Martech

SEPTEMBER 19, 2024

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. AI-generated designs often struggle with adhering to brand guidelines and understanding subtle aesthetic principles. The energy from live audiences is more eager and intense than ever. It doesn’t create.

PR 131

PR Law Energy Thought Leadership 131

Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

Branding 82

Branding Transform Finance User-Generated 82

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. The marketing lesson here: Don’t discard your brand’s history in the rush to modernize.

Transform 111

Transform Energy PR Customer loyalty 111

Duct Tape Marketing

FEBRUARY 19, 2025

Jane specializes in helping female entrepreneurs develop authentic, compelling brand identities through the power of goddess archetypes. Jane specializes in helping female entrepreneurs develop authentic, compelling brand identities through the power of goddess archetypes.

Branding 67

Branding Energy Customer Product 67

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

Branding 82

Branding Communications Thought Leadership PR 82

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 137

Customer Global Marketing Customer Journey Energy 137

Martech

FEBRUARY 26, 2025

Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable.

Whitepaper 110

Whitepaper Thought Leadership B2C Energy 110

Hubspot Marketing

DECEMBER 10, 2024

I dont get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. We love creating a textured atmosphere where our community can interact and touch our brand because it was built just for them. Many people are surprised to learn that I am an introvert.

Transform 117

Transform Logistics Energy Communications 117

Martech

AUGUST 2, 2024

Learning from how nature accommodates change In his book, “ The Clock of the Long Now: Time and Responsibility ,” Stewart Brand, an American writer, editor and entrepreneur, explains how nature’s ecosystems absorb the shock of change by varying speeds of adaptation. Initiatives for these longer layers include: Brand strategy.

Transform 110

Transform Marketing Plan Fashion Health 110

The Marketing Operations Leader

MARCH 25, 2025

You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Includes quarterly planning cadences, performance reviews, legal and brand approvals, and now partnerships for technology and AI adoption. ” energy. No recurring meetings, no “Will you be my mentor?”

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Twitter is great for real-time updates and industry news, while Facebook can be useful for building awareness of your brand and speaking with a broader audience.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). Prime, Logan Paul’s energy drink, is primed to exceed $1.2B They’re already the winning formula for CPG brand marketing. Loyalty for legacy brands is waning , and there’s space for influencers to get in.

Food 134

Food Branding Energy Manufacturing 134

Businesses Grow

JANUARY 28, 2025

Land use and energy consumption A week before the DeepSeek revelation, Meta announced a $60 billion data center in Louisiana that would be nearly as big as Manhattan. When I read that, I wondered if that much energy and land use would be the best decision for our planet. Less energy consumption. Smaller footprints.

Energy 106

Energy Price Education Place 106

Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators. Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Martech

JULY 25, 2024

Running a virtual version of the Olympic venues to track energy use. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes.

B2C 108

B2C Energy User-Generated Retail 108

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. And brands who know how to tap into that in an authentic way not in a transactional way are going to win.

Transform 106

Transform Marketers Marketing CMO 106

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Think of your personal brand as a business.

Branding 59

Branding Thought Leadership Energy Entertainment 59

Buffer Marketing

DECEMBER 6, 2024

That way, you can enjoy your time off and come back in the new year with maximum energy. Simply put, it’s partnering with creators to promote your brand to their audience. Decide if your focus is brand awareness, engagement, sales, or something else. Niche audiences: You gain access to highly engaged, targeted followers.

Influencer Marketing 99

Influencer Marketing Energy Price Promotion 99

Hubspot Marketing

DECEMBER 20, 2024

While in some cases, there is a direct relationship between how much time and energy is put into a project, in other cases there is not. Thats why we love to hear or read about the hard work that powers our favorite brands. Nancy Harhut describes this bias neatly in her book Using Behavioural Science in Marketing.

Manufacturing 105

Manufacturing Energy CRM Marketers 105

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 130

Branding Fashion Gen Z Entertainment 130

Hubspot Marketing

NOVEMBER 28, 2023

Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter.

Branding 117

Branding Energy Shipping Communications 117

Martech

DECEMBER 30, 2024

Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality. Customers arent just using keywords to find products and brands, theyre searching more conversationally. The number one use case I see is finally delivering on the promise of personalization, Dhillon said.

Transform 105

Transform CMO Retail CRM 105

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertising 112

Advertising Advertisers Non-Profit Real Estate 112

Hubspot Marketing

FEBRUARY 4, 2025

That would be your profile picture and brand name.) AI is a handy brainstorming and drafting tool, no doubt, but it needs editing to truly capture your brand and a human tone. In fact, one experiment found that photos of people helped increase a brands conversions by more than 95% over other alternatives. More on that here.

Real Estate 111

Real Estate Logistics Energy Retail 111

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 113

Food Energy Health Place 113

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. Do you have a large social media marketing team?

Analytics 99

Analytics Social Media Marketing Marketers Marketing 99

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 137

Branding Food Finance Fashion 137

Martech

DECEMBER 19, 2024

Orange and yellow grab attention with their energy, making them ideal for playful or upbeat messages. These approaches strengthen the relationship between your brand and your audience. Someone new to your brand needs a different prompt than a returning customer ready to make a purchase. Claim your exclusive offer.

Customer Journey 118

Customer Journey Energy Communications Branding 118

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Customer 143

Customer Branding Shoppers Customer loyalty 143

Trade Press Services Newsletter

MARCH 7, 2024

Writing a book takes a monumental investment of time, energy, and resources. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Have you ever dreamt about writing and publishing a book? For many, the dream of finishing a manuscript and publishing it can seem out of reach.

Whitepaper 238

Whitepaper Transform Thought Leadership Energy 238

Buffer Marketing

JANUARY 23, 2025

Instagram’s Collab feature allows creators to co-post content with brands or other users. LinkedIn may not have TikTok-style monetization options (like Creator Funds or in-app shopping), but it can lead to lucrative opportunities such as speaking gigs, consulting projects, or collaborations with professional brands.

Thought Leadership 110

Thought Leadership Fashion Energy Food 110

Hubspot Marketing

DECEMBER 12, 2022

After all, no one wants to dedicate their time, energy, or budget into something with little return. Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. Increase brand awareness. Improve brand image.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Buffer Marketing

AUGUST 6, 2024

Choose topics that show off your expertise and support the needs of your customers Like any type of marketing or branding, thought leadership is most effective when it feels thoughtful and cohesive. This can help tease out the personal experiences that relate to your professional brand. What problems were you trying to solve?

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. Essentially, it humanizes your brand. My brand's story is unlike any other, and the same goes for yours.

Fashion 106

Fashion Energy Price Product 106

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Focus your energy on two things: making it super easy for customers to leave reviews and delivering service that’s worth talking about. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business.

User-Generated 113

User-Generated Energy SEO Place 113

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Branding 139

Branding Energy Customer Product 139

Hubspot Marketing

NOVEMBER 12, 2024

Once you’ve decided the problem you’re looking to solve, spend a considerable amount of energy on where you can find the audience to answer your questions. This answer can help to convert a lukewarm attendee into a brand enthusiast. Immerse yourself in your audiences’ work and dive deep into their interests, preferences, and behaviors.

Energy 111

Energy Food Communications Place 111