Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. It’s just that simple to begin a video marketing strategy. Now press record.

Video Marketing 78

Video Marketing Marketing Plan Marketing Marketers 78

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? Which are the best video marketing examples to use in your strategy?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Kuno Creative

FEBRUARY 16, 2023

According to CNET, YouTube has close to two billion users logging in and watching videos each month. That’s nearly one of every four people on the planet looking for content to educate and entertain. But producing videos and posting them is just one way to make YouTube a part of your video marketing landscape.

Branding 95

Branding Entertainment Video Marketing Education 95

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. After all, in today’s competitive marketing landscape, it’s easy to get lost in the noise, potentially costing you business and revenue as customers flock to other companies. What Exactly is Brand Voice?

Branding 98

Branding Communications Health Education 98

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Between the two, there’s an almost endless number of places for branded videos to go wrong. Where Marketers Go Wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick?

Branding 112

Branding Millennials Video Marketing B2C 112

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 98

Branding Gen Z Transform Education 98

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Fact: videos on Instagram receive 49% more engagement than static photo posts. Time-lapse videos. Color explosions.

Branding 144

Branding User-Generated Video Marketing Analytics 144

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. For this purpose, use short videos distributed as widely as possible. Cheat Sheet for Top-of-the-Funnel-Video Strategy.

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Hubspot Marketing

MAY 10, 2017

And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again. Is Interactive Video the Next Big Thing? Limited Limitations. 1) Warner Bros | Focus.

Branding 143

Branding Education Video Marketing New Technology 143

Hubspot Marketing

SEPTEMBER 9, 2024

According to research firm Beano Brain , they think YouTube is “the coolest brand.” Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. For example, athletic brand Nike created Nikeland in the game.

Gen Z 128

Gen Z Millennials Entertainment User-Generated 128

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding User-Generated Transform Email Marketing 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding Transform User-Generated Analytics 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Moz

JULY 24, 2019

So it’s no surprise that marketing experts have been encouraging brands to use more video for years now. Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all. The ABCs of video content. A-level video content. Consistency.

Video Marketing 56

Video Marketing Marketing Strategy Marketing Marketers 56

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 116

Video Marketing Marketing Marketers Entertainment 116

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Hubspot Marketing

JANUARY 5, 2021

Aside from length, one thing that set short-form videos apart is the trend culture. So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. Sanders says short-form videos give creators an innovative way to showcase their content. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI.

Digital Marketing 129

Digital Marketing Whitepaper Marketing Marketers 129

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Focus on Branding. High Competition.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Hubspot Marketing

MARCH 28, 2023

The filter has been used in over 30 million videos to date. Beauty brand Dove joined the conversation with a timely campaign featuring original data. Currently, the Dove Self Esteem Project curates educational materials related to body image for parents, teachers, and youth leaders, and champions original research conducted by Edelman.

Education 112

Education Promotion Video Marketing Product 112

Martech

AUGUST 26, 2024

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Digital Marketer

JULY 11, 2023

Determine Your Video Marketing Goals Learning how to create viral short videos for social media isn’t enough for a successful social media video marketing strategy. You also need to determine why you want your videos to go viral. Description: What you want to cover in the video.

Transform 87

Transform Social Media Marketing Video Marketing Analytics 87

Sprout Social

MAY 6, 2021

To learn more about what Instagram Reels are and how your brand can take advantage of this new feature, we’ve put together a comprehensive guide. Long story short, Instagram Reels are Instagram’s attempt at publishing micro-videos on their platform, similar to the ones that have helped propel TikTok to fame. Ready to dig in?

Education 137

Education Place Product Branding 137

Adams & Knight Marketing

JUNE 3, 2020

In total, the agency’s winning video marketing work includes six Silver Awards and four Bronze Awards on behalf of its clients in financial services, healthcare, and travel/leisure. ” It also earned Bronze in Branded Content: Videography/Cinematography for “ RiMaConn Relay.”

Health 100

Health Education Video Marketing Digital Marketing 100

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. That’s a mistake, as you end up limiting how your audience engages with and views your brand. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust.

B2C 59

B2C Content Marketing CRM Marketing 59

Martech

SEPTEMBER 26, 2022

What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. However, these techniques must do more than build an organization’s brand and amplify its message.

Transform 115

Transform B2C Finance Affiliate Marketing 115

OnPassive Marketing

JUNE 19, 2022

YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? Anyone looking to market their business or product online should consider using YouTube video marketing.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Scoop.it!

JANUARY 26, 2023

Keep in mind that quality content plays a vital role in nurturing and retaining customers as well, turning them into lifelong brand advocates down the line. This stage is the one in which you build brand awareness. Customer testimonials are all about building social proof for your brand. Here’s how to do it.

Education 91

Education Communications Promotion User-Generated 91

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. I hardly do.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Calvyn Lee Blog

JANUARY 28, 2023

To help with boosting exposure, the platform launched the contextual advertising program Pulse, giving marketers the opportunity to place ads adjacent to trending, highly-engaging, and relevant content. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

OnPassive Marketing

JULY 5, 2022

A video content strategy is a plan for creating and distributing videos that align with your business goals. The first step is determining what kind of videos you want to make. Do you want to produce product demonstrations, customer testimonials, or educational content? Is it to raise brand awareness?

Promotion 82

Promotion Education Video Marketing Product 82

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Entertainment 140

Entertainment Advertisers Advertising User-Generated 140

AWeber

JULY 6, 2023

But first, let’s define what video email marketing is… What is video email marketing? Video email marketing is simply incorporating videos into your emails. Video marketing is a powerful way to connect with people on a deeper level.

Email Marketing 93

Email Marketing Education Marketing Marketers 93