Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. The marketing lesson here: Don’t discard your brand’s history in the rush to modernize.

Transform 112

Transform Energy PR Customer loyalty 112

Hubspot Marketing

JANUARY 2, 2023

We all know "good boss energy" when we see it. If you're a leader, it's critical you demonstrate qualities related to good boss energy. If you're a leader, it's critical you demonstrate qualities related to good boss energy. What is "Good Boss Energy"? She continues, "Good Boss Energy is our Culture Code in action.

Energy 132

Energy Entertainment Management Education 132

Sprout Social

MARCH 11, 2025

Understanding social media culture is a non-negotiable for brands. We’ll discuss the key aspects of social media culture and the importance of cultural fluency, from amplifying brand efforts to securing more executive buy-in. It’s really important for brands to adapt to these changes.

Branding 93

Branding Transform User-Generated Fashion 93

Martech

FEBRUARY 26, 2025

In a crowded market, it’s no longer enough to push out product features or ROI claims. Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Your brand’s voice, tone and personality matter more than ever.

Whitepaper 108

Whitepaper Thought Leadership B2C Energy 108

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 134

Customer Global Marketing Customer Journey Energy 134

Duct Tape Marketing

FEBRUARY 19, 2025

Jane specializes in helping female entrepreneurs develop authentic, compelling brand identities through the power of goddess archetypes. Jane specializes in helping female entrepreneurs develop authentic, compelling brand identities through the power of goddess archetypes.

Branding 66

Branding Energy Customer Product 66

The Marketing Operations Leader

MARCH 25, 2025

You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework. ” energy. That’s when the conversation becomes really productive.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 113

Food Energy Health Place 113

Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators. Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hubspot Marketing

DECEMBER 20, 2024

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. AI could then email back and forth to refine the requirements and continually update marketing materials and product designs based on buyer feedback, Suleyman writes. Its effort.

Manufacturing 104

Manufacturing Energy CRM Marketing 104

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. And its egregious itd have to be an over-the-top obvious product placement. See, too many to choose from.

Transform 102

Transform Marketing Marketers CMO 102

Martech

DECEMBER 30, 2024

Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences. Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality. AI will also be used to analyze scenarios and help make decisions.

Transform 105

Transform CMO Retail CRM 105

Hubspot Marketing

DECEMBER 10, 2024

I dont get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. We love creating a textured atmosphere where our community can interact and touch our brand because it was built just for them. Many people are surprised to learn that I am an introvert.

Transform 114

Transform Logistics Energy Communications 114

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. Essentially, it humanizes your brand. The same is true for companies.

Fashion 106

Fashion Energy Price Product 106

Buffer Marketing

JANUARY 7, 2025

You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. Then, it helps you craft posts about that content in your brand voice. The cool thing is you get a lot of control.

Price 118

Price Thought Leadership Transform User-Generated 118

Hubspot Marketing

FEBRUARY 4, 2025

That would be your profile picture and brand name.) This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta. Collection The Collection Facebook Ad format pairs a video or image with a row of product images below it. More on that here. Show people in your media.

Real Estate 111

Real Estate Logistics Energy Retail 111

Businesses Grow

JANUARY 28, 2025

Land use and energy consumption A week before the DeepSeek revelation, Meta announced a $60 billion data center in Louisiana that would be nearly as big as Manhattan. When I read that, I wondered if that much energy and land use would be the best decision for our planet. Less energy consumption. Smaller footprints.

Energy 106

Energy Price Education Place 106

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). Prime, Logan Paul’s energy drink, is primed to exceed $1.2B They’re already the winning formula for CPG brand marketing. Loyalty for legacy brands is waning , and there’s space for influencers to get in.

Food 132

Food Branding Energy Manufacturing 132

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. Want to increase productivity?

Analytics 97

Analytics Social Media Marketing Marketing Marketers 97

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. With Sprout, you can filter search results based on brand affinity.

Influencer Marketing 108

Influencer Marketing Food User-Generated Affiliate Marketing 108

Buffer Marketing

JANUARY 23, 2025

Instagram’s Collab feature allows creators to co-post content with brands or other users. LinkedIn may not have TikTok-style monetization options (like Creator Funds or in-app shopping), but it can lead to lucrative opportunities such as speaking gigs, consulting projects, or collaborations with professional brands.

Thought Leadership 110

Thought Leadership Fashion Energy Food 110

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business.

User-Generated 113

User-Generated Energy SEO Place 113

Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. Aside from photographs of your products or services, you can post graphics related to your business to add variety to your social media page.

User-Generated 76

User-Generated Energy Promotion Place 76

Buffer Marketing

AUGUST 6, 2024

  According to a survey from Edelman and LinkedIn , 64 percent of B2B decision makers say that an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets. What life events or experiences sparked this idea?

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Trade Press Services Newsletter

MARCH 7, 2024

Writing a book takes a monumental investment of time, energy, and resources. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business.

Whitepaper 238

Whitepaper Transform Thought Leadership Energy 238

Buffer Marketing

DECEMBER 6, 2024

That way, you can enjoy your time off and come back in the new year with maximum energy. Simply put, it’s partnering with creators to promote your brand to their audience. Decide if your focus is brand awareness, engagement, sales, or something else. Niche audiences: You gain access to highly engaged, targeted followers.

Influencer Marketing 98

Influencer Marketing Energy Price Promotion 98

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 132

Branding Fashion Gen Z Entertainment 132

Martech

JANUARY 21, 2025

For instance, asking an AI for financial advice might yield suggestions tied to corporate partners like financial products, gig work or services. How does the platform present itself to brands? Emotional energy? If its free, youre the product. Every platform serves someone but who, exactly?

Retail 113

Retail Energy Health Promotion 113

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. You establish your brand as a thought leader in the space. From my experience of conducting content analyses for some of the top brands, I'll take you through what I usually follow. Think about it. Thought leadership.

Marketing Strategy 103

Marketing Strategy Thought Leadership Marketing Marketers 103

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 92

Transform Gen Z Fashion Food 92

Buffer Marketing

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Product 134

Product Energy Management Price 134

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Branding 136

Branding Whitepaper Food Energy 136

Doug Garnett

FEBRUARY 21, 2025

While quite productive for the book, I had little energy left for blog posts. For this reason, I write about doing business because it is active full of potential for robust and vital energy. A distinctive product is easily identified in a store, on a shelf, on a website, and in the customer mind.

Energy 59

Energy Transform Product Shoppers 59

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. What are brand colors?

Branding 137

Branding Food Finance Fashion 137

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content.

Energy 119

Energy Management Analytics Communications 119

Buffer Marketing

OCTOBER 24, 2024

An example: Brand designer and content creator, Sandra K. It takes far less mental energy. For example, we repurposed our long-form article about brands using Threads well into an Instagram carousel. Different audiences use different platforms to discover new products and services.

Management 116

Management Social Media Marketing Energy Analytics 116