Scoop.it!

NOVEMBER 29, 2022

Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Here’s a guide on how to develop an effective SaaS content marketing plan. The first step in creating your Saas content marketing plan is identifying customer pain points.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Martech

AUGUST 17, 2021

Agile marketing was around long before the pandemic. But the sudden economic and cultural shifts, reversals and shutdowns throughout 2020 forced many marketers to remake everything from their marketing plans for the year to the mechanics of getting emails out the door. Download the Email Marketing Periodic Table.

Email Marketing 145

Email Marketing Marketing Marketers Health 145

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.

Transform 114

Transform Outbound Marketing Entertainment Inbound Marketing 114

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 109

Marketing Plan Event Marketing Marketing Marketers 109

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan?

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 103

Email Marketing Marketing Strategy Marketing Marketers 103

Vertical Response

AUGUST 25, 2024

A multi-channel marketing approach, including social media, email, and SMS, significantly improves engagement and conversion rates. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? On Giphy, brands can create channels for their gifs, much like YouTube. Keep Up With Gif Trends.

Promotion 133

Promotion Branding Entertainment Millennials 133

AWeber

JUNE 17, 2024

And that’s what I am talking about—a plan to guide you on what you need to do, when, and why. With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal.

Email Marketing 98

Email Marketing Marketing Strategy Marketing Marketers 98

Litmus

MARCH 28, 2019

Email marketing is becoming more and more data-driven. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy. Empathy matters in email marketing. Plan ahead. Tweet this ?.

Email Marketing 101

Email Marketing Logistics Marketing Marketers 101

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. So I spent that time on my own planning. Business email address Subscribe Processing.

Email Marketing 114

Email Marketing Marketing Marketers Retail 114

Marketing Insider Group

JULY 29, 2024

Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Martech

AUGUST 22, 2023

What’s our brand statement or value proposition? A pilot would never fly a place without checking the course and filing a flight plan. We email marketers need to get back to that strategy-first approach. “Let’s get the brand on Threads!” Business email address Subscribe Processing.

Marketing Plan 98

Marketing Plan Transform Marketing Marketers 98

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. Creating accessible emails is simpler than it looks.

Email Marketing 98

Email Marketing User-Generated Communications Marketing 98

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Below, we'll dig into a few specific marketing themes. Email Opens Hold Steady Despite More Sends.

Branding 133

Branding Manufacturing Health Retail 133

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Source The goal is to get exposure to a new, relevant audience and introduce your brand to them.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

JANUARY 16, 2025

With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. Email marketing. Landing pages. Product pages.

Analytics 117

Analytics SEO Price User-Generated 117

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. If your brand isn’t showing up in those conversations, you risk being left behind by your competitors. People want to see real faces behind brands.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It is so much bigger.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? Types of m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing Marketing 90

OnPassive Marketing

SEPTEMBER 22, 2022

Email marketing is essential to any marketing plan. But with so many email marketing tools on the market today, how do you know which one is the best for your business? Learn about the different kinds of email marketing tools and which ones are ideal for various purposes.

Email Marketing 73

Email Marketing Marketing Marketers Promotion 73

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. 05:44] One word: Branding!

CMO 87

CMO Customer Journey Transform User-Generated 87

Rock Content

MAY 22, 2020

Email marketing is one of the most important strategies of a Digital Marketing plan. According to a survey made by MarketingSherpa , more than 70% of consumers prefer to communicate through this channel with companies and brands. How to increase your email marketing CTR? Want to know more?

Email Marketing 75

Email Marketing Marketing Strategy User-Generated Marketing 75

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Rock Content

NOVEMBER 27, 2020

On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Those applications are the most modern and powerful alternatives on the market. This way, you will be able to achieve the best results with your Digital Marketing plan. Toggl Plan.

Marketing Plan 59

Marketing Plan Marketing Marketers Price 59

Rock Content

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. Can you use some tips to help you build your plan? The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. It is a channel used by 3.9

Email Marketing 72

Email Marketing Food CMO Marketing 72

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Welcome Software

MAY 2, 2025

The problem with digital overload in marketing Let’s face it: your martech stack is probably taller than your morning coffee order. Between email marketing platforms, CRMs, SEO tools, paid ad dashboards, social schedulers, chatbots, analytics engines, and AI-this-or-that. Let’s unpack how this works. Keep refining.

Marketing 52

Marketing Marketers Analytics Communications 52

Martech

JANUARY 18, 2022

I even suggested dusting off your 2020 marketing plan and updating it. One thing that has stayed the same — it’s January, and marketers are looking at 2022 and evaluating what they can do given the continued business uncertainties. . Examine how your email programs are performing now and find ways to fix them quickly.

Marketing 141

Marketing Marketers Marketing Plan Email Marketing 141

Martech

MAY 13, 2025

My inbox immediately filled with emails from brands explaining how they were reacting to this unexpected shift. The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. The reassurance emails are back, too.

Customer loyalty 81

Customer loyalty Customer Price Retail 81

Buffer Marketing

FEBRUARY 12, 2025

For instance, if you want to generate leads using your social media marketing strategy, maybe you assess the impact by calculating how many website visitors came via your unique link or how many potential leads filled “social media” as their source of brand knowledge. Keep shifting with them as your company moves forward.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. EMAIL MARKETING. BRAND PHILANTHROPY. Leave behind: Relying Exclusively on Demographic Segmentation.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174