Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI.

Transform 139

Transform Branding CMO Education 139

Martech

FEBRUARY 28, 2024

Marketers spend much of their budgets on lead generation, but the results are masking a worrying transformation that has taken place over the years. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Branding 140

Branding Transform Marketing Marketers 140

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 100

Gen Z Branding Millennials Entertainment 100

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. Student recruitment.

Education 111

Education Gen Z Millennials Promotion 111

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Marketing Strategy Branding Energy 106

Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth.

Branding 69

Branding Education Place Customer Acquisition 69

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 127

Law Education Digital Marketing SEO 127

Hubspot Marketing

JULY 12, 2024

For example, a brand community can also be a social community, and vice versa. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. OK, now that I got that off my chest, let’s get into the top six.

Branding 87

Branding User-Generated Millennials Education 87

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 124

Branding Fashion Food Communications 124

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Gen Z 108

Gen Z Branding Fashion Food 108

Businesses Grow

AUGUST 22, 2022

Over the years, I have relentlessly laid out the business case for personal branding. I can make an effective business case for personal branding in one picture. However, I know people would actually BUY this piece of content from me because my brand has meaning to them. Today I am going to take this argument a step further.

Branding 145

Branding Food Education Digital Marketing 145

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. A webinar is a virtual seminar.

Content Marketing 89

Content Marketing Branding Marketing Marketers 89

Businesses Grow

AUGUST 21, 2023

The choice is simple because nearly every week, I get a note from somebody telling me this book on personal branding changed their life or business. So I started teaching personal branding classes, and anyone can sign up for this course. Here are five lessons I’ve learned from teaching these personal branding classes: 1.

Branding 98

Branding Education Place Customer 98

Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Search Engine Land

JULY 19, 2024

‘Double down on one channel’ is really bad advice in 2024 Brands are often overwhelmed by the amount of different platforms they should be working on: Instagram, Facebook, YouTube , TikTok and Pinterest, just to name a few. As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Processing.

Management 96

Management Branding User-Generated SEO 96

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 129

Customer Marketing Branding Customer User-Generated 129

Buffer Marketing

JULY 2, 2024

Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences, and Threads is no exception. Since its launch, Threads has quickly gained traction among major brands, offering a fresh way to connect with followers in an increasingly crowded digital landscape.

Branding 90

Branding User-Generated Communications Education 90

Businesses Grow

MAY 15, 2023

I recently had an exchange with a friend who described a person who seemed to be doing everything right with his personal brand but had no progress with monetization. It made me reflect on the pitfalls of personal branding. Under what circumstances will even an excellent personal branding effort fail? There is just no shortcut.

Branding 128

Branding Entertainment Education Product 128

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 126

Branding Fashion Gen Z B2C 126

Buffer Marketing

SEPTEMBER 25, 2024

A few months later, I got a lucky break: I saw friends announce they were part of TikTok’s Creative Learning Fund , and I decided to pitch myself as a disability educator by reaching out to the agency my friends were working with.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 86

Branding Thought Leadership Health Management 86

Digital Marketer

JUNE 13, 2022

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. In this article, you’ll work through how to decide on the soundscapes of your brand. It’s important to consider your brand identity.

Branding 88

Branding Energy Food Shoppers 88

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 98

Branding Gen Z Transform Education 98

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 105

Gen Z Branding Influencer Marketing Fashion 105

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Between the two, there’s an almost endless number of places for branded videos to go wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1. Brands create video content for different reasons. Still others develop webinars for educational or event-related communication.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Hubspot Marketing

JUNE 16, 2021

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. What are the five brand pillars? Perception.

Branding 136

Branding Millennials Communications Education 136

Hubspot Marketing

JULY 10, 2023

When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. How do you create a content creator brand audiences can trust?

Branding 115

Branding Real Estate Education Thought Leadership 115

Rock Content

APRIL 6, 2023

Everyone involved in marketing should know what branding is. But there’s so much more to “branding” than a logo and colors. Your branding story needs to appeal to a wide range of people, including customers, stakeholders, and even your own employees. What is Employee Branding? What is an Example of Employee Branding?

Branding 98

Branding Education Place Communications 98

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Addressing these dangers will require confronting unprecedented technical issues, regulations, education and investment. What would a breach look like?

Branding 124

Branding Real Estate User-Generated Communications 124

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 118

Real Estate Branding Fashion Food 118

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. Advantages of X Wondering how X can benefit your brand?

Gen Z 103

Gen Z Branding Advertisers Advertising 103

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 128

Branding Gen Z User-Generated Shoppers 128

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. And that’s true for all marketers.

Education 91

Education Thought Leadership Non-Profit Transform 91

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 120

Branding Transform Fashion Health 120

Neil Patel

APRIL 5, 2021

From website design and blog-featured images to custom graphics and paid ads, images are a reflection of your brand wherever people see them. Being able to edit photos in Photoshop gives you the power to develop a unique look that you can keep consistent across all the images you use for your brand. Conclusion.

Place 71

Place Fashion Advertisers Advertising 71