Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Digital Marketer

JUNE 13, 2022

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. In this article, you’ll work through how to decide on the soundscapes of your brand. Tempo Shifts Shopper’s Energy. See what we did there?).

Branding 88

Branding Energy Food Shoppers 88

Buffer Marketing

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Product 133

Product Energy Management Price 133

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Medium is great for writers who invest time and energy in their work.

Promotion 118

Promotion eCommerce SEO Affiliate Marketing 118

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. The goal is to get the influencers involved in the product promotion and positively impact the product.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Promotion 111

Promotion User-Generated Price Energy 111

OnPassive Marketing

APRIL 27, 2022

If you have a product or service to promote, why not start a LinkedIn group? For example, if you have a product, setting up a LinkedIn group would allow people to gain knowledge and information about that specific product. This information will add value to people who are interested in purchasing that product.

Promotion 59

Promotion Energy Marketing Strategy Product 59

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Customer 106

Customer Branding Fashion Promotion 106

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Management 101

Management Branding User-Generated Energy 101

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 142

Branding Gen Z Millennials Promotion 142

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Branding 114

Branding Whitepaper Food Energy 114

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Instagram Video. Back to You.

Video Marketing 120

Video Marketing Branding User-Generated Millennials 120

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. ” An interesting idea: Imagine your brand as a character. I really think we are moving into a new era of brand marketing! What would it look like?

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Hubspot Marketing

MAY 29, 2024

Recently, I came across the LinkedIn page of an unfamiliar brand. Because it lowers your credibility and can discourage people from following and engaging with your brand. Best Brand LinkedIn Banner Examples Similar to a Twitter cover photo , a LinkedIn banner is a wide rectangular space at the top of your company page on LinkedIn.

Non-Profit 101

Non-Profit Fashion Energy Communications 101

Hubspot Marketing

NOVEMBER 13, 2023

“If you're working with a tight budget, make sure that you have clear measurable KPIs and stop yourself from thinking of ways to grow the product from a paid perspective outside of the budget you have to spend,” says Dréa Hudson, Head of New Media Growth at HubSpot. says Pam Bump, Content Growth Team Manager at HubSpot. “If

User-Generated 113

User-Generated Energy Promotion Marketing 113

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 120

Branding User-Generated Shoppers Law 120

Marketing Insider Group

MARCH 24, 2021

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. What Is Brand Storytelling? Quick Takeaways.

Branding 145

Branding Transform Energy Entertainment 145

Buffer Marketing

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 102

Branding Health PR Transform 102

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 98

Branding Non-Profit Real Estate Transform 98

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 103

Education Marketing Strategy Branding Energy 103

AWeber

NOVEMBER 15, 2022

of consumers surveyed believe color is important when buying a product. And color increases brand recognition by 80%. That makes it an incredibly important part of your brand identity. Research also shows that there is a connection between the use of color and how it affects customer perception of a brand.

Energy 90

Energy Promotion Marketing Marketers 90

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Finance 360

Finance Copywriting Health User-Generated 360

Martech

APRIL 18, 2024

Implementing a sustainable adtech solution is part of adopting a larger environmental mission that brands can communicate proudly to customers. For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As

Advertising 108

Advertising Advertisers Finance Marketing 108

Search Engine Land

SEPTEMBER 11, 2023

That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. So what do you do? SUBSCRIBE See terms.

SEO 145

SEO User-Generated Energy Promotion 145

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. Why we care. Get MarTech! In your inbox.

Shoppers 87

Shoppers Retail Energy Promotion 87

Many Chat

APRIL 22, 2022

A 2021 survey from Statista revealed that consumers are drawn to shop with brands that offer sustainable packaging materials and carbon neutral shipping options. If your business can become more eco-friendly by using less energy and gas, the company will also save money. Brand reputation. Risk mitigation. Tax incentives.

Energy 98

Energy Manufacturing Law Shipping 98

Hubspot Marketing

MAY 20, 2024

Book promotion services are incredible assets, but they’re not in every budget and they're still only one piece of the puzzle. You can promote your book for weeks, months, and years after it‘s released, but marketing is most important during its release. So why did I choose publicity as my primary vehicle for book promotion?

Promotion 81

Promotion Marketing Marketers Transform 81

Spiralytics

DECEMBER 7, 2022

Eight out of ten consumers make purchase choices based on sustainability-based concerns, and 53% of consumers report having switched to smaller and lesser-known brands because of better sustainability practices. Nowadays, many brands have started integrating sustainability into their business model. What is sustainable marketing?

Non-Profit 98

Non-Profit Marketing Marketers Communications 98

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 96

Influencer Marketing Market Trends Gen Z Fashion 96

Hubspot Marketing

JULY 31, 2023

Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. Fortunately, AI is about to shift how every business creates audio and video content — leaving your team with more time to focus on big-picture strategy, and less time on pre-production, editing, and more.

Transform 89

Transform Energy Marketing Marketers 89

Hubspot Marketing

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. Do Blog Posts Lead to Purchases?

Shoppers 145

Shoppers Energy eBook Promotion 145

Rock Content

JULY 15, 2023

How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? When a brand is recognized as an authority, it means a good amount of people go after it for reliable and trustworthy information on a determined topic. Let them be part of your brand image.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Sprout Social

JULY 21, 2022

Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Directly connect with others.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145