Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Branding 141

Branding Energy Customer Product 141

Hubspot Marketing

DECEMBER 12, 2022

After all, no one wants to dedicate their time, energy, or budget into something with little return. Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. Increase brand awareness. Improve brand image.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 132

Gen Z Branding Transform Millennials 132

Buffer Marketing

JUNE 14, 2023

At its core, that’s what personal branding is – the cumulative efforts to communicate an individual’s work. In this article, we’ll walk you through a step-by-step framework for building your personal brand. What is a personal brand? What did make them different was how they communicated their work.

Branding 29

Branding Finance Energy Communications 29

illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.

Digital Marketing 106

Digital Marketing Advertising Advertisers Energy 106

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 145

Branding Transform Customer Acquisition Customer 145

Hubspot Marketing

AUGUST 8, 2022

Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. All this to say, if you're looking to engage with your audience, build a community, and nurture brand loyalty with video, Instagram deserves a chance on your marketing roster. Instagram Video. Back to You.

Video Marketing 135

Video Marketing Branding User-Generated Millennials 135

Marketing Insider Group

OCTOBER 16, 2023

It leads to a chaotic and complicated number of notifications that employees and customers must wade through as they attempt to interact with a brand. Brands use everything from phone calls and text messages to emails and social media to communicate with customers. The brand’s goal goes beyond tracking data.

Branding 122

Branding Communications Energy User-Generated 122

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Take a break from the latest fads and drive long-term success by defining your brand’s original voice. What is your unique value proposition ? How are you better than your competitors?

Transform 245

Transform Marketers Marketing Energy 245

Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 107

Branding Copywriting Energy Place 107

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Customer 122

Customer Branding Shoppers Customer loyalty 122

Rock Content

DECEMBER 27, 2023

Well, those spirituous pieces are part of our one and only zero-budget-in-house-made Brand Campaign. It worked fine, but something was missing… We wanted to convey energy, music, and celebration. The post The Design Process Behind Our Zero-Budget B2B Brand Campaign appeared first on Rock Content. We had our concept image.

Branding 98

Branding Energy Promotion Customer 98

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are particularly interested in content focused on US foreign policy as well as Middle Eastern and South Asian politics.

Finance 360

Finance Copywriting Health User-Generated 360

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Management 118

Management Branding User-Generated Energy 118

Buffer Marketing

SEPTEMBER 7, 2022

The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works of expanding their product line. “[These ingredients] have been in our generational kitchens and families for 1,000s of years,” Sajani said.

Branding 27

Branding Health Energy Education 27

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 129

Branding Marketers Marketing Communications 129

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell? “So for me, the reason my personal brand grew is because I realized I was filling in a gap.

Branding 142

Branding User-Generated Energy Place 142

Martech

SEPTEMBER 19, 2024

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. AI-generated designs often struggle with adhering to brand guidelines and understanding subtle aesthetic principles. The energy from live audiences is more eager and intense than ever. It doesn’t create.

PR 137

PR Law Energy Thought Leadership 137

Martech

APRIL 16, 2024

Example: For a sustainable energy company, a blog post titled “How to Reduce Your Home’s Energy Use” can provide practical tips and introduce the concept of sustainable energy solutions without a hard sell. Create comprehensive blog posts that answer these questions in an informative, accessible manner.

Customer Journey 132

Customer Journey Customer Energy Transform 132

Hubspot Marketing

MAY 21, 2024

Like that company, a lot of brands have unnecessary friction in the customer experiences they deliver. That friction negatively impacts those brands’ conversions. Why Brands Struggle to Improve Their Conversion Rates Brands don’t talk to enough different types of people. I’ve seen this happen in user testing quite a bit.

Branding 105

Branding Food Energy Health 105

Hubspot Marketing

MAY 27, 2024

In this post, I’ll share 30 hidden messages in the logos of well-known brands. Hidden Messages in Popular Logos Here are some of the most thoughtfully crafted logo designs that convey hidden messages about the brand's history, values, and vision. This concept became integral to their brand and featured in the brand logo.

Branding 113

Branding Automobile Transform Manufacturing 113

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. The marketing lesson here: Don’t discard your brand’s history in the rush to modernize.

Transform 121

Transform Energy PR Customer loyalty 121

Buffer Marketing

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 130

Branding Health PR Transform 130

Martech

JANUARY 11, 2023

The shooting process (including sets and energy costs). To address accurate carbon footprint measurement concerns across the industry, fifty-five, a global martech consultancy, conducted a study to better understand the carbon impact of brands’ digital advertising campaigns. Technical production resources. Maximize ad targeting.

Advertising 135

Advertising Advertisers Energy Transform 135

Martech

MARCH 6, 2024

BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. While DMARC authenticates email senders, BIMI adds a visual dimension — typically a brand logo — to further enhance sender verification. Traditional methods weren’t effective.

Energy 122

Energy Non-Profit Real Estate Health 122

Martech

NOVEMBER 7, 2023

We’re starting to see more and more concern coming from clients and brands. Less wastage means that there is more impact for the clients in that more people see and pay attention to their ads and more chances they will do something afterward like recognize a brand or buy something. How can we utilize other energy sources better?

Energy 119

Energy Advertisers Advertising Price 119

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. ” An interesting idea: Imagine your brand as a character. I really think we are moving into a new era of brand marketing! What would it look like?

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Jeff Bullas

FEBRUARY 26, 2023

These interactions increase your brand awareness and organic growth without having to spend hours on Instagram yourself. If your brand hasn’t embraced video as a key part of your strategy, now is the time. Let Planoly handle the posting so you can focus on engagement and building your brand.

Marketers 246

Marketers Marketing Analytics User-Generated 246

Search Engine Land

SEPTEMBER 1, 2023

Every choice consumes a portion of your finite decision-making energy. Reducing the number of low-level decisions you must make frees up mental energy for more complex strategic decisions. The brain isn’t equipped to differentiate between decisions of varying importance.

SEO 136

SEO Energy Analytics Health 136

Jeff Bullas

JANUARY 18, 2023

For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. This helps you refocus your energy on content creation and hashtag research while TokUpgrade takes the wheel in terms of TikTok growth.

Entertainment 314

Entertainment User-Generated Energy Price 314

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Hubspot Marketing

MAY 31, 2022

Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. Create a social calendar. Not sure where to get started? Pick and choose your people. Schedule social posts.

Social Media Marketing 143

Social Media Marketing Energy Finance Marketers 143

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? So, when you use Hashtagsforlikes, keep it relevant! #7.

Gen Z 338

Gen Z Price Target Market Customer 338

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. Can it work?

New Markets 125

New Markets SEO Energy Inbound Marketing 125

Martech

AUGUST 2, 2024

Learning from how nature accommodates change In his book, “ The Clock of the Long Now: Time and Responsibility ,” Stewart Brand, an American writer, editor and entrepreneur, explains how nature’s ecosystems absorb the shock of change by varying speeds of adaptation. Initiatives for these longer layers include: Brand strategy.

Transform 122

Transform Marketing Plan Fashion Health 122