Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. And I think one thing that really stuck out to me, depending on your business and brand, your level of importance on using those technologies can be very different.” Brands need to hold the two side-by-side.

Customer 131

Customer Branding Transform Retail 131

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143

Branding Millennials Fashion Communications 143

Hubspot Marketing

JULY 12, 2024

For example, a brand community can also be a social community, and vice versa. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. OK, now that I got that off my chest, let’s get into the top six.

Branding 108

Branding User-Generated Millennials Education 108

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 95

Communications Branding Shoppers Fashion 95

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Jeff Bullas

JANUARY 3, 2023

For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. Product or brand comparison keywords. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 121

Branding Transform Marketing Marketers 121

Jeff Bullas

FEBRUARY 12, 2023

TLDR: The best Instagram promotion service using the best bots is: Useviral.com Even social media managers are having trouble managing multiple social media accounts to keep each account engaging simultaneously. It will make your brand trustworthy and more likely to attract followers in the future.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Calvyn Lee Blog

NOVEMBER 2, 2022

The Malaysian economy is supported by a significant amount of natural resources, but currently it is expanding in such sectors as services, commerce, medical tourism, and education. Also, most local brands promote their offers with CPC, targeting high and medium user activity groups. Tips on campaign launch.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketing 245

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 132

Customer Marketing Branding Customer User-Generated 132

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Influencer Marketing 129

Influencer Marketing Branding B2C Marketing 129

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Website copy.

Transform 133

Transform Analytics User-Generated Education 133

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Both are text-based social media networks that promote open dialogue. Advantages of X Wondering how X can benefit your brand? X vs. Threads: What’s the difference? What is Threads?

Gen Z 126

Gen Z Branding Advertisers Advertising 126

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 93

Health Millennials Transform Retail 93

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 67

Gen Z Branding Retail Education 67

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. While recognizing the importance of a brand voice, you might be unsure where to start. Fortunately, numerous brand voice examples from other companies can serve as inspiration for crafting your own.

Branding 98

Branding Communications Health Education 98

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 127

Finance Customer loyalty Entertainment Price 127

Martech

OCTOBER 11, 2024

Dig deeper: The 4 types of content buyers want And then comes the distribution… Like a lot of software vendors that have reports, surveys and data to promote, HockeyStack found a partner to help spread the word. The world of sponsored posts and paid promotion on and off social media is murky. That’s not a bad thing.

User-Generated 126

User-Generated Promotion Marketing Marketers 126

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps. Services 1.

Customer 125

Customer Education Customer Acquisition User-Generated 125

Buffer Marketing

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 130

Branding Health PR Transform 130

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

APRIL 13, 2023

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Marketing Mix 142

Marketing Mix Price Finance Promotion 142

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. However, not every creator crafts content to promote a brand or generate income.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Martech

OCTOBER 11, 2023

As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. This includes email newsletters and other promotional emails, video streaming services and social media. Dig deeper: IAB releases new guidelines as retail media networks mature RMN education.

Marketing Plan 128

Marketing Plan Retail Education Advertising 128

Hubspot Marketing

SEPTEMBER 9, 2024

According to research firm Beano Brain , they think YouTube is “the coolest brand.” There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Many of the objects and experiences available for purchase in these games mimic those into real life; they’re often even branded.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Jeff Bullas

JANUARY 17, 2023

In another survey, 70% of consumers say that how well a brand understands their individual needs impacts their loyalty. Check out how Derma Online implemented this strategy with a sticky bar promoting a product that’s relevant to what a visitor already has in their cart. It’s clear that consumers want personalized experiences.

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Hubspot Marketing

NOVEMBER 17, 2022

Think about the brands you purchase from over and over. Building brand loyalty , like creating mission and vision statements, takes time. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do.

Non-Profit 145

Non-Profit Health Food Energy 145

Customers.ai

DECEMBER 4, 2024

Brand Spotlight: Nike Nike nails this approach with their clean, minimalistic signup forms. Brand Spotlight: Canva Canva does an incredible job leveraging their website for email growth. They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear.

CRM 98

CRM Real Estate Non-Profit eCommerce 98

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Influencer Marketing 136

Influencer Marketing Affiliate Marketing Marketing Marketers 136

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. Whether you run a small business or a global brand like Tesla, the four Ps of marketing apply. Promotion: The communication tactics used to drive awareness and sales. Competitors may offer consulting or done-for-you services but lack a public-facing educational component.

Marketing Mix 130

Marketing Mix Price Promotion Education 130