Hubspot Marketing

NOVEMBER 4, 2024

Brand Perception HubSpot released a free tool in 2024 called AI Search Grader. You tell it a little bit about your brand; it tells you how your brand is perceived by AI search engines. I’ve used it for a few brands I’m familiar with, and I found its recommendations and analysis to be pretty spot-on.

Analytics 126

Analytics Customer Journey CMO Marketing 126

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

Personalized Marketing 95

Personalized Marketing Marketing Marketers Traditional Marketing 95

Martech

AUGUST 12, 2024

This allows for more personalized marketing efforts. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customer 118

Customer B2C CMO Customer Journey 118

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. This increases brand visibility and fosters a sense of community and holiday spirit among your audience.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Rock Content

SEPTEMBER 23, 2020

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. We’ll talk about this, covering the topics: What is personalized marketing?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketing 72

Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience with personalized marketing experiences.

Email Marketing 103

Email Marketing Customer loyalty Marketing Marketers 103

Buffer Marketing

JANUARY 7, 2025

Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 119

Price Thought Leadership Transform User-Generated 119

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Vertical Response

MARCH 21, 2022

Email marketing helps a business reclaim lost time, boost ROI, and improve customer service. There is a learning curve associated with creating effective email campaigns. It’s time to construct the perfect email marketing campaign strategy. The Benefits of Email Marketing. Don’t worry.

Email Marketing 80

Email Marketing Marketing Marketers Analytics 80

Marketing Insider Group

JULY 29, 2024

We’ll dive into a few personalization examples in the next section. Personalize marketing content based on donor characteristics. Once you’ve developed your donor segments, reach out to each group with personalized content that appeals to them based on their distinctive characteristics.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Martech

MARCH 20, 2025

Piper engages with Marketo leads through a brands website and email, converting them into opportunities. Persado launched Dynamic Email, an AI-powered tool for automating campaign setup, content creation and email personalization.

Retail 93

Retail User-Generated Advertising Advertisers 93

Rock Content

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. But just like it’s edible namesake, email spam conjures images of bland, prepackaged, low-effort food.

Email Marketing 72

Email Marketing Food CMO Marketing 72

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. MoEngage excels at omnichannel segmentation, letting you create audience groups across email, SMS, push notifications, and more. It’s perfect for ecommerce brands with a multi-channel approach. Who is it perfect for?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

Marketing 133

Marketing Marketers Customer Journey Email Marketing 133

Hubspot Marketing

NOVEMBER 6, 2024

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience. Solicit brand partnerships.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. But email clients are now listening to the masses and coming out with updates and upgrades to break away from the shackles of the table layout. Source: Really Good Emails ).

Thought Leadership 134

Thought Leadership Email Marketing Marketing Marketers 134

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

FEBRUARY 10, 2025

Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply. Should you use personalization in the selling journey? Should recipients have some familiarity with your brand?

Thought Leadership 84

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 84

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Limited marketing stacks.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Hubspot Marketing

JUNE 2, 2022

The market out there is simply too big and important to be ignored. of them use the internet to research products and brands. Digital marketing is how you get your product out there and should be part of every small business’s strategy for growth. People rarely go from being unaware of your brand to become customers.

Digital Marketing 143

Digital Marketing Traditional Marketing Marketing Marketers 143

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Popular items. Similar content.

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

Transform 124

Transform Analytics Customer Email Marketing 124

Adobe Experience Cloud Blog

APRIL 3, 2014

Some solutions (like Marketo – wink, wink) can even track how anonymous visitors are interacting with your website and mobile devices and serve up personalized marketing content in real-time. Unlike some brands, Pinkberry took advantage of their wealth of data. Email Marketing' The Other Half of the Battle.

Thought Leadership 134

Thought Leadership Education Email Marketing Product 134

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Email marketing is a powerful tool for nurturing leads.

Whitepaper 107

Whitepaper Email Marketing Customer Journey Education 107

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 102

Transform CRM Email Marketing Retail 102

Hubspot Marketing

APRIL 5, 2023

Creates a hostile environment between sales & marketing. Where the classic conflict of “marketing is sending us garbage leads” and “ sales can’t close deals ” results in tremendous inefficiency. Damages brand perception among research-stage buyers. Gating content generates top of the funnel leads.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. Brands need to prioritize connecting with key decision-makers in the accounts they target. ”We

Advertising 120

Advertising Advertisers Email Marketing Personalized Marketing 120

Martech

APRIL 11, 2025

Think instantly creating personalized marketing materials or multi-market campaign variations from a single data source. Email: Business email address Sign me up! Magic Charts The Magic Charts feature uses AI to convert raw numbers into dynamic and on-brand visuals. Processing.

Transform 69

Transform User-Generated Analytics Communications 69

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . Check them out here.

CRM 103

CRM Email Marketing Finance Education 103

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation? Why use marketing automation?

CRM 135

CRM Marketing Marketers Customer Journey 135

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Why we care.

Customer 125

Customer Transform Customer loyalty User-Generated 125

Marketing Insider Group

MAY 25, 2021

This type of data can tell you what content, brands, keywords, or topics are popular among audiences like yours. How to Use Buyer Intent Data to Fuel Your Content Marketing Strategies. In the long run, you want your current, return, and long-term customers to become loyal brand evangelists. Stage 1: Awareness.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. Don’t stop at “exercise” for your yoga mat brand. Create Better Content, Faster.

Marketing 136

Marketing Marketers User-Generated SEO 136

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Not quite.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. Incorporating key insights into your content marketing plan can make your strategy more influential.

Content Marketing 145

Content Marketing Customer Marketing Marketers 145