Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 112

Communications Branding Shoppers Fashion 112

Search Engine Land

JULY 26, 2024

Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Blogging is far from dead and has never been more vital for brands and business leaders. Kohl’s and many other brands do the same. Educational content that instructs and empowers customers to make active decisions.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 83

Gen Z Branding Retail Education 83

Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth.

Branding 100

Branding Education Place Customer Acquisition 100

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 85

Branding User-Generated Shoppers Fashion 85

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 71

Branding Health Education User-Generated 71

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Repurposing older content extends its lifecycle.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 126

Law Education Digital Marketing SEO 126

Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

Branding 80

Branding Transform Finance User-Generated 80

SmartBrief - Marketing

FEBRUARY 3, 2025

While such tactics helped address the immediate dangers of invalid traffic and misaligned brand safety, they also created new problems. Meanwhile, friction between brands and publishers intensified, as one side sought make goods for disqualified inventory and the other faced constant revenue clawbacks.

Branding 62

Branding Advertisers Advertising Education 62

Hubspot Marketing

SEPTEMBER 9, 2024

According to research firm Beano Brain , they think YouTube is “the coolest brand.” There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Many of the objects and experiences available for purchase in these games mimic those into real life; they’re often even branded.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

SmartBrief - Marketing

OCTOBER 30, 2024

OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. The effectiveness of these advertising campaigns has often been measured using broad metrics like estimated impressions and brand recall studies. Education and training.

Transform 126

Transform Analytics Education Marketing 126

Buffer Marketing

SEPTEMBER 25, 2024

A few months later, I got a lucky break: I saw friends announce they were part of TikTok’s Creative Learning Fund , and I decided to pitch myself as a disability educator by reaching out to the agency my friends were working with.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 107

Branding Thought Leadership Health Management 107

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Martech

FEBRUARY 4, 2025

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. Making sure your brands content can be understood and cited by LLMs will only become more critical heading forward. Google had 6.5

Education 126

Education SEO Branding Marketing 126

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 74

Branding Fashion Transform Food 74

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

SmartBrief - Marketing

JANUARY 13, 2025

The insights executives can glean from social dont just make a brand they make a business. What social media intelligence reveals Leadership involvement in a brands social media strategy has to go beyond the occasional reshare of a company’s LinkedIn post. Trust your team and give them the opportunity to educate you.

Health 118

Health Customer Acquisition Education Market Research 118

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Website copy.

Transform 124

Transform Analytics User-Generated Education 124

Businesses Grow

JANUARY 13, 2025

Perhaps it is even to turn their brand into a “media channel.” ” I think focus must be a key strategy for every business, but for somebody like me who is an author, consultant, and college educator, I need to maintain a broad and current view of the AI world. Need a keynote speaker about brand communities?

Personalized Marketing 117

Personalized Marketing Marketing Marketers Education 117

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? And one of the most effective ways to boost your online branding is by updating your marketing processes. After all, the way consumers interact with brands keeps evolving. Are they still “on brand”? The Top XYZ for 2024”.)

Marketing Strategy 124

Marketing Strategy Marketers Marketing Influencer Marketing 124

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. Skip the legal jargon and keep it simple by sharing these details about your attorneys: Education: What college did they attend, and where did they attend law school?

Law 106

Law Content Marketing Education Marketers 106

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 133

Transform Whitepaper User-Generated CMO 133

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Its fair to say that SEO has helped this brand reach qualified traffic.

SEO 132

SEO Gen Z Finance Transform 132

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For education queries, AI Overviews dropped from 26% to 13%. However, there was also a slight increase in AI Overviews in mid-June before the big drop. The presence of AI Overviews remained stable in many industries – but these three were not among them.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 117

Finance Customer loyalty Entertainment Price 117

Buffer Marketing

SEPTEMBER 11, 2024

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. “I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.”

Entertainment 126

Entertainment Education Communications Branding 126

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. This positions your brand as a trusted resource that understands and anticipates consumer needs.

Analytics 115

Analytics Marketing Mix Customer Journey Education 115

Hubspot Marketing

OCTOBER 31, 2024

Informational content used to be the go-to method for building brand awareness and driving growth. As a result, it’s increasingly difficult for brands to maintain a unique voice and stand out in an oversaturated market. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. Let’s dive in.

Logistics 119

Logistics CMO SEO Education 119

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. ✔ Educate teams on AI’s strengths and limits. Users often expect AI to “do it all,” leading to frustration when it falls short, especially for tasks requiring precision.

User-Generated 121

User-Generated CMO Education Communications 121

Hubspot Marketing

OCTOBER 28, 2024

According to Statista (and Statista hasn't let me down yet), the most popular types of videos worldwide are: Music videos (48.2%) Comedy, meme, or viral videos (35%) Video live stream (27.7%) Educational videos (26%) Tutorial or how-to videos (25.8%) So, what should your takeaway be? Duolingo is a company that does this well.

Video Marketing 111

Video Marketing User-Generated Marketers Marketing 111

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. No one wants their ads to appear next to content that clashes with their brand or values.

Education 113

Education Advertising Advertisers Price 113