Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 120

Gen Z Millennials Entertainment Marketing 120

Martech

DECEMBER 18, 2024

None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.

Gen Z 66

Gen Z Transform Health Entertainment 66

Hubspot Marketing

SEPTEMBER 9, 2024

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. According to research firm Beano Brain , they think YouTube is “the coolest brand.” There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Hubspot Marketing

OCTOBER 21, 2024

Jade Walters is, easily, the Queen of Gen Z LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it. Taylor Falls , Morgan Young ) to do the same.

Gen Z 98

Gen Z Copywriting Influencer Marketing Education 98

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Generation X (survey respondents ages 40-55). Social media usage is on the up and up.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Businesses Grow

NOVEMBER 25, 2024

Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers. Gen Z: The Digital Natives’ Playground Let’s kick things off with the youngest consumer crowd on the block – Gen Z.

Gen Z 123

Gen Z Millennials Entertainment Market Research 123

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?

Education 119

Education eBook Gen Z Marketing 119

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. Student recruitment.

Education 111

Education Gen Z Millennials Promotion 111

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 132

Gen Z User-Generated Education Food 132

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Businesses Grow

OCTOBER 3, 2022

I looked it up, and this is an upscale Parisian brand. GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” One GenZ writer: “You should know that we will not be stressed.

Gen Z 131

Gen Z Marketing Marketers Health 131

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. Well, every influencer must create and distribute content to advertise a product, service, or brand.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. The problem? Monetizing Content.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 137

Gen Z Advertising Advertisers Millennials 137

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Businesses Grow

FEBRUARY 5, 2024

This will get you thinking … “Compared to any other generation, Gen-Z creators have a much greater ability to publish their work, artists are freer to share and skip hassle-laden middlemen, and small businesses can start online with much ease. No wonder Gen Z feels so isolated and disconnected.

Gen Z 116

Gen Z Education Branding Customer 116

Hubspot Marketing

FEBRUARY 17, 2023

This makes sense, as audio chat rooms let brands directly communicate with audiences and develop closer relationships than seeing a billboard or watching a YouTube video. And, during a time when customers value connections with brands more than ever, audio chat rooms are a valuable tool. Audio chat rooms are trendy among Gen Z.

Gen Z 137

Gen Z Education Social Media Marketing User-Generated 137

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 126

Gen Z Millennials Customer Acquisition Advertising 126

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. The post Choose wisely: Higher education marketers take on College Decision Day appeared first on Sprout Social.

Education 92

Education Gen Z Shipping Marketing 92

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. Run and measure campaigns.

Gen Z 115

Gen Z Branding Fashion Food 115

Marketing Insider Group

DECEMBER 14, 2020

In 2020 and beyond, the values of your brand are more critical to success than ever before. Over 70% of consumers prefer to buy from brands that align with their own values. Your brand’s mission should go beyond making sales and generating profits and get to the root of the wider impact you want to have on the world.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Hubspot Marketing

OCTOBER 3, 2022

Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). HubSpot Blog ). Global Web Index ). ConvertKit ). ConvertKit ).

Gen Z 142

Gen Z Influencer Marketing Education Marketing 142

Hubspot Marketing

MAY 1, 2023

YouTube users seek out entertainment, education, and inspirational content. About one in five YouTubers use the app to keep up with brands and products. TikTok users watch a mix of entertaining, educational, and inspirational content. adults are on TikTok, but this shoots up to 62% when we look at Gen Z.

Gen Z 137

Gen Z Entertainment Education Social Media Marketing 137

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. How Can Brands and Marketers Use Dispo? Who is Using Dispo? The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X vs. Threads: What’s the difference?

Gen Z 126

Gen Z Branding Advertisers Advertising 126

Hubspot Marketing

JUNE 28, 2022

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. The biggest benefit to using social media is that it’s a low-cost strategy to increase your brand awareness. Too often, brands find one strategy that works and stick to that.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Hubspot Marketing

JANUARY 2, 2023

Recruiters should expect to negotiate between candidates with more than one offer on the table and provide offers that reflect their level of experience, education, and mindset. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 136

Gen Z Law Marketing Marketers 136

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 67

Gen Z Branding Retail Education 67

Businesses Grow

JANUARY 2, 2024

Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. Six new ideas on community-based marketing Early in 2023, I published a book that LinkedIn described as “the foundational work on brand-based marketing:” Belonging to the Brand. This is a perfect example.

Gen Z 109

Gen Z Education Marketing Strategy Branding 109