Branding Education Promotion 
Martech
APRIL 29, 2025
” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Why did our email land in the Promotions tab? It’s educational!”
Martech
JANUARY 23, 2025
In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Provide multiple ways to educate your team, such as workshops or adding clear annotations to reports. The post How to promote data literacy in your marketing team appeared first on MarTech.
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Scoop.it!
OCTOBER 31, 2024
Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.
Hootsuite
JANUARY 17, 2025
It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.
Martech
JULY 29, 2024
That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI. However, to achieve these benefits, brands may need to experience more failures in their AI projects. Processing.
Hubspot Marketing
JULY 12, 2024
For example, a brand community can also be a social community, and vice versa. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. OK, now that I got that off my chest, let’s get into the top six.
Hubspot Marketing
DECEMBER 6, 2024
As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.
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