Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 121

Email Marketing Inbound Marketing Shoppers Marketing 121

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

OnPassive Marketing

SEPTEMBER 13, 2022

This article discusses how marketers can keep up with these changes and use the seven outbound marketing channels on the rise for 2022. Outbound marketing is a great way to connect with customers and build relationships. Outbound marketing channels. Email Marketing. Content Marketing.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Customers.ai

DECEMBER 17, 2024

The truth is, as marketers, weve made things too complicated. According to Aaron Orendorff at DTC Next , most brands are tripping over their own complexity. In fact, according to recent stats, email campaigns with just 1-3 messages get over 90% higher engagement rates than overly complex series. Time-sensitive discounts (e.g.,

Outbound Marketing 80

Outbound Marketing Law Shipping User-Generated 80

Customers.ai

JANUARY 7, 2025

But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Email capture isnt just about tossing up a Sign up for updates box and hoping for the best. Get names, emails, phone numbers & more. SaaS companies?

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Customers.ai

DECEMBER 18, 2024

Lets break down why plain text emails are winning and how you can use this seemingly outdated strategy to dominate the inbox. Why Plain Text Emails Are the Next It Thing If youre an email marketer, youve without a doubt spent hours perfecting beautifully designed emails. Lets See More of Those Plain Text Emails!

eCommerce 66

eCommerce Email Marketing Outbound Marketing Communications 66

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. But heres where most brands get it wrong — they lean too hard on one side.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Marketing Insider Group

MAY 8, 2023

Here’s a short video explaining inbound marketing 101. Video Source: Yum Yum Videos Inbound Marketing vs. Outbound Marketing On average, inbound leads cost 61% less than outbound leads. First, let’s break down the difference between inbound and outbound marketing. Why, you ask?

Inbound Marketing 118

Inbound Marketing Outbound Marketing Whitepaper eBook 118

Duct Tape Marketing

FEBRUARY 5, 2025

Multi-Touchpoint Outreach Works Best Combining email marketing , direct marketing , LinkedIn engagement, and even phone calls creates an omnichannel approach that builds trust faster.

Outbound Marketing 42

Outbound Marketing Direct Marketing Digital Marketing Email Marketing 42

Sprout Social

FEBRUARY 10, 2020

Or waking up to an inbox full of salesy emails from brands they never subscribed to. These mass marketing techniques are no longer as effective. And this is exactly why brands are embracing inbound marketing. Inbound marketing vs. outbound marketing. So when it’s time to buy, they come to you.

Inbound Marketing 145

Inbound Marketing Outbound Marketing Marketing Marketers 145

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. This blending of online and offline experiences means brands need to create seamless connections across platforms.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Customers.ai

FEBRUARY 18, 2025

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. This isnt just email marketing. This is email marketing built for the way people actually shop today. Some were made for traditional email lists. Not with us.

Outbound Marketing 59

Outbound Marketing Price CRM Email Marketing 59

Lusha

NOVEMBER 11, 2024

Prospects still need to connect with your brand. How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Buying Intent : Leads are usually closer to buying.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Customers.ai

DECEMBER 18, 2024

Send a follow-up campaign focused on brand storytelling to build trust. Example: Use a cart abandonment email with Your items are still waitingcomplete your checkout in one click! Brand Example : Allbirds uses cart abandonment recovery emails to target high-intent visitors. your blog or About page).

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. MoEngage excels at omnichannel segmentation, letting you create audience groups across email, SMS, push notifications, and more. It’s perfect for ecommerce brands with a multi-channel approach. Who is it perfect for?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Customers.ai

NOVEMBER 22, 2023

Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns.

Outbound Marketing 95

Outbound Marketing Email Marketing Promotion Communications 95

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Neil Patel

AUGUST 16, 2021

When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on. Yes, you can sell, but there is a smart way to do it, especially when you’re mindful of your brand and reputation.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Sprout Social

JUNE 3, 2021

Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack. Check out the categories below to get started: Social media marketing tools. Email marketing tools. Social media marketing tools.

Digital Marketing 145

Digital Marketing Marketing Marketers Analytics 145

Backlinko

JANUARY 31, 2025

Follow these steps to collect testimonials: Text or email clients a short feedback form Ask them to share specific results (metrics help) Keep it simple: “What was your biggest win from working with us?” If clients are willing to have their face and brand associated with your business, thats a ringing endorsement.

SEO 72

SEO Price Outbound Marketing CRM 72

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. These might be brands in your industry or businesses targeting the same audience. Budget Like a Boss: Plan Every Dollar A killer marketing campaign is only as good as its budget.

PR 76

PR Gen Z User-Generated Analytics 76

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Mid Stage: Begin to concentrate more exclusively on your brand, and evangelize your value propositions with basic company introductions, product demo overviews and short customer testimonials. There was never a happier marriage in outbound marketing than that between online advertising and rich media.

Promotion 126

Promotion Outbound Marketing Thought Leadership Marketing 126

Marketing Insider Group

MARCH 9, 2021

Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C brands can leverage content marketing to build brand awareness, educate customers, and foster trust.

B2C 26

B2C Content Marketing Product Millennials 26

Marketing Insider Group

APRIL 20, 2020

Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. An email newsletter works equally well for B2C companies as well as B2B businesses.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. But marketers are eager to “hack” the process. Image Credit: Rand Fishkin. You get the idea.

Telemarketing 107

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 107

Customers.ai

NOVEMBER 25, 2024

Test Integrations Like Your Business Depends on It (Because It Does) If your visitor tracking tool doesn’t play well with your CRM, email marketing, or other essential systems, you’re leaving money on the table. It’s ideal for B2B and ecommerce brands looking to connect with high-value prospects.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Hubspot Marketing

NOVEMBER 30, 2022

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Rock Content

APRIL 28, 2023

HubSpot defines marketing as: “Any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. [It] We believe marketing is much more. Will you use email marketing? These activities fall under promotion and form part of any marketing strategy. Will you blog?

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Forget blasting cold emails that end up in the spam folder. It’s how folks perceive your emails. Meeting the 0.3% The magic of this strategy?

Email Marketing 109

Email Marketing Health Outbound Marketing Communications 109

Adobe Experience Cloud Blog

APRIL 23, 2012

The good news for B2B marketers in a downturn is that inbound marketing costs far less than traditional outbound marketing , so it pays to make sure your content is optimized to be found by search engines and shared via social media. Don’t dismiss more traditional distribution methods, though.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Your social media team will create and execute social media marketing efforts. Here's how: Talent. That could be a book!).

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Each of these goals would require a different KPI to measure.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. This approach has become increasingly crucial in our interconnected world.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Customers.ai

FEBRUARY 6, 2024

To help you better understand how to capture that top of the funnel traffic, we are going to dive deep into what top of the funnel marketing entails, breaking down its essential components, effective channels, and looking at the tools that can supercharge your efforts to reach a wider audience. What is top-of-funnel marketing?

Marketing 100

Marketing Marketers Entertainment User-Generated 100

Rock Content

JUNE 12, 2023

They may accomplish this using a number of different channels, including landing pages, email messages, and blogs. However, not all inbound marketing channels are equal. An approach that works well for one brand or industry may not hit the right notes for another, so it’s imperative that you choose the best options.

Inbound Marketing 80

Inbound Marketing Outbound Marketing Marketing Marketers 80