Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Martech

MARCH 25, 2025

Done correctly, an email newsletter: Keeps your brand top-of-mind. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service. Thats not the case in the United States, where Im based. Builds relationships with subscribers.

Whitepaper 115

Whitepaper Promotion Email Marketing Education 115

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. says John Oxford, Renasant’s director of corporate communications.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. You must differentiate your brand by developing useful and unique content experiences. Brands that deliver “ Youtility ” focus on being useful over amazing and informing over promoting.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers). on social media platforms.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Tiecas

JULY 15, 2024

By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. They can be.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Case Studies: Showcases real-world brand success stories with measurable results.

Thought Leadership 81

Thought Leadership Whitepaper User-Generated Price 81

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Send a follow-up campaign focused on brand storytelling to build trust. Example 1 : Blog readers whove visited multiple posts.

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. Psst: Need help getting started?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Lusha

JULY 21, 2024

They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. Moreover, around 44% of Americans intend to use tax software for filing, indicating a preference for self-filing with digital assistance.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Creating content that reflects your brands values (e.g., Brand content bylined by or featuring industry experts (e.g., blogs, videos, media with first-hand expertise from your brand).

Transform 86

Transform Marketing Marketers Gen Z 86

Sprout Social

APRIL 8, 2021

Use social listening : Social listening does cover competitor research but it also extends out to general industry trends and brand sentiment. When using it in the first stage, the post should be educational in tone with very little to no call to action. White paper, industry report & e-books. Example: Todoist.

Whitepaper 140

Whitepaper Content Marketing Marketing Marketers 140

Marketing Insider Group

JANUARY 20, 2025

While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust. Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. A press kit is an indispensable tool for promoting your personal or corporate brand. Here’s a quick overview of our 20 tips: 1.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Hubspot Marketing

APRIL 15, 2025

You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. Source Why Delphi Is Useful Lets say youre a content creator, consultant, or educator. These werent surreal or off-brand.

Product 96

Product Marketing Marketers Entertainment 96

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. In fact, some e-books and whitepapers are roughly the same lengths. What is a whitepaper, anyway? (We

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketing 130

Marketing Insider Group

SEPTEMBER 28, 2020

With 87% of all shoppers beginning with an online search, it takes more effort for brands to stand out with the right content that engages and converts. They’re researching multiple brands and finding the best content out there—all before making a final purchase. Modern consumers are digital piranhas. Why is Lead Nurturing Important?

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Marketing Insider Group

FEBRUARY 3, 2021

An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field. Since they create content for a broad range of companies, they can adapt to changes in brand voice and SEO best practices at the drop of a hat. Tightly regulated content.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Hubspot Marketing

MAY 6, 2022

When it comes to PR, the goal is to educate existing audiences, such as loyal customers, stakeholders, and social media followers, about topics of interest. Here’s what it looks like in practice: You create a white paper or eBook about a new product, then repurpose this content to create multiple, shorter blog posts. The result?

PR 123

PR Whitepaper Content Marketing eBook 123

Scoop.it!

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. It is an efficient way to meet your audience’s hunger for new content effectively and establish your brand as the go-to resource for your target market, and consequently, increase cash flow for your business.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what? Why this works.

Branding 110

Branding Whitepaper Education Traditional Marketing 110

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions and 53% use video to nurture leads. While creating explainer videos, it’s not only important to focus on building brand awareness but also engage your buyer personas and answer their questions.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Whitepaper 114

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. Why should B2B brands be on Instagram? Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. People use social to connect with brands as well.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Adobe Experience Cloud Blog

MAY 30, 2017

To succeed in this new climate, you must adapt your tactics and shift your brand to become more human and digital native-friendly. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Arel="noopener" target="_blank" hrefs is an excellent example of a brand that does blog content right. Whitepaper.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

DECEMBER 17, 2020

Content drives engagement, delights and assists your audience, and gives people confidence in your brand. You could spend weeks developing the most gorgeous and well-written eBook, but if you gate it behind a form while similar information is available to your audience by another brand for “free,” you may risk losing leads or downloads.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. Downloading an ebook or white paper. If your priority is to build brand awareness, you may be able to blog between one and four times a week, depending on the size of your blog. Brand awareness.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Marketing Insider Group

MAY 3, 2021

The most cardinal sin of content marketing is making it all about your brand. Great content leads with education and offers specific takeaways. Your brand personality will vary and shines through in your brand voice and tone. Showing off a personality also humanizes your brand. Your Content Is All About You.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130