpoint with your brand. eBooks and PDF guides.

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Thought Leadership B2C Customer loyalty eBook 143

Adobe Experience Cloud Blog

JANUARY 4, 2016

If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place. So this resolution is vital to any and every business: create and maintain a consistent brand voice.

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Branding Thought Leadership Whitepaper PR 92

Adobe Experience Cloud Blog

MAY 21, 2014

And how do you convert someone from a customer to a brand advocate? In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Make it easy to share your brand’s content.

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Customer Transform eBook Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Not a problem – I brought two laptops with me to Cleveland, I’ve been stockpiling branded pens since the moment we landed, and I take very detailed notes. There was also a lot of orange food, branded to match the CMI logo. Blogs can become eBooks, eBooks can become infographics, infographics can become slidedecks.

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Content Marketing Thought Leadership eBook Logistics 134

Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. It also helps with SEO too, keeping our brand vitality high when users are searching for us on Google. That's because you can't really separate demand generation from brand building - everything you're doing is a mix of both.

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Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

MARCH 11, 2014

In today’s connected world, your content marketing needs to stand out, integrate your 360° branding , and be consumable across social media platforms and devices. Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual!

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eBook Transform Entertainment Thought Leadership 134

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. The “long-term” element is essential. Demand generation isn’t a quick fix.

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Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

AUGUST 1, 2013

Savvy interactions can deepen customer relationships, inspire new ones, nurture and convert leads, and strengthen brand awareness. To learn more about how to maximize your email marketing initiatives, be sure to download our new ebook, A Decade into Email Marketing: Where Are We Now? In fact, some are completely missing the boat.

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Email Marketing eBook Thought Leadership Shipping 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

If you want to learn more about email deliverability , download our brand new ebook. To find out more information download our new ebook Email Deliverability. 7 Best Practices for Email Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Marketing'

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eBook Thought Leadership Email Marketing Management 134