Neil Patel

DECEMBER 6, 2020

This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. Every step.

Email Marketing 145

Email Marketing eCommerce Marketing Marketers 145

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 110

CRM Marketing Marketers Customer loyalty 110

Martech

OCTOBER 28, 2024

If you’re struggling with the balance of text versus image-based B2B emails, let’s arm you with some talking points. If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. Check out their curated list of B2B email designs.

Marketing Automation Platform 129

Marketing Automation Platform Place Branding Customer 129

Adobe Experience Cloud Blog

OCTOBER 30, 2017

There is a way to increase the likelihood that content created for leads will be consumed: email marketing. By adding modern email marketing strategies to existing lead nurturing efforts, you can deliver relevant content and personalized communications directly to leads on a channel they monitor actively.

Email Marketing 134

Email Marketing Marketing Marketers Thought Leadership 134

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 108

Management CMO Marketing Automation Platform Marketing 108

Adobe Experience Cloud Blog

OCTOBER 23, 2018

Email marketers ? Despite having increasingly complex data on their subscribers, many marketers continue to treat all their subscribers the same. Well, that’s exactly what many email marketers do. Email Deliverability Basics. Build a Responsive Email Marketing Program. Not so much.

Email Marketing 134

Email Marketing Thought Leadership Marketing Automation Platform Marketing 134

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Adobe Experience Cloud Blog

JANUARY 4, 2017

said no email marketer ever (unless it was sarcastic). What is an ALT Tag in Email Marketing? When you add a background color, you can keep the look, feel, and branding of your email even when your images don’t display. Pick a color that provides a nice contrast on your background color and stays on brand.

Email Marketing 110

Email Marketing Thought Leadership Marketing Automation Platform Marketing 110

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 105

Email Marketing Marketing Marketers Copywriting 105

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hubspot Marketing

APRIL 18, 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. And, in 2019, email marketing is just as essential as it's ever been.

Email Marketing 111

Email Marketing CRM Marketing Marketers 111

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Use a warm, human tone of voice, which ideally should reflect your brand voice.

Email Marketing 119

Email Marketing Customer Journey Marketing Marketers 119

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. All brands have a wealth of data.

Email Marketing 110

Email Marketing Real Estate Shipping B2C 110

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Platform 130

Marketing Automation Platform CRM User-Generated Analytics 130

Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.

Branding 134

Branding Thought Leadership Shoppers Shipping 134

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 140

Branding Customer Journey Fashion Marketing Automation Platform 140

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Martech

FEBRUARY 10, 2025

Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply. Should recipients have some familiarity with your brand? Should this tool connect to your CRM?

Thought Leadership 80

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 80

Lusha

JULY 21, 2024

” Why MQLs Matter: The Key to Efficient Sales & Marketing MQLs are crucial because they represent a more qualified segment of your leads. They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

DECEMBER 28, 2020

It’s where customer and prospect data live and where you track their behaviors and interactions with your brand. They assist with improving personalization, executing email marketing, social media publishing, and more. They automate tasks that don’t need human intervention. That’s not sustainable for busy brands.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Adobe Experience Cloud Blog

JUNE 4, 2014

The more relevant you are to subscriber, the more likely he or she is to open and actually read (and maybe even click on)—your emails. Personalization is becoming easier to achieve, as marketing automation platforms are now offering functionality to create better, more relevant email experiences with subscriber data.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Branding 134

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Martech

MAY 24, 2024

Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. When done well, the goal is for the brand to be top of mind when the prospect enters the buying cycle. You might receive an email a day later reminding you of the items in your cart.

B2C 111

B2C Automobile Marketing Automation Platform Retail 111

Martech

JULY 28, 2023

Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Still, the explosion in U.S.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Martech

DECEMBER 9, 2021

Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers disengage.

Customer 138

Customer Shoppers Marketing Automation Platform Email Marketing 138

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

DECEMBER 13, 2023

Dig deeper: The email marketer’s guide to effective marketing automation Before you dive too quickly into lead generation and marketing automation, however, you first need to develop a deep understanding of your prospects, your customers and your sales process. The length of the sales cycle.

Marketing Automation Platform 125

Marketing Automation Platform Key Performance Indicator B2C Marketing 125

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Digital marketing closes much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While it’s not the easiest marketing measurement to calculate , the finished product is hugely valuable to measuring success. Account-Based Marketing Closes Bigger B2B Accounts.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Legend has it that this is based on a true story… One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign. This would be the perfect Halloween. Bring it to life!!”.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Martech

SEPTEMBER 22, 2021

Similarly, the NFT could very well become a part, however big or small, of nearly every marketer’s arsenal. If consumers collect and trade NFTs, and show them off as part of their digital personalities, brands might consider this almost like another social media platform. BIMI: the new standard for email marketing?

Finance 125

Finance Marketing Automation Platform CRM Email Marketing 125

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. To adapt to this changing market, here are three actions marketers can take to maximize the potential for growth: 1. Get Timely Data.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2016

Fortunately, there are technologies like marketing automation platforms that support integrated, multi-channel campaigns (both online and offline) that are automated and trigger-based. Sending personalized emails at scale so that the recipients feel a more individualized connection to your brand.

Thought Leadership 104

Thought Leadership Marketing Automation Platform Communications Email Marketing 104

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Determine the goals of the program.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. Deliverability (people who aren’t expecting your emails are far more likely to mark you as spam, but these people are great fits for advertising).

Direct Mail 117

Direct Mail CRM Marketing Automation Platform Advertising 117

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. Over 1200 brands rely on Insider to personalize their customers’ experiences and increase conversions, revenue, LTV, and AOV.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52