Adobe Experience Cloud Blog

DECEMBER 3, 2019

Between the two, there’s an almost endless number of places for branded videos to go wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1. Brands create video content for different reasons. Still others develop webinars for educational or event-related communication.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Hubspot Marketing

JUNE 16, 2021

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. What are the five brand pillars? Perception.

Branding 143

Branding Millennials Communications Education 143

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. Student recruitment.

Education 111

Education Gen Z Millennials Promotion 111

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143

Branding Millennials Fashion Communications 143

Businesses Grow

NOVEMBER 25, 2024

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Don’t be afraid to inject some humor and personality into your brand voice! Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials!

Gen Z 123

Gen Z Millennials Entertainment Market Research 123

Hubspot Marketing

JULY 12, 2024

For example, a brand community can also be a social community, and vice versa. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. The first example I think of is an interest-based Facebook Group (my millennial is showing).

Branding 108

Branding User-Generated Millennials Education 108

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

SEPTEMBER 29, 2020

Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Duplo Play Ideas. Four Seasons Magazine.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Millennials (survey respondents ages 24-39). But despite increasing Gen Z social media usage, these digital natives are the least likely to follow brands on social. What Gen Z social media usage means for your brand.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

APRIL 16, 2019

If you want to avoid this mishap and make sure YouTube is a viable marketing channel for your brand, we’ve got you covered. Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year.

Gen Z 144

Gen Z Millennials User-Generated Education 144

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies.

Health 93

Health Millennials Transform Retail 93

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). Not necessarily. They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. One-third of millennials regularly listen to podcasts. (

Gen Z 137

Gen Z Advertising Advertisers Millennials 137

Marketing Insider Group

JANUARY 23, 2014

As millennials enter the workforce, they are placing tough expectations on employers. They are looking for brands that will develop their skills and help them reach their potential as business professionals. .” The post Marketing Trend: Has HR Become The Marketer Of The Employer Brand? Strategy'

Market Trends 107

Market Trends Branding Millennials Marketing 107

Content Marketing Institute

OCTOBER 10, 2017

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Celebrity Shares How Brands Can Benefit in the Snapchat Scene. CalSTRS reaches millennials with quirky financial content. soloportfolio Click To Tweet.

Branding 111

Branding Gen Z Education Millennials 111

Marketing Insider Group

JULY 28, 2014

Brands are struggling to connect with their audience using traditional marketing techniques. And yet we continue to expect brands and publishers to engage with us directly. Few brands have been successful with content marketing. And then take the trust you’ve built and try to educate them on what will work.”

Branding 111

Branding Transform Thought Leadership Millennials 111

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. Generation Alpha Education Trends. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. Shorter videos are great for establishing an initial connection where you can introduce your brand or product. Believe it or not, longer videos are also on the rise.

Branding 127

Branding Millennials Video Marketing B2C 127

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 126

Gen Z Millennials Customer Acquisition Advertising 126

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. The Top Shopping Trends of 2022.

Gen Z 131

Gen Z Millennials Retail Price 131

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Sprout Social

OCTOBER 24, 2019

It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers). Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network. A brand is more than a logo or set of colors, and its so much more than a cover photo.

Branding 111

Branding Millennials Education Customer 111

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. in 5 years Source: Wistia That’s because 91% of consumers want to see more online video content from brands. Millennials are 1.9x But how powerful is it really , you ask?

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Law 111

Law Branding User-Generated Millennials 111

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” Which means the industry is primarily made up of Millennial white women. What does it say about the way brands co-opt BIPOC culture? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social.

Millennials 134

Millennials Education Social Media Marketing Management 134

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. And more people began chiming in.

Branding 128

Branding Transform Gen Z Entertainment 128

Hubspot Marketing

DECEMBER 20, 2023

Some of the highlights include: Ken’s Malibu Dreamhouse that was listed on Airbnb Barbie-themed co-branded products with brands like Crocks, XBOX, BEIS, and Homesick Candles An experiential Barbie-themed boat cruise in Boston The Barbie meme generator However, Warner Bros. we're ready to SERVE ??

Millennials 130

Millennials Shoppers Marketing Marketers 130

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 67

Gen Z Branding Retail Education 67

Marketing Insider Group

MARCH 9, 2021

Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. B2C brands can leverage content marketing to build brand awareness, educate customers, and foster trust. B2C brands can leverage content marketing to build brand awareness, educate customers, and foster trust.

B2C 26

B2C Content Marketing Product Millennials 26

Buffer Marketing

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 120

Branding Fashion Millennials Education 120

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 120

Gen Z Millennials Entertainment Marketing 120

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right. So for starters, you need to know how to market to Millennial parents. Making connections with other parents.

Branding 81

Branding Millennials Marketing Marketers 81

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. Advantages of X Wondering how X can benefit your brand?

Gen Z 126

Gen Z Branding Advertisers Advertising 126

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact.

Gen Z 145

Gen Z Education Marketing Marketers 145

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. The short answer is yes.

Branding 128

Branding Fashion Gen Z User-Generated 128

Hubspot Marketing

FEBRUARY 17, 2023

This makes sense, as audio chat rooms let brands directly communicate with audiences and develop closer relationships than seeing a billboard or watching a YouTube video. And, during a time when customers value connections with brands more than ever, audio chat rooms are a valuable tool. Content that represents brand values.

Gen Z 137

Gen Z Education Social Media Marketing User-Generated 137