Businesses Grow

DECEMBER 16, 2024

Many companies and brands must clean up their data and content significantly before AI integration into their marketing or content workflows is successful. Roxana Hurducas , Brand Strategy Advisor 2024 taught me an uncomfortable truth: Hate is the most efficient fuel in marketing, and the most powerful buying argument.

Gen Z 100

Gen Z Marketers Marketing B2C 100

Set Up

OCTOBER 1, 2024

Read more: Marketing Attribution: Tracking Touch Points Throughout the Customer Journey Since these shares don’t leave referral data, they’re tough to monitor, making it difficult for Brands to gauge how well their content is performing. Read more: It’s Giving… Marketing to Gen Z Remember the BuzzFeed quiz rage?

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 139

Gen Z Branding Transform Millennials 139

Sprout Social

FEBRUARY 24, 2020

But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. So in a culture saturated with 15-second dance challenges and esoteric comedy, how can the world’s most beloved brands find their footing and make their presence in the space move the needle?

Branding 143

Branding Gen Z Fashion Energy 143

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 132

Branding Fashion Gen Z Entertainment 132

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 145

Branding Gen Z Millennials Promotion 145

Welcome Software

FEBRUARY 26, 2025

That's what it was all about this year; bringing more efficiency, excitement, and energy to your daily grinds. We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. You've got to ask yourselves: Where IS the fun in that?

Gen Z 52

Gen Z Energy Marketers Marketing 52

Marketing Insider Group

DECEMBER 14, 2020

It doesn’t have to take a huge amount of time and energy to create content that generates leads. In 2020 and beyond, the values of your brand are more critical to success than ever before. Over 70% of consumers prefer to buy from brands that align with their own values. Source: [link]. Master the Art of Trend-Jacking.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Marketing Insider Group

JUNE 20, 2023

But let’s just hold our horses so we can get to the bottom of this – Is it time for marketers to move on from SEO and put all of our energy into social media search? Wow,” I thought, “How have brands missed this opportunity? The fact is, it’s getting harder and harder for brands to compete with the power of the personal network.

Gen Z 105

Gen Z SEO User-Generated Shipping 105

Martech

NOVEMBER 11, 2021

The 2021 edition of the Digital Life Index , compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z. Other verticals have work to do too. Why we care.

Gen Z 108

Gen Z Real Estate Energy Branding 108

Hubspot Marketing

OCTOBER 17, 2022

When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. The ad uses a Gen Z narrator to appeal to a similar demographic. Clearly understands the importance of user-generated content. Kung Fu Tea.

Gen Z 135

Gen Z Entertainment User-Generated Energy 135

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. ” An interesting idea: Imagine your brand as a character.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 125

Retail Gen Z Fashion Millennials 125

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Hubspot Marketing

FEBRUARY 3, 2020

The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. TikTok's creator marketplace is the platform's official collaboration center that connects brands and creators to execute paid and reward-based campaigns. Approach TikTok like a regular human — not a brand. 5000 Voices."

Gen Z 113

Gen Z Entertainment Non-Profit Millennials 113

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Now, pick the category that best describes your brand and tap Next. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app.

Gen Z 145

Gen Z Analytics Energy Advertising 145

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Many Chat

JULY 13, 2022

In 2021, the brand shared more detail about how the Instagram algorithm works and touched on shadowbanning. That’s a huge audience with massive potential, but attracting a genuine audience takes time and energy. Follow-for-follow tactics remain popular with brands that want to inflate their numbers. Confusing brand image.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. They use more energy over a shorter time and yield results and insights fast. If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Hubspot Marketing

OCTOBER 24, 2022

Brands mistakenly assume that TikTok is just for teens and young adults. Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." This also means TikTok can work for a variety of brands across different industries. Curious which brands are winning on TikTok? Let's dive in.

Gen Z 108

Gen Z Shipping Millennials Energy 108

Businesses Grow

MAY 1, 2023

BUT I didn’t really ever consider a brand story being a text between friends. Alex Ledesma provided an update on how brands are beginning to use Web3 and NFTs to unleash new customer value and premium programs that lead to loyalty and new revenue opportunities. GenZ is suffering from mental health pressures from multiple fronts.

Gen Z 131

Gen Z Marketers Marketing CMO 131

Sprout Social

AUGUST 2, 2022

For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Marketing Insider Group

MARCH 8, 2021

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Most brands approach content marketing with a fast-paced attitude.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Sprout Social

AUGUST 25, 2022

According to the Sprout Social Index™ , 74% of consumers think just 1-2 posts a day is ideal for brands. Browse, brainstorm and test TikTok video ideas to see where your brand thrives. Less polish, more authenticity: Some 56% of users feel closer to brands that publish unfiltered, human content on TikTok.

Gen Z 145

Gen Z Thought Leadership Fashion Energy 145

Buffer Marketing

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Gen Z 126

Gen Z User-Generated Energy Education 126

SmartBrief - Marketing

JUNE 14, 2023

From volatile markets to a regional banking crisis and the specter of a looming recession, today’s financial brands are dealing with an especially fraught and complex environment. A recent Deloitte survey found that approximately 60% of millennial and Generation Z consumers had canceled a streaming subscription in the previous six months.

Gen Z 52

Gen Z Branding Millennials Energy 52

Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Neil Patel

JANUARY 18, 2023

For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. For these reasons, brands need a deeper understanding of the intent behind a person’s search, to provide them with better information. Branding is back at the forefront of search concerns. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. The question for brands is, what do you broadcast when you go live?

Customer 111

Customer Gen Z Manufacturing Energy 111

Sprout Social

MARCH 29, 2021

” From raising brand awareness to driving traffic and leads, a well-crafted campaign can produce immediate results for your business. Consider that 28% of consumers discover new products directly through social media, with that number skewing higher for millennials and Gen Z. Looking to build brand awareness?

Gen Z 121

Gen Z Millennials Analytics Energy 121

Search Engine Land

MAY 20, 2024

Do that and Gen Z and millennials will come beating down the door of your blog. However, investing time and energy into multiple channels above can result in solid returns. Besides the increased traffic benefits of email, other benefits exist, including: Building brand identity and awareness. Reddit traffic.

Gen Z 118

Gen Z SEO Millennials Energy 118

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. And, a majority of customers are more likely to buy products or services from a brand that offers them a VR experience.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Litmus

FEBRUARY 8, 2024

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature. But your personalization has to be effective.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94