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How live social shopping is driving brand results

Sprout Social

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 110
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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. You put time, energy, and money into creating and maintaining these pages.

Place 120
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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table.

Branding 101
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 123
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From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

Hubspot Marketing

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 108
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How to Give Off Good Boss Energy, According to 9 HubSpot Leaders

Hubspot Marketing

We all know "good boss energy" when we see it. If you're a leader, it's critical you demonstrate qualities related to good boss energy. If you're a leader, it's critical you demonstrate qualities related to good boss energy. What is "Good Boss Energy"? She continues, "Good Boss Energy is our Culture Code in action.

Energy 132
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How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

Hubspot Marketing

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 134