illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.

Digital Marketing 106

Digital Marketing Advertising Advertisers Energy 106

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 145

Branding Transform Customer Acquisition Customer 145

Hubspot Marketing

NOVEMBER 15, 2022

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. SKIMS Made Shapewear Exciting. Image Source.

Product 110

Product Energy Branding Price 110

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 107

Branding Copywriting Energy Place 107

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Management 118

Management Branding User-Generated Energy 118

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Branding 145

Branding Finance Real Estate Energy 145

Jeff Bullas

FEBRUARY 6, 2023

And don’t forget about your data; the company you work with should have some measure of security in place to protect your information. Useviral prides itself in targeted results, so you can grow with relevant followers and end up with a more successful brand, or following. Those are the signs of a quality Instagram growth tool.

User-Generated 305

User-Generated Management Price Energy 305

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Customer 122

Customer Branding Shoppers Customer loyalty 122

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell? “So for me, the reason my personal brand grew is because I realized I was filling in a gap.

Branding 142

Branding User-Generated Energy Place 142

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Customer 123

Customer Branding Fashion Promotion 123

Buffer Marketing

SEPTEMBER 7, 2022

The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works of expanding their product line. “[These ingredients] have been in our generational kitchens and families for 1,000s of years,” Sajani said.

Branding 27

Branding Health Energy Education 27

Hubspot Marketing

MAY 21, 2024

Like that company, a lot of brands have unnecessary friction in the customer experiences they deliver. That friction negatively impacts those brands’ conversions. Why Brands Struggle to Improve Their Conversion Rates Brands don’t talk to enough different types of people. I’ve seen this happen in user testing quite a bit.

Branding 105

Branding Food Energy Health 105

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. GE: Why Waste Energy On Wastewater? Kind of like domes.

Content Marketing 144

Content Marketing Energy Education Marketing 144

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Take advantage of low-lift, quick-cut tutorials.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Buffer Marketing

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Branding 117

Branding Energy Food Entertainment 117

Search Engine Land

SEPTEMBER 1, 2023

Every choice consumes a portion of your finite decision-making energy. The decisions you make and plans you put in place to make much-needed improvements can be the make-or-break action for that business and its survival. As this cognitive reserve drains, one becomes increasingly susceptible to judgment, focus and productivity lapses.

SEO 136

SEO Energy Analytics Health 136

Hubspot Marketing

MAY 27, 2024

In this post, I’ll share 30 hidden messages in the logos of well-known brands. Hidden Messages in Popular Logos Here are some of the most thoughtfully crafted logo designs that convey hidden messages about the brand's history, values, and vision. It implies that whatever you’re looking for, Amazon is the place to find it.

Branding 113

Branding Automobile Transform Manufacturing 113

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. Beacons communicate with these mobile apps via BLE signals, which as I mentioned above, stands for “Bluetooth Low Energy.”. What does this mean for marketers?

Energy 145

Energy Manufacturing Retail User-Generated 145

Marketing Insider Group

SEPTEMBER 20, 2021

It can be a genuine challenge to choose where to spend your time and energy. Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth. There are so many social platforms, and new ones are popping up every single day. Define Your Social Media Goals.

B2C 144

B2C Energy Thought Leadership User-Generated 144

Sprout Social

FEBRUARY 21, 2022

You tackle these by putting proper processes and procedures in place and managing your social media accounts in a centralized manner. If you still need convincing that focusing on governance is worth your time and energy, or if you need help making the argument for the resources you need to do governance well, let me help.

Pharmaceutical 136

Pharmaceutical Energy PR Law 136

Hubspot Marketing

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Shoppers 145

Shoppers Energy eBook Promotion 145

Martech

NOVEMBER 7, 2023

We’re starting to see more and more concern coming from clients and brands. Less wastage means that there is more impact for the clients in that more people see and pay attention to their ads and more chances they will do something afterward like recognize a brand or buy something. How can we utilize other energy sources better?

Energy 119

Energy Advertisers Advertising Price 119

Hubspot Marketing

NOVEMBER 17, 2022

Think about the brands you purchase from over and over. Building brand loyalty , like creating mission and vision statements, takes time. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do.

Non-Profit 145

Non-Profit Health Food Energy 145

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? What are the best sites to buy TikTok followers?

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

DECEMBER 10, 2024

I dont get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. Imagine going to a dinner party, walking into the dining room, and looking at the place settings. Many people are surprised to learn that I am an introvert. Prioritize personalization.

Transform 106

Transform Logistics Energy Communications 106

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Branding 110

Branding Food Neuromarketing Marketing 110

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 126

Customer Global Marketing Customer Journey Energy 126

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. The following strategies offer a helpful starting place. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.)

Advertising 124

Advertising Advertisers Non-Profit Real Estate 124

Hubspot Marketing

DECEMBER 9, 2022

It’s a full force of your attention and energy that you give to whatever is right in front of you. Why we love this quote: Remember the feeling when you start something new — say, taking a new course — and suddenly, you feel this warm wave of energy running through your body. Passion is energy. Don’t wait for a passion.

Energy 140

Energy Education Place Branding 140

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 115

Food Energy Health Place 115

Animalz blog

MAY 2, 2023

In practice, that could mean: Off-Page Ranking Factors Become More Important In the presence of copycat content — where the words on the page across competing articles are largely the same — Google could place greater emphasis on off-page ranking factors, like backlinks, as a means of differentiating between similar content.

SEO 145

SEO User-Generated Energy Health 145

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. AI is not ready to represent your brand or business culture on its own. At Sprout, innovating swiftly will never come at the expense of quality or brand safety.

Energy 132

Energy User-Generated PR Shipping 132

Trade Press Services Newsletter

AUGUST 4, 2022

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. The bipartisan bill is the U.S.

Law 130

Law Energy New Technology CRM 130

Trade Press Services Newsletter

NOVEMBER 2, 2022

Yet only 40 percent of B2B content marketers have a written marketing plan in place. Public speaking can also boost brand awareness and allows you to network and build beneficial partnerships. Content marketing is most successful when backed by a written plan that is backed by the appropriate resources to execute it.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130