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Scoop.it!
OCTOBER 31, 2024
Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.
Martech
JULY 29, 2024
The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI.
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Businesses Grow
DECEMBER 9, 2024
I’ve had the honor of working with some mega brands on their community strategies. There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). But how does a brand get involved in consumer communities?
Sprout Social
APRIL 21, 2025
Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.
Hubspot Marketing
JULY 12, 2024
For example, a brand community can also be a social community, and vice versa. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. OK, now that I got that off my chest, let’s get into the top six.
Sprout Social
OCTOBER 10, 2024
Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.
Hubspot Marketing
DECEMBER 6, 2024
As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.
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