Adobe Experience Cloud Blog

OCTOBER 14, 2015

With those three strategies running smoothly, your brand is in good shape for a long time to come. Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Mix it up and see what works for your brand and your audience. Make designs responsive. Create a SlideShare.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? If your goal is brand awareness , it makes sense to aim for maximum reach and shareability. And no, Facebook doesn’t count.) Coming Across as Premium.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

OnDemand CMO

NOVEMBER 15, 2022

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. See how this works its way into serving your brand!

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Resources for Building a Content Calendar.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Marketing Insider Group

JUNE 30, 2020

When you’re at the grocery store, you see products representing thousands of brands and companies lining the shelves. White Papers. White papers need to be some of your best content. Another great benefit of white papers is that you can break it down into smaller pieces. User Generated Content (UGC).

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Marketing Insider Group

DECEMBER 17, 2020

Content drives engagement, delights and assists your audience, and gives people confidence in your brand. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Whitepapers are typically denser than blogs but more concise than an eBook.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Lusha

JULY 21, 2024

They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Send a follow-up campaign focused on brand storytelling to build trust. Brand Example : Allbirds uses cart abandonment recovery emails to target high-intent visitors. Example 1 : Blog readers whove visited multiple posts. your blog or About page).

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Hubspot Marketing

MAY 29, 2023

These tools can help us produce high-quality content appealing to your audience and on-brand. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. While AI can help marketers streamline certain aspects of ebook creation, there may be better options.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper User-Generated 78

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers. Set brand tone standards and ensure they’re followed.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Hubspot Marketing

OCTOBER 12, 2017

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. This is something many brands get wrong.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’ They […].

Event Marketing 107

Event Marketing Whitepaper eBook Marketing 107

Hubspot Marketing

MAY 6, 2022

Assets created by public relations teams — such as press releases, white papers, or eBooks — are often posted on news sites or shared with industry publications to reach an audience that’s already listening. Consider a white paper used by PR teams and then reposted as a blog and social media link by content marketers.

PR 123

PR Whitepaper Content Marketing eBook 123

Hubspot Marketing

MAY 9, 2023

Produce a podcast episode on the history and evolution of [brand or industry]. Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names]. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content].

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Stop stalking people.

Branding 102

Branding Whitepaper eBook Communications 102

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. Downloading an ebook or white paper. If your priority is to build brand awareness, you may be able to blog between one and four times a week, depending on the size of your blog. Brand awareness.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

OnPassive Marketing

MAY 12, 2022

Another great benefit of content marketing is that it can help you form valuable alliances with other brands and businesses. This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Ebooks are another great type of content for lead generation. Whitepapers.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Martech

APRIL 24, 2024

Brand Voice to maintain consistent tone across social, blogs, email, etc. People wanted to consume different types of content — video, podcasts, eBooks, white papers. HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase.

Whitepaper 122

Whitepaper Manufacturing eBook Health 122

Marketing Insider Group

MAY 3, 2021

The most cardinal sin of content marketing is making it all about your brand. Your brand personality will vary and shines through in your brand voice and tone. Showing off a personality also humanizes your brand. From eBooks to video to social media posts, you are creating a narrative. Make Your Audience the Star.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

It will shape brand preference and influence future purchases. Second, let visitors fill out forms to access white papers or eBooks. This may come in the form of blog posts, articles, case studies, and use video, audio, and images. Content that is custom for your key personas will perform better too.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Girl Power Marketing

AUGUST 25, 2022

Stories are memorable and attention-grabbing, but they also provide a way to showcase the human element behind your brand. Focusing on improved user experience can inspire brand advocates to showcase their positive experience with your brand. To maximize the impact of your storytelling, provide a stellar user experience.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. The New 80/20 Rule.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. By targeting a pain, problem, or topic your target audience wants to discover and then posting it to your website, you’re creating a brand asset that’s crawlable by Google and discoverable by search engine users.

Whitepaper 145

Whitepaper eBook Education Price 145

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. B2B focuses on building relationships with potential clients and increasing their awareness of your brand, products, or services. You can create video tutorials, ebooks, podcasts, or long-form blog posts, depending on your target audience.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Unbounce

JULY 6, 2020

I wanted to advertise my services, grow my brand, build an audience, and land clients. This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. “This is the ebook you’re looking for.”

eBook 145

eBook Whitepaper CRM Place 145

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Most brands with a formalized color palette will have secondary or tertiary colors reserved for this purpose. Download eBook Now. Watch/Book Demo.

eBook 145

eBook User-Generated Whitepaper Education 145

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Eventually, audiences will forget about a brand altogether. Don’t make this mistake!

Whitepaper 130

Whitepaper Transform PR eBook 130

Marketing Insider Group

DECEMBER 14, 2020

In 2020 and beyond, the values of your brand are more critical to success than ever before. Over 70% of consumers prefer to buy from brands that align with their own values. Your brand’s mission should go beyond making sales and generating profits and get to the root of the wider impact you want to have on the world.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Lynton Web

DECEMBER 29, 2024

As the backbone of your entire operation, customer journeys aren't just about moving people through a funnel but about creating meaningful connections at every stage of their experience with your brand. When structured correctly in HubSpot , it becomes a living system that adapts and grows with your business needs. What should happen?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Scoop.it!

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. It is an efficient way to meet your audience’s hunger for new content effectively and establish your brand as the go-to resource for your target market, and consequently, increase cash flow for your business.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104