Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Adobe Experience Cloud Blog

MARCH 9, 2018

As marketers, not only do we have to manage those 140 emails a day, we also have to look at emails sent by automated systems— social media spikes, alerts about a potential PR crisis, or even an email that tells you about low open rates about your latest email marketing campaign (ironic, I know). Why Check Your Brand Mentions?

Product 134

Product PR Thought Leadership Energy 134

Buffer Marketing

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 123

Branding Health PR Transform 123

Sprout Social

FEBRUARY 21, 2022

If you still need convincing that focusing on governance is worth your time and energy, or if you need help making the argument for the resources you need to do governance well, let me help. Risk to your brand. And what about your brand? But even brands with money don’t apply themselves when hiring people to run their accounts.

Pharmaceutical 140

Pharmaceutical Energy PR Law 140

SocialPilot

FEBRUARY 19, 2025

Review monitoring is essentialnot just for tracking feedback but for building trust, improving customer experiences, and protecting your brand. This blog will tell you why it is important to keep an eye on online reviews and give you some practical tips on preserving your brands credibility. Picture this : youre running a cozy caf.

Transform 69

Transform PR Management Shoppers 69

Adobe Experience Cloud Blog

OCTOBER 4, 2018

A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” Perhaps a new competitor has disrupted industry norms, and your brand is now seen as stodgy or pedantic. And it’s this emphasis on experience that’s altered how businesses think about branding.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Sprout Social

MARCH 30, 2023

The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Safety and accountability will continue to be paramount as well.

Energy 139

Energy User-Generated PR Shipping 139

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Hubspot Marketing

JULY 11, 2023

Image Source Authoritativeness Brand recognition isn’t the only measure of authority. One of the best ways to represent authority is to create a robust digital PR campaign for your content and site, including backlinks. Maintain a consistent brand voice across all your content formats, not just the written ones.

Branding 97

Branding User-Generated Thought Leadership PR 97

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 90

Branding Non-Profit Real Estate Transform 90

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Neil Patel

MARCH 26, 2021

1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence. If you’re not a high-energy person, you’ll find it hard to keep people engaged. Having Good Presentation Skills Drive Trust in Your Brand. What makes people trust brands?

Energy 131

Energy Marketing Marketers PR 131

Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand.

PR 125

PR Whitepaper eCommerce Retail 125

Sprout Social

APRIL 28, 2020

Regular reporting sheds light on where your energy is best spent. At minimum, a social media reporting cadence reveals what’s working and what isn’t on an ongoing basis so that you can make informed decisions. An uninformed social media strategy, after all, is a shot in the dark.

PR 144

PR Energy Communications Management 144

Buffer Marketing

JUNE 10, 2024

Having spent many years in PR and communications, I once internalized this norm. This lives on our website (rather than just in an email), which has also helped it become part of our brand, so new clients are less likely to be surprised when we bring it up. Owning a business is hard enough — why make it harder on yourself?

PR 110

PR Health Communications Energy 110

Orbit Media Studios

MARCH 10, 2024

Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. Next, share it again and mention anyone else (person or brand) who was included in the article.

PR 108

PR SEO CMO Energy 108

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Pam Didner

AUGUST 16, 2020

Things just happen in the real world, such as customer complaints, real-time PR crises, early product launches. Your editorial needs to be agile and adjust to changes which may impact your company’s brands and image. Please bear in mind that chaos still happens, even if you have a content calendar!

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. That made me want to go into PR and special events. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Rock Content

JULY 16, 2020

I recently wrote about the two “natures of marketing” , brand awareness and short-term sales activation (or lead gen, as we B2B marketers are used to call), and the role of content within the overall marketing strategy. I had a similar priority when I led marketing for a large enterprise division in the field of energy.

Energy 72

Energy Finance PR Performance Marketing 72

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. What Is Influencer Marketing?

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Hubspot Marketing

JUNE 24, 2022

Your nonprofit organization is a brand. Marketing raises awareness, and brand awareness spreads the word about your organization and your overall cause. Email marketing automation (like HubSpot) saves precious time and energy for your team and can be the key to growing your email list, donations, and memberships.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Neil Patel

JANUARY 18, 2023

For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. For these reasons, brands need a deeper understanding of the intent behind a person’s search, to provide them with better information. Branding is back at the forefront of search concerns. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Duct Tape Marketing

FEBRUARY 13, 2025

By focusing on stage presence, storytelling techniques, and audience engagement, business leaders, marketers, and speakers can elevate their executive communication and brand storytelling to drive deeper connections and influence. if you have a, I just did this with a chief finance officer. And he said, so how do I practice?

Transform 72

Transform Communications Energy Finance 72

Sprout Social

NOVEMBER 26, 2019

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But when a brand builds purpose into the very fiber of its business, the marketing is the easy part.

Retail 17

Retail Fashion PR Energy 17

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) The team focused a lot of time and energy on it, and they should, but email was the No. Time-series forecasting: Analyze competitors’ brand searches. cspenn Click To Tweet.

Content Marketing 105

Content Marketing Transform Marketing Marketers 105

Buffer Marketing

MARCH 26, 2024

Going this route on social is an option — many brands and creators go this route — but finding clips that aren’t too polished or pricey can be tricky. The most authentic brands are the ones that resonate the best with their audience, so give your followers a chance to connect with you.  

Health 114

Health Social Media Marketing PR Energy 114

Search Engine Land

MARCH 7, 2023

An energy supplier increased website traffic by 71% and received 86% more leads in Google Ads when pairing SEO and PPC together. On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. Just let the data show you. It should complement your SEO strategy.

SEO 92

SEO PR Marketing Marketers 92

Orbit Media Studios

OCTOBER 25, 2023

Documenting this keeps you on target, saving you time and wasted energy. Find gaps in competitors’ blogs Most articles in any industry could have been written by any brand in that industry. Remove the words “[brand name]” from all title tags. This is the concise statement that will guide our content efforts.

Thought Leadership 133

Thought Leadership Content Marketing PR CMO 133

Sprout Social

JULY 17, 2023

Many brands have only scratched the surface of what social media can do for their business. A social media center of excellence model can unlock the full power of social—including increasing brand awareness, supporting recruitment efforts, refining product development and driving revenue growth. “If

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness. Make a list!

Non-Profit 102

Non-Profit User-Generated Entertainment Promotion 102

Duct Tape Marketing

MARCH 24, 2017

If not, you’ve wasted a lot of time, energy, and money on a fancy spreadsheet that will sit and collect digital dust for you. Working with clients such as Salesforce, Coca-Cola, IBM, Intel, and scores of stellar brands, Aaron is a Growth Marketer – a fusion between search, content, social, and PR.

PR 65

PR Energy SEO User-Generated 65

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. That reminds me of a great example out there of some of the best AI marketing that we’ve seen, and it happens to come from a purpose-driven brand called GoFundMe. I’m the art director in, the brand team here at Unbounce.

Marketing 126

Marketing Marketers Entertainment Transform 126

Animalz blog

MARCH 18, 2025

Rather than chasing virality or building influencer-level personal brands, Parthi focuses on helping professionals who don’t post regularly to create content that resonates with the small subset of people who matter: their prospective customers. Um, the demand for CMOs wanting to invest in-house, SEO PR programs. Was declining.

SEO 62

SEO Education Content Marketing Product 62

Moz

JULY 15, 2019

Google still owns the lion’s share of the search market and still sends a significant amount of traffic to websites, but in light of this data, SEOs should be thinking about how their brands can benefit even without the click. Shannon McGuirk — How to Supercharge Link Building with a Digital PR Newsroom. Thank you, Ruth!

PR 47

PR SEO Analytics Energy 47