Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 95

Communications Branding Shoppers Fashion 95

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketers 93

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency. Always emphasize value Branding is a promise of value that tells people why they should do business with a company.

Transform 124

Transform Branding Management Education 124

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 121

Branding Transform Marketers Marketing 121

Search Engine Land

JULY 26, 2024

Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Blogging is far from dead and has never been more vital for brands and business leaders. Kohl’s and many other brands do the same. Educational content that instructs and empowers customers to make active decisions.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 223

Entertainment Education Promotion Branding 223

Martech

MAY 20, 2024

This can sometimes lead to a disconnect with the marketer’s focus on long-term brand building, which requires patience and investment. They may be held accountable for short-term metrics, even if they understand the value of long-term brand strategy. Marketers can be the bridge builders.

Branding 129

Branding Thought Leadership Manufacturing Marketers 129

Adams & Knight Marketing

NOVEMBER 15, 2022

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. “These awards are a direct reflection of the incredible work we did with each of them.”

Advertising 246

Advertising Advertisers PR CMO 246

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.

Branding 64

Branding Food Education Advertisers 64

Adams & Knight Marketing

JANUARY 11, 2023

Karishma Pinto was recently hired as a Senior Marketing Program Manager, bringing extensive knowledge and expertise in project management to Adams & Knight’s clients in the travel/lifestyle, healthcare, and education spaces.

PR 246

PR Digital Marketing Education Management 246

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 67

Gen Z Branding Retail Education 67

Search Engine Land

JULY 19, 2024

‘Double down on one channel’ is really bad advice in 2024 Brands are often overwhelmed by the amount of different platforms they should be working on: Instagram, Facebook, YouTube , TikTok and Pinterest, just to name a few. As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Processing.

Management 92

Management Branding User-Generated SEO 92

Jeff Bullas

FEBRUARY 28, 2023

Step 1 – Find your passion and write a mission statement Step 2 – Discover your tribe Step 3 – Develop a memorable brand Step 4 – Choose a web host Step 5 – Setup your hosting account Step 6 – Pick a blogging platform Step 7 – Create compelling content Why should you start a blog in the first place?

Price 324

Price Place Education Branding 324

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 134

Law Education Digital Marketing SEO 134

Jeff Bullas

DECEMBER 27, 2022

At the top-of-the-funnel, you will want to publish more informational and brand awareness-type pieces. You’ll want to educate the audience about how your SaaS product solves pain points and make them aware of their problems again to remind them of the need to fix them. Also, think about where your market is at in the buyer journey.

SEO 275

SEO Copywriting Law Communications 275

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Website copy.

Transform 133

Transform Analytics User-Generated Education 133

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 93

Health Millennials Transform Retail 93

The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. Marketers predict they will increase digital marketing spending further—by 12.7% over the next 12 months.

CMO 173

CMO Finance B2C Marketers 173

Buffer Marketing

SEPTEMBER 25, 2024

A few months later, I got a lucky break: I saw friends announce they were part of TikTok’s Creative Learning Fund , and I decided to pitch myself as a disability educator by reaching out to the agency my friends were working with.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 112

Branding Thought Leadership Health Management 112

Calvyn Lee Blog

NOVEMBER 2, 2022

The Malaysian economy is supported by a significant amount of natural resources, but currently it is expanding in such sectors as services, commerce, medical tourism, and education. Also, most local brands promote their offers with CPC, targeting high and medium user activity groups. Tips on campaign launch.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketers 245

Hubspot Marketing

SEPTEMBER 9, 2024

According to research firm Beano Brain , they think YouTube is “the coolest brand.” There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Many of the objects and experiences available for purchase in these games mimic those into real life; they’re often even branded.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 137

Transform Whitepaper User-Generated CMO 137

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Jeff Bullas

JANUARY 3, 2023

Product or brand comparison keywords. Brand comparison keywords compare two brands that sell similar products — for example, WebCEO vs. SEMrush – two keyword research tools. Brand comparison keywords have less competition and convert well. Product review keywords. Trust and authority keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

JANUARY 29, 2024

A recent survey shows that 82% of Gen Z consumers would trust brands more if they used authentic images of real customers in their advertisements. She predicts relatability will still be valuable to TikTok audiences in 2024, but not if the creator or brand seems too keen on coming off as relatable to audiences. Don't believe me?

Gen Z 132

Gen Z User-Generated Education Food 132

Jeff Bullas

FEBRUARY 12, 2023

By getting organic followers instantly, it increases your brand awareness and improves your chance of generating leads and conversions. You can become an Influencer When people within your niche see that you have a significant number of real followers, they will most likely ask you to promote their brand or services.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 127

Finance Customer loyalty Entertainment Price 127

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. This positions your brand as a trusted resource that understands and anticipates consumer needs.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. Immersive educational content: Interactive educational content that adapts to the learning pace of the user. My work on an AI-driven education platform showcased this capability.

Transform 129

Transform Entertainment User-Generated Education 129

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Customer Journey 132

Customer Journey Customer Energy Transform 132

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? And one of the most effective ways to boost your online branding is by updating your marketing processes. After all, the way consumers interact with brands keeps evolving. Are they still “on brand”? The Top XYZ for 2024”.)

Marketing Strategy 124

Marketing Strategy Marketers Marketing Influencer Marketing 124

Buffer Marketing

APRIL 8, 2024

The follower look-alikes tool allows you to target people who already follow competitors, similar brands, or industry leaders. Users love coming to X to tumble down “rabbit holes” of story-driven, educational content. What’s something you can educate your followers on, either through a demonstration or a story?

Education 133

Education Advertisers Advertising Branding 133