Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 137

Transform Whitepaper User-Generated CMO 137

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. A press kit is an indispensable tool for promoting your personal or corporate brand. Here’s a quick overview of our 20 tips: 1.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. In fact, some e-books and whitepapers are roughly the same lengths. What is a whitepaper, anyway? (We

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketing 130

Sprout Social

APRIL 8, 2021

Use social listening : Social listening does cover competitor research but it also extends out to general industry trends and brand sentiment. When using it in the first stage, the post should be educational in tone with very little to no call to action. White paper, industry report & e-books. Example: Todoist.

Whitepaper 136

Whitepaper Content Marketing Marketing Marketers 136

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. How does this help their brand?

Whitepaper 124

Whitepaper Education Marketing Mix Traditional Marketing 124

Hubspot Marketing

MAY 6, 2022

When it comes to PR, the goal is to educate existing audiences, such as loyal customers, stakeholders, and social media followers, about topics of interest. Here’s what it looks like in practice: You create a white paper or eBook about a new product, then repurpose this content to create multiple, shorter blog posts. The result?

PR 125

PR Whitepaper Content Marketing eBook 125

Marketing Insider Group

SEPTEMBER 28, 2020

With 87% of all shoppers beginning with an online search, it takes more effort for brands to stand out with the right content that engages and converts. They’re researching multiple brands and finding the best content out there—all before making a final purchase. Modern consumers are digital piranhas. Why is Lead Nurturing Important?

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Marketing Insider Group

FEBRUARY 3, 2021

An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field. Since they create content for a broad range of companies, they can adapt to changes in brand voice and SEO best practices at the drop of a hat. Tightly regulated content.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Martech

JULY 26, 2024

Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Transform 133

Transform Whitepaper Thought Leadership Customer Journey 133

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. How does this help their brand?

Whitepaper 119

Whitepaper Education Marketing Mix Traditional Marketing 119

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions and 53% use video to nurture leads. While creating explainer videos, it’s not only important to focus on building brand awareness but also engage your buyer personas and answer their questions.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

MAY 30, 2017

To succeed in this new climate, you must adapt your tactics and shift your brand to become more human and digital native-friendly. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

JUNE 26, 2014

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. As marketers, we’re trying to maintain the delicate balance between creating brand messages with wide appeal, and creating highly targeted journeys for our buyers.

Whitepaper 134

Whitepaper Copywriting Thought Leadership Fashion 134

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Arel="noopener" target="_blank" hrefs is an excellent example of a brand that does blog content right. Whitepaper.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

DECEMBER 17, 2020

Content drives engagement, delights and assists your audience, and gives people confidence in your brand. You could spend weeks developing the most gorgeous and well-written eBook, but if you gate it behind a form while similar information is available to your audience by another brand for “free,” you may risk losing leads or downloads.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what? Why this works.

Branding 106

Branding Whitepaper Education Traditional Marketing 106

Trade Press Services Newsletter

JANUARY 4, 2024

Audiences have come to expect authentic human connection and tailored brand messages. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Cut through the fog with personalization. Go full steam ahead with content creation.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. Why should B2B brands be on Instagram? Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. People use social to connect with brands as well.

Whitepaper 135

Whitepaper B2C User-Generated Marketing 135

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Whitepaper 126

Whitepaper Transform Education Customer 126

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Influencer Marketing 108

Influencer Marketing Branding Whitepaper Thought Leadership 108

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. Downloading an ebook or white paper. If your priority is to build brand awareness, you may be able to blog between one and four times a week, depending on the size of your blog. Brand awareness.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Marketing Insider Group

MAY 3, 2021

The most cardinal sin of content marketing is making it all about your brand. Great content leads with education and offers specific takeaways. Your brand personality will vary and shines through in your brand voice and tone. Showing off a personality also humanizes your brand. Your Content Is All About You.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Hubspot Marketing

APRIL 5, 2023

Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers. Demand generation marketing is about educating your audience with no expectation in return. Damages brand perception among research-stage buyers.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

JANUARY 3, 2023

You must stick to your brand promises and remain reliable throughout the relationship. If you fail to do so or constantly change your brand, you’ll naturally lose trust with existing customers and stall trust-building with prospects. Educational content is helpful content. If you consistently deliver, trust will follow.

Customer 144

Customer Whitepaper eBook Education 144

Martech

FEBRUARY 12, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. How does this help their brand?

Whitepaper 105

Whitepaper Education Marketing Mix Traditional Marketing 105

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

DECEMBER 14, 2020

In 2020 and beyond, the values of your brand are more critical to success than ever before. Over 70% of consumers prefer to buy from brands that align with their own values. Your brand’s mission should go beyond making sales and generating profits and get to the root of the wider impact you want to have on the world.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Self-guided learning via audio and visual educational content. Giving control and context also means we summarize and deliver upfront what our audience can expect when they invest their time in our content and brand.

Whitepaper 122

Whitepaper Education Content Marketing Marketing Strategy 122

Marketing Insider Group

APRIL 18, 2023

We especially love this example of ClimateTech content marketing because it uses one of the oldest tricks in the book – brand storytelling to engage and connect with an audience. Bowery’s initiative calls for effectively educating and engaging their target audience through content.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start? Source: ON24.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 95

Place Whitepaper Finance eBook 95