Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

Whitepaper 123

Whitepaper User-Generated eBook Analytics 123

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Backlinko

OCTOBER 23, 2024

Navigate to Reports > User Attributes > Demographic details. As long as your content is high quality and addresses user intent.) While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. And your site protects user privacy.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Marketing Insider Group

DECEMBER 4, 2024

Here’s how to make the most out of content recycling strategies to bring new eyes to your brand. Find content that has generated backlinks. Identify articles that have led to user engagement or conversions. Optimize for search intent: Shift focus based on user search behavior to align with what readers are looking for now.

eBook 75

eBook Transform User-Generated SEO 75

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Hubspot Marketing

JANUARY 22, 2025

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. In a typical user flow, prospects arrive at landing pages via ads, and the landing page should convince them to take the next best action in the marketing journey.

Place 119

Place User-Generated eBook Marketing 119

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. Content marketing works for B2C brands, and 86% of B2C marketers include it in their strategy.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Sprout Social

NOVEMBER 4, 2024

However, it’s an effort brands need to take if they want to remain relevant with consumers. According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. When you repurpose content for social media, you double down on key brand messaging.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Vertical Response

AUGUST 5, 2024

Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Understanding Content Monetization In the digital age, content monetization has become a cornerstone for creators aiming to generate income from their work.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Martech

NOVEMBER 13, 2023

” F5 has been running a brand campaign focused on the positive. ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .” Those customers include brands like Meta, Nike and Uber Eats.

User-Generated 105

User-Generated Price eBook Branding 105

AWeber

JULY 9, 2024

Whether it’s selling an ebook, signing up for an event, or capturing an email address, keep your main goal in mind. The Intrepid Guide does a great job showcasing how users will experience their Italian menu ebook through the images on their landing page. Don’t overwhelm your readers by asking them to take multiple actions.

Transform 93

Transform eBook Shipping User-Generated 93

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. Product or brand comparison keywords. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. He generates most of his websites traffic with SEO and YouTube content. Ultimately, the key is to inspire curiosity and make people remember your brand. At the MoFu stage, you want to convince them that your brand is the best choice.

Customer Journey 86

Customer Journey User-Generated Marketing Marketers 86

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Buffer Marketing

APRIL 29, 2025

Keep your account on-brand, and feature products that people can buy from your website. 5 ways to improve your Instagram sales strategy When you’re selling on Instagram, that moment your post catches a user’s eye is already a win. Jewelry brand waekura uses cream, beige, and brown tones in all its posts.

Gen Z 107

Gen Z Influencer Marketing Manufacturing User-Generated 107

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform 108

Transform User-Generated Marketing Marketers 108

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

Price 111

Price User-Generated Copywriting Analytics 111

Customers.ai

NOVEMBER 21, 2024

But the brands that understand why Meta ad engagement matters are breaking through that barrier and turning casual scrollers into dedicated buyers. To answer this question, we dove into 101 Meta ads from top-performing DTC brands across industries. So how do they do it? Let’s take a look. Seems like the right thing to do.

Transform 83

Transform User-Generated Outbound Marketing Product 83

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Most brands with a formalized color palette will have secondary or tertiary colors reserved for this purpose. Download eBook Now. Start Your Free Trial.

eBook 145

eBook User-Generated Whitepaper Education 145

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Use Insider

NOVEMBER 18, 2024

A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. These trends are reflective of wider macro-trends across retail – that consumers are increasingly willing to be tempted to try new brands that use their data to deliver a personalized experience from the earliest touchpoints.

Retail 59

Retail Transform Customer User-Generated 59

Hubspot Marketing

OCTOBER 27, 2022

Say your business goals include increasing brand awareness. Along with attracting prospects to your brand, you can leverage a content strategy for sales enablement and customer satisfaction. Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

SocialPilot

FEBRUARY 13, 2025

Whether you’re a brand or a creator, a solid hashtag strategy can uplift your social media game multi-fold. Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. Generally, the brand name and its tagline are typical choices for branded hashtags.

Social Media Marketing 78

Social Media Marketing User-Generated Marketing Marketers 78

Hubspot Marketing

JANUARY 6, 2021

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. While optimization is always an essential factor for generating traffic, using optimization tools to perfect your landing page strategy is valuable for increasing conversions.

eBook 145

eBook Customer Acquisition User-Generated Marketing Strategy 145

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Whitepaper 114

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. It’s because of Google’s users.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Duct Tape Marketing

AUGUST 22, 2024

05:44] One word: Branding! A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. a strong brand that builds trust and connects with buyers will be key to success in the coming decade. [09:15] I believe that brand, well, brand has always been important.

CMO 88

CMO Customer Journey Transform User-Generated 88

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Why do you need lead generation? Lead Generation Process. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52