Adobe Experience Cloud Blog

MARCH 26, 2020

Value brands that feel authentic. Even so, many brands succumb to the temptation of buying random data and email lists and sad attempts at one-size-fits-all marketing and hoping for the best. While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Welcome Software

FEBRUARY 26, 2025

That's what it was all about this year; bringing more efficiency, excitement, and energy to your daily grinds. We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. You've got to ask yourselves: Where IS the fun in that?

Gen Z 52

Gen Z Energy Marketers Marketing 52

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Neil Patel

FEBRUARY 19, 2021

According to Hubspot, 73 percent of millennials prefer to hear from their favorite businesses through email than any other communication method. Less followers mean they have more time and energy to dedicate to answering messages and discussing products, which is great news for marketers pushing new merchandise. What’s less common?

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Adobe Experience Cloud Blog

OCTOBER 4, 2018

A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” Perhaps a new competitor has disrupted industry norms, and your brand is now seen as stodgy or pedantic. And it’s this emphasis on experience that’s altered how businesses think about branding.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate Energy 52

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 125

Retail Gen Z Fashion Millennials 125

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. ” An interesting idea: Imagine your brand as a character.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Hubspot Marketing

FEBRUARY 3, 2020

The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Marketing Insider Group

AUGUST 20, 2013

Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. They are three times as likely to follow brands over a family member on social networks. Only 7% of Gen Y works for a Fortune 500 company as startups dominate the workforce for this demographic. billion in 2011 to 6.3

Millennials 110

Millennials Energy User-Generated Health 110

Litmus

APRIL 2, 2019

Voted the design trend of the year by Behance , custom made illustrations are dominating all areas of marketing design—from print design to digital branding and packaging design. Here are a few brands that use custom illustrations in their email campaigns: Bulb. Custom illustrations in email marketing.

Customer 91

Customer Energy Millennials Communications 91

Hubspot Marketing

OCTOBER 24, 2022

Brands mistakenly assume that TikTok is just for teens and young adults. On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. This also means TikTok can work for a variety of brands across different industries.

Gen Z 108

Gen Z Shipping Millennials Energy 108

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

MARCH 8, 2021

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Most brands approach content marketing with a fast-paced attitude.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Having customers talk about positive experiences with your brand on social media can be powerful.

eCommerce 109

eCommerce Shoppers Millennials User-Generated 109

Sprout Social

FEBRUARY 14, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Small business needed Square, and Square built its brand by being an ally to small business. Millennials are at it again. ??.

Millennials 115

Millennials Price Energy Food 115

Marketing Insider Group

MARCH 24, 2020

The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary. During these first months, she focused on understanding the brand’s customers and crystallizing the company’s value proposition.

Marketing Strategy 111

Marketing Strategy Millennials Energy Marketers 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Neil Patel

NOVEMBER 26, 2019

Instead, I want you to focus your energy on how you can leverage these changes before your competition. Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

eCommerce 145

eCommerce Gen Z Manufacturing Millennials 145

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. The question for brands is, what do you broadcast when you go live?

Customer 111

Customer Gen Z Manufacturing Energy 111

SmartBrief - Marketing

JUNE 14, 2023

From volatile markets to a regional banking crisis and the specter of a looming recession, today’s financial brands are dealing with an especially fraught and complex environment. A recent Deloitte survey found that approximately 60% of millennial and Generation Z consumers had canceled a streaming subscription in the previous six months.

Gen Z 52

Gen Z Branding Millennials Energy 52

Neil Patel

FEBRUARY 3, 2021

Unless you’re a brand new business, you’ll already have a customer base. It’s doubtful the only thing binding them together is a shared love of your brand. Millennials or Zoomers? But I guarantee it’s worth investing the energy upfront. Those customers hold the key to understanding your ideal target market.

Target Market 142

Target Market Food User-Generated Marketers 142

Hubspot Marketing

MARCH 21, 2022

TikTok's creator marketplace is the platform's official collaboration center that connects brands and creators to execute paid and reward-based campaigns. Approach TikTok like a regular human — not a brand. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 113

Gen Z Entertainment Non-Profit Millennials 113

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? While most brands aim their marketing at the broader market, niche marketing allows you to market a product or service to a specific group. Doing so will help you know what they’re looking for from brands like yours. That’s exactly why you must leverage niche marketing.

Whitepaper 96

Whitepaper Millennials Marketers Marketing 96

Sprout Social

MARCH 29, 2021

” From raising brand awareness to driving traffic and leads, a well-crafted campaign can produce immediate results for your business. Consider that 28% of consumers discover new products directly through social media, with that number skewing higher for millennials and Gen Z. Looking to build brand awareness? No problem.

Gen Z 121

Gen Z Millennials Analytics Energy 121

Search Engine Land

MAY 20, 2024

Do that and Gen Z and millennials will come beating down the door of your blog. However, investing time and energy into multiple channels above can result in solid returns. Besides the increased traffic benefits of email, other benefits exist, including: Building brand identity and awareness. Reddit traffic.

Gen Z 118

Gen Z SEO Millennials Energy 118

Neil Patel

SEPTEMBER 17, 2021

Otherwise, you risk wasting time, energy, and money on flawed campaigns. Instagram is the go-to social media platform for fashion, beauty, and health brands. They will feel much more connected to your brand when they know that you understand them on a deeper level. However, not every platform works the same for every business.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. What Is Influencer Marketing?

Influencer Marketing 121

Influencer Marketing Marketers Marketing Millennials 121

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. They use more energy over a shorter time and yield results and insights fast. If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

Education 125

Education User-Generated Millennials Energy 125

Litmus

FEBRUARY 8, 2024

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Content Marketing Institute

SEPTEMBER 13, 2018

They also wanted to know if Andrew Davis really didn’t know what was in the “mystery box” he brought to the stage during his high-energy presentation on curiosity. But how do you – as a marketer and as a brand – get an audience to trust you? Kathleen shared an inspiring example Fake Love created for the soda brand 7UP.

Millennials 92

Millennials Energy Content Marketing Branding 92

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.   To grow a following on Facebook, you have two options:  Create a Facebook Page for a business , organization, or brand.  They won’t see a ‘follow’ button. 

User-Generated 129

User-Generated Social Media Marketing Millennials Analytics 129

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. of consumer messages to financial brands needing a response actually get one.

Advertising 105

Advertising Advertisers User-Generated Promotion 105