Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

NOVEMBER 19, 2019

It’s clear that Generation Z expects more than a surface-level commitment to corporate responsibility and brand purpose. . Gen Z is different from its predecessors in one important way. In addition to great products and services, brands have to deliver progress. How to Deliver on Company Purpose.

Gen Z 106

Gen Z Customer Advertisers Advertising 106

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. Gen Z, bigger than Generation X, has an estimated population of more than 60 million, according to consulting firm BridgeWorks. Equality . Hunger and Homelessness.

Gen Z 131

Gen Z Thought Leadership Law Food 131

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Click To Tweet. Click To Tweet.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. More B2B brands are waking up to YouTube’s potential, and I couldn’t be happier. It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 Builds trust.

Gen Z 112

Gen Z B2C Transform Millennials 112

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Martech

FEBRUARY 11, 2025

Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. First, brands appearing in AI-powered searches are gaining a massive edge. The time to act is now.

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Its fair to say that SEO has helped this brand reach qualified traffic.

SEO 131

SEO Gen Z Finance Transform 131

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube stats for business Ready to build your brand on YouTube? Source: Statista 10. YouTube U.S. YouTube U.S.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Generation X (survey respondents ages 40-55). Social media usage is on the up and up.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Search Engine Land

AUGUST 8, 2024

You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Feed the machine With AI broadening audiences and your brand competing hard for attention, designing for all the possible placements your ads can serve is important. Educational content. Processing.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z 73

Gen Z SEO Millennials Energy 73

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. It was about adding value. Want to learn more?

Gen Z 103

Gen Z User-Generated eCommerce Promotion 103

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. A delicious juice, perhaps. I did this a lot for past employers.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Hootsuite

APRIL 23, 2025

With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. 54% of U.S.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?

Education 123

Education eBook Gen Z Marketing 123

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand. in the public eye) or a well-known brand.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent. “Gen Z isn’t anti-corporate or anti-brand,” she said. Gutterman’s response?

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

APRIL 10, 2025

This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries. Like in many regulated sectors, conversations about medical conditions and healthcare brands are rampant with misinformation. For many patients, the first time they interact with your brand might be on social.

Gen Z 74

Gen Z Pharmaceutical Health Millennials 74

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. The post Choose wisely: Higher education marketers take on College Decision Day appeared first on Sprout Social.

Education 107

Education Gen Z Shipping Marketing 107

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. Psst: Need help getting started?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. The problem? Monetizing Content.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 143

Gen Z Advertising Advertisers Millennials 143

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 134

Gen Z User-Generated Education Food 134

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. Well, every influencer must create and distribute content to advertise a product, service, or brand.

Gen Z 137

Gen Z Influencer Marketing PR Promotion 137