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5 ways jump start AI adoption

Martech

Dig deeper: Why brands must bridge the knowledge gap in AI adoption The disconnect: A meteor on its way to earth Those closely tracking AI’s progress are like astrophysicists monitoring a meteor. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Brand Marketing. Campus Marketing. Controversial Marketing. Digital Marketing.

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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels.

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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

This shift means that SEOs must adapt by focusing on creating content relevant to their brand and tailored to appear natively on these diverse platforms where people spend their time.” Videos help customers better understand your products or services and increase brand awareness.

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