Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. And brands who know how to tap into that in an authentic way not in a transactional way are going to win.

Transform 102

Transform Marketing Marketers CMO 102

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. A TikTok business account is suitable for people using the TikTok app to promote their products or services. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. What is your audience searching for?

SEO 110

SEO Real Estate User-Generated Promotion 110

Buffer Marketing

JANUARY 23, 2025

Instagram’s Collab feature allows creators to co-post content with brands or other users. Its cross-promotion features make it a great choice for creators looking to boost engagement. LinkedIn offers unique opportunities, whether you’re building a personal brand or driving leads for your business.

Thought Leadership 110

Thought Leadership Fashion Energy Food 110

Buffer Marketing

AUGUST 6, 2024

Choose topics that show off your expertise and support the needs of your customers Like any type of marketing or branding, thought leadership is most effective when it feels thoughtful and cohesive. This can help tease out the personal experiences that relate to your professional brand. What problems were you trying to solve?

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 145

Branding Gen Z Millennials Promotion 145

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. It also appears on your Facebook page. Start posting!

Analytics 109

Analytics User-Generated Social Media Marketing Management 109

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 132

Branding Fashion Gen Z Entertainment 132

Search Engine Land

NOVEMBER 22, 2023

Your products have all been carefully chosen for their beauty, energy, and transformative properties that your customers believe can bring happiness, beauty, and peace into their world. Immerse yourself in the captivating beauty and positive energy of our carefully curated collection sourced from around the world.

Promotion 105

Promotion Transform Energy Retail 105

Hubspot Marketing

FEBRUARY 4, 2025

That would be your profile picture and brand name.) With it, you can provide up to 10 images and videos for the system to choose from, but this format is currently only available for sales or app promotion ad objectives. Enjoy the Ride, and thats precisely the energy this ad captures. More on that here. Keep your copy short.

Real Estate 111

Real Estate Logistics Energy Retail 111

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions. At a glance: 13 ways to get more followers on Instagram 1. Use relevant hashtags 9.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hubspot Marketing

DECEMBER 3, 2024

Create click-worthy, branded pins. This is especially true when brands create images that speak to their audience and use on-brand visuals consistently. Not only do templates help us save time, but they make sure that every pin we share is fully on brand. There’s no risk and all learning. Pinterest users are 2.2x

Product 106

Product User-Generated Transform Energy 106

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 92

Transform Gen Z Fashion Food 92

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails.

Influencer Marketing 108

Influencer Marketing Food User-Generated Affiliate Marketing 108

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are particularly interested in content focused on US foreign policy as well as Middle Eastern and South Asian politics.

Copywriting 360

Copywriting Finance Health User-Generated 360

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 137

Branding Food Finance Fashion 137

Hubspot Marketing

DECEMBER 12, 2022

After all, no one wants to dedicate their time, energy, or budget into something with little return. Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. Increase brand awareness. Improve brand image.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Set Up

JULY 23, 2024

With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media. One huge lesson is how originality and consistency can lead to Brand loyalty and almost a cult following. How do you recover?

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 136

Branding Whitepaper Food Energy 136

Scoop.it!

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. For anyone hoping to learn how to promote their website, this is good news. Get yourself on Reddit, and search for subreddits relevant to your industry or niche.

Promotion 105

Promotion SEO User-Generated Energy 105

Marketing Insider Group

OCTOBER 16, 2023

It leads to a chaotic and complicated number of notifications that employees and customers must wade through as they attempt to interact with a brand. The tool integrates all of the customer-facing channels associated with creating and promoting a webinar into a single, unified, and streamlined experience.

Branding 122

Branding Communications Energy User-Generated 122

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. But once you decide to become a writer, whether you're finishing a first novel or writing content for brands, you need to find a way to share your skills. What is Medium? Platform-enabled reader engagement.

Promotion 128

Promotion eCommerce SEO Affiliate Marketing 128

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Customer 129

Customer Branding Fashion Promotion 129

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement. Respond personally to complex queries and comments and share unique, humanized content that reflects your brand’s voice. more easily.

Branding 134

Branding Analytics Social Media Marketing User-Generated 134

Jeff Bullas

FEBRUARY 26, 2023

These interactions increase your brand awareness and organic growth without having to spend hours on Instagram yourself. If your brand hasn’t embraced video as a key part of your strategy, now is the time. So you could in three simple steps find influencers and choose the most effective one for your promotion.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Buffer Marketing

JANUARY 20, 2025

’ Arguably, however, it may be even harder for brands to appear in this section of the app, given how IG views this as an area where “people tend to look for their closest friends.”   If you’re a brand or creator, read:  help new audiences find  you.

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Hubspot Marketing

AUGUST 8, 2022

Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. All this to say, if you're looking to engage with your audience, build a community, and nurture brand loyalty with video, Instagram deserves a chance on your marketing roster. Instagram Video. Back to You.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Branding 145

Branding Finance Real Estate Energy 145

Buffer Marketing

DECEMBER 11, 2024

The right music can make a brand feel more professional and trustworthy, or help a creator's content feel more authentic and relatable. Uppbeat was designed to help creators discover music for their YouTube videos, but they welcome brand use on their business plan. ⚡ What counts as commercial use?  

Price 21

Price Fashion Energy Place 21

Buffer Marketing

APRIL 1, 2025

Garnering over a billion organic views across social media platforms, this was one of Duolingo’s most successful social media campaigns — which, considering how prolific the brand is on social, is really saying something. Ensure you maintain a consistent brand voice across social media channels, though.

Social Media Marketing 73

Social Media Marketing User-Generated Entertainment Promotion 73

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Sprout Social

JANUARY 29, 2025

You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. Benefits of using AI for content marketing AI is revolutionizing content marketing by enabling brands to work smarter, save time and connect with audiences more effectively.

Content Marketing 119

Content Marketing Transform User-Generated Marketing 119

SocialPilot

DECEMBER 18, 2024

With a powerful tool, you gain the ability to manage and amplify your brand story effectively. Build Your Brand Story Online Online reviews act as real-world word-of-mouth for your business. While there are countless factors that contribute to building your brand story online, there are only a few that you can directly control.

Transform 98

Transform Management User-Generated Energy 98

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 129

Branding Marketing Marketers Communications 129

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. The system was able to discern each visitor‘s preferences based on their on-site behavior and serve them the optimal product imagery, content, promotions, etc.,

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Management 135

Management Branding Energy User-Generated 135