Adobe Experience Cloud Blog

MARCH 26, 2020

Value brands that feel authentic. Even so, many brands succumb to the temptation of buying random data and email lists and sad attempts at one-size-fits-all marketing and hoping for the best. While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. ” An interesting idea: Imagine your brand as a character.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Neil Patel

FEBRUARY 19, 2021

According to Hubspot, 73 percent of millennials prefer to hear from their favorite businesses through email than any other communication method. Less followers mean they have more time and energy to dedicate to answering messages and discussing products, which is great news for marketers pushing new merchandise. What’s less common?

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Adobe Experience Cloud Blog

OCTOBER 4, 2018

A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” Perhaps a new competitor has disrupted industry norms, and your brand is now seen as stodgy or pedantic. And it’s this emphasis on experience that’s altered how businesses think about branding.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Marketing Insider Group

AUGUST 20, 2013

Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. They are three times as likely to follow brands over a family member on social networks. Only 7% of Gen Y works for a Fortune 500 company as startups dominate the workforce for this demographic. billion in 2011 to 6.3

Millennials 110

Millennials Energy User-Generated Health 110

Litmus

APRIL 2, 2019

Voted the design trend of the year by Behance , custom made illustrations are dominating all areas of marketing design—from print design to digital branding and packaging design. Here are a few brands that use custom illustrations in their email campaigns: Bulb. Custom illustrations in email marketing.

Customer 93

Customer Energy Millennials Communications 93

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 109

Retail Gen Z Fashion Millennials 109

Hubspot Marketing

OCTOBER 24, 2022

Brands mistakenly assume that TikTok is just for teens and young adults. On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. This also means TikTok can work for a variety of brands across different industries.

Gen Z 107

Gen Z Shipping Millennials Energy 107

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

MARCH 24, 2020

The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary. During these first months, she focused on understanding the brand’s customers and crystallizing the company’s value proposition.

Marketing Strategy 111

Marketing Strategy Millennials Marketing Marketers 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Neil Patel

NOVEMBER 26, 2019

Instead, I want you to focus your energy on how you can leverage these changes before your competition. Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

eCommerce 145

eCommerce Gen Z Manufacturing Millennials 145

Hubspot Marketing

MARCH 21, 2022

TikTok's creator marketplace is the platform's official collaboration center that connects brands and creators to execute paid and reward-based campaigns. Approach TikTok like a regular human — not a brand. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 115

Gen Z Entertainment Non-Profit Millennials 115

Neil Patel

FEBRUARY 3, 2021

Unless you’re a brand new business, you’ll already have a customer base. It’s doubtful the only thing binding them together is a shared love of your brand. Millennials or Zoomers? But I guarantee it’s worth investing the energy upfront. Those customers hold the key to understanding your ideal target market.

Target Market 142

Target Market Food User-Generated Marketing 142

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. The question for brands is, what do you broadcast when you go live?

Customer 106

Customer Gen Z Manufacturing Energy 106

Litmus

FEBRUARY 8, 2024

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Email Marketing 94

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? While most brands aim their marketing at the broader market, niche marketing allows you to market a product or service to a specific group. Doing so will help you know what they’re looking for from brands like yours. That’s exactly why you must leverage niche marketing.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Search Engine Land

MAY 20, 2024

Do that and Gen Z and millennials will come beating down the door of your blog. However, investing time and energy into multiple channels above can result in solid returns. Besides the increased traffic benefits of email, other benefits exist, including: Building brand identity and awareness. Reddit traffic.

Gen Z 118

Gen Z SEO Millennials Energy 118

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. What Is Influencer Marketing?

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Neil Patel

SEPTEMBER 17, 2021

Otherwise, you risk wasting time, energy, and money on flawed campaigns. Instagram is the go-to social media platform for fashion, beauty, and health brands. They will feel much more connected to your brand when they know that you understand them on a deeper level. However, not every platform works the same for every business.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Having customers talk about positive experiences with your brand on social media can be powerful.

eCommerce 95

eCommerce Shoppers Millennials User-Generated 95

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. They use more energy over a shorter time and yield results and insights fast. If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Sprout Social

MARCH 29, 2021

” From raising brand awareness to driving traffic and leads, a well-crafted campaign can produce immediate results for your business. Consider that 28% of consumers discover new products directly through social media, with that number skewing higher for millennials and Gen Z. Looking to build brand awareness? No problem.

Gen Z 112

Gen Z Analytics Millennials Energy 112

Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

Education 120

Education User-Generated Millennials Energy 120

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Food 131

Food Advertising Advertisers Gen Z 131

Content Marketing Institute

SEPTEMBER 13, 2018

They also wanted to know if Andrew Davis really didn’t know what was in the “mystery box” he brought to the stage during his high-energy presentation on curiosity. But how do you – as a marketer and as a brand – get an audience to trust you? Kathleen shared an inspiring example Fake Love created for the soda brand 7UP.

Millennials 81

Millennials Energy Content Marketing Branding 81

Duct Tape Marketing

OCTOBER 27, 2021

And in some ways I blame it on the millennials or rather give credit to the millennials who really were the first generation to declare that they wanted to have a relationship with the brands that they spent, their hard earned dollars with when you and I were growing up there, wasn't way to have a relationship with a brand.

Customer 101

Customer Millennials CRM Finance 101

Digital Marketer

OCTOBER 31, 2022

In fact, Email Marketing is the single best way to market your brand or business, increase your revenue, and cash in on more conversions. I don’t know of a single brand or business that wouldn’t love to see numbers like that. YES, even Millennials and gen-Z-ers prefer email to social media. That’s right. I said it.

Email Marketing 84

Email Marketing Copywriting Gen Z Marketing 84

Hubspot Marketing

JUNE 29, 2022

An engaged employee invests time, energy, and talent to benefit their team and company. A study published in the Journal of Leadership in Organizations found that 91% of Millennials valued discussion about career progression as early as during recruitment. Employee engagement isn’t the same as job satisfaction or employee happiness.

Non-Profit 113

Non-Profit Customer loyalty Millennials Inbound Marketing 113

Sachs Marketing Group

SEPTEMBER 28, 2022

But with those obvious answers out of the way, how much time and energy should you put into your social media management? . If your target audience are millennials or older generations, focus on Facebook and Twitter. Similarly, it’s not very helpful to your business if you remember to make an Instagram post about once a year.

Whitepaper 76

Whitepaper Retail Millennials Energy 76

Rock Content

JUNE 1, 2016

The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. Great content informs, assists, and entertains.

eBook 68

eBook Whitepaper Entertainment Millennials 68

Moz

FEBRUARY 24, 2021

For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. of the total population.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Search Engine Land

JUNE 16, 2023

Know your product Connecting the unique features of your brand, product or service to your audience’s unique challenges, goals, and values is the crux of a successful content marketing strategy. To ensure you realize your brand’s full potential, collaborate with your team on a “features and benefits” list.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. of consumer messages to financial brands needing a response actually get one.

Advertisers 90

Advertisers Advertising User-Generated Promotion 90