Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

Marketing Strategy 105

Marketing Strategy Marketing Marketers Shipping 105

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Table of Contents What is an Industrial Marketing Strategy? Why Document Your Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. However, B2B brands that master video gain a significant advantage.

Branding 103

Branding B2C Education eCommerce 103

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. The most successful strategies strike a balance between your business objectives and the behaviors of your audience. But half of all users also interact with brands there at least once per day.

Gen Z 100

Gen Z Branding Millennials Entertainment 100

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. It’s word-of-mouth marketing, supercharged for the digital age.

Marketing Strategy 138

Marketing Strategy Content Marketing Marketing Marketers 138

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation. Click here to view more MarTech webinars.

Marketing Strategy 115

Marketing Strategy Event Marketing Education Marketing 115

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Other brands will find success while you watch. He goes on to compare science and art to the yin and yang for today’s marketers. Without due attention to each element, you may find yourself on the outside.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Kuno Creative

APRIL 13, 2023

Today, you can find engaging and immersive panels, expos, webinars, courses and workshops that offer just as much educational value as in-person events — without the exorbitant travel costs. New virtual event tech makes it easy for professionals to learn and connect, creating tremendous revenue-generating opportunities for brands.

Marketing Strategy 98

Marketing Strategy Education Promotion Marketing 98

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 76

Marketing Strategy Customer Journey Marketing Marketers 76

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Let’s get started.

Branding 126

Branding Fashion Gen Z B2C 126

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Content Marketing 89

Content Marketing Branding Marketing Marketers 89

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? But to get there, you may need to revaluate the ecommerce marketing strategies available to you. A quick search online will show you that there are tons of marketing strategies to choose from. Who doesn't!

eCommerce 120

eCommerce Marketing Strategy Social Media Marketing User-Generated 120

Rock Content

JULY 4, 2024

In today’s competitive digital landscape, businesses must employ innovative strategies to engage their audience and drive conversions. One highly effective approach is the inclusion of interactive calculators , such as mortgage estimators or banking calculators, within their content marketing strategy.

Marketing Strategy 52

Marketing Strategy Content Marketing Transform User-Generated 52

Martech

JANUARY 13, 2022

The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”. Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Educate your team and higher-ups about the necessity of organic search. Apply SEO testing automation.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Customer Marketing 129

Customer Marketing Branding Customer User-Generated 129

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 127

Law Education Digital Marketing SEO 127

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Users are open to being marketed to and have come to expect it.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 58

Marketing Strategy Customer Journey Marketing Marketers 58

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Rand Fishkin , SparkToro.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important. Write Educational Articles.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Other multicultural segments are bigger, so marketers tend to gravitate toward them first. Asian Americans also have embraced digital technology. hours per week online.

Branding 107

Branding Food PR Fashion 107

Hootsuite

NOVEMBER 9, 2020

The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. A lot of the biggest brand moments on TikTok have been accidental. Oh you like strategy?

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Search Engine Land

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation.

Marketing Strategy 82

Marketing Strategy Event Marketing Education Marketing 82

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. It’s time for B2B brands to embrace the power of influencers.

Influencer Marketing 125

Influencer Marketing Branding B2C Marketing 125

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Create a Brand Identity.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. He’s worked with brands like Thomas Sabo and Just Eat.

Gen Z 108

Gen Z Branding Fashion Food 108

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. 02:36] AI prompts to create more potent marketing strategies. [05:50] 02:36] AI prompts to create more potent marketing strategies. [05:50]

Marketing Strategy 87

Marketing Strategy Marketing Marketers CRM 87

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 124

Branding Fashion Food Communications 124

Businesses Grow

MAY 11, 2023

I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced. But there is one segment I’ve avoided, and always will — luxury brand marketing. Which is why the new episode of The Marketing Companion is so intensely and utterly fascinating!

Pharmaceutical 83

Pharmaceutical Branding Transform Finance 83

Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth.

Branding 69

Branding Education Place Customer Acquisition 69

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. Set goals for video marketing.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Businesses Grow

AUGUST 22, 2022

Over the years, I have relentlessly laid out the business case for personal branding. I can make an effective business case for personal branding in one picture. However, I know people would actually BUY this piece of content from me because my brand has meaning to them. Today I am going to take this argument a step further.

Branding 145

Branding Food Education Digital Marketing 145

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. After all, in today’s competitive marketing landscape, it’s easy to get lost in the noise, potentially costing you business and revenue as customers flock to other companies. What Exactly is Brand Voice?

Branding 98

Branding Communications Health Education 98