Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 97

Analytics Social Media Marketing Marketers Marketing 97

Buffer Marketing

APRIL 1, 2025

Garnering over a billion organic views across social media platforms, this was one of Duolingo’s most successful social media campaigns — which, considering how prolific the brand is on social, is really saying something. Why this campaign was successful : A famous (albeit fictional) face.

Social Media Marketing 73

Social Media Marketing User-Generated Entertainment Promotion 73

Buffer Marketing

OCTOBER 24, 2024

🚧 Remember : If you plan to cross-post these similar social media posts, adjust the dimensions to fit the social media platform. Here are the guidelines for all major social networks. An example: Brand designer and content creator, Sandra K. It takes far less mental energy.

Management 116

Management Social Media Marketing Energy Analytics 116

Sprout Social

JUNE 25, 2019

But perhaps what’s most striking is just how many goals brands are tackling at the same time. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

Social Media Marketing 110

Social Media Marketing Marketers Marketing Price 110

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Buffer Marketing

JANUARY 20, 2025

’ Arguably, however, it may be even harder for brands to appear in this section of the app, given how IG views this as an area where “people tend to look for their closest friends.”   If you’re a brand or creator, read:  help new audiences find  you.

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketers 98

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. In this social media age, creating shareable content is essential. This helps grow your brand and get your content in front of the right people. In just a few seconds, you can have a viral video your market loves. Shareability.

Social Media Marketing 117

Social Media Marketing Marketers Marketing Energy 117

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi!

Price 118

Price Thought Leadership Transform User-Generated 118

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. People relate to other people, not brand logos.

Social Media Marketing 96

Social Media Marketing Thought Leadership Marketers Marketing 96

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 123

Social Media Marketing Place Education Energy 123

Hootsuite

JANUARY 14, 2025

Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. It also appears on your Facebook page.

Analytics 109

Analytics User-Generated Social Media Marketing Management 109

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Hubspot Marketing

DECEMBER 3, 2024

As the average entrepreneur spends about eight hours per week on social media marketing (that used to include me), one hour on Pinterest generating better results was my cup of tea. Create click-worthy, branded pins. Not only do templates help us save time, but they make sure that every pin we share is fully on brand.

Product 106

Product User-Generated Transform Energy 106

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. With Sprout, you can filter search results based on brand affinity.

Influencer Marketing 108

Influencer Marketing Food User-Generated Affiliate Marketing 108

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 119

Content Marketing Transform User-Generated Marketers 119

Sprout Social

FEBRUARY 24, 2020

But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. So in a culture saturated with 15-second dance challenges and esoteric comedy, how can the world’s most beloved brands find their footing and make their presence in the space move the needle?

Branding 143

Branding Gen Z Fashion Energy 143

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. Essentially, it humanizes your brand. My brand's story is unlike any other, and the same goes for yours.

Fashion 106

Fashion Energy Price Product 106

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. A consistent posting schedule keeps your brand top of mind and your audience engaged.

Branding 134

Branding Analytics Social Media Marketing User-Generated 134

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel.

Energy 119

Energy Management Analytics Communications 119

Buffer Marketing

JANUARY 23, 2025

Instagram’s Collab feature allows creators to co-post content with brands or other users. LinkedIn may not have TikTok-style monetization options (like Creator Funds or in-app shopping), but it can lead to lucrative opportunities such as speaking gigs, consulting projects, or collaborations with professional brands.

Thought Leadership 110

Thought Leadership Fashion Energy Food 110

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. That’s a good thing—and it’s entirely because of social media. hot dog combo.

Branding 136

Branding Whitepaper Food Energy 136

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Buffer Marketing

JUNE 14, 2023

At its core, that’s what personal branding is – the cumulative efforts to communicate an individual’s work. In this article, we’ll walk you through a step-by-step framework for building your personal brand. What is a personal brand? What did make them different was how they communicated their work.

Branding 29

Branding Finance Energy Communications 29

Buffer Marketing

DECEMBER 11, 2024

The right music can make a brand feel more professional and trustworthy, or help a creator's content feel more authentic and relatable. Uppbeat was designed to help creators discover music for their YouTube videos, but they welcome brand use on their business plan. Paid plans start at $6.99/month,

Price 21

Price Fashion Energy Place 21

Buffer Marketing

MARCH 6, 2025

" 38 Instagram captions for small businesses It can be tricky to create reel or photo captions for Instagram but still strike an appropriate tone and maintain your brand voice as a small business. ” "Every big brand started as a small business. " "More than a brand — it's a labor of love."

Food 106

Food User-Generated Energy Social Media Marketing 106

Spiralytics

AUGUST 24, 2023

Social media content writing is a way to shape your brand and connect with your audience. One of the ways to achieve effective social media branding is by publishing cohesive content across platforms such as Instagram, LinkedIn, TikTok, and YouTube. What is Brand Voice? What is Brand Voice?

Branding 98

Branding Energy Transform Health 98

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Describe your business in your TikTok bio : A social media bio is your most precious real estate. What is your audience searching for?

SEO 110

SEO Real Estate User-Generated Promotion 110

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

Non-Profit 119

Non-Profit Health Food Energy 119

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell? “So for me, the reason my personal brand grew is because I realized I was filling in a gap.

Branding 139

Branding User-Generated Energy Place 139

Jeff Bullas

FEBRUARY 6, 2023

Useviral prides itself in targeted results, so you can grow with relevant followers and end up with a more successful brand, or following. The problem with Instagram and social media in general is that people want a quick solution that cuts corners and allows them to achieve more with less effort; don’t be one of those people.

User-Generated 305

User-Generated Management Price Energy 305

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

SEPTEMBER 20, 2021

There are so many social platforms, and new ones are popping up every single day. It can be a genuine challenge to choose where to spend your time and energy. Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth.

B2C 144

B2C Energy Thought Leadership User-Generated 144

Hootsuite

SEPTEMBER 14, 2020

These tools will save you more time, money, and energy than you can even imagine. These tools save you a ton of time and energy designing while still having an eye-catching Facebook ad. AdEspresso is the preferred Facebook marketing software for many brands all over the world. Facebook ad design tools. AdEspresso.

Energy 145

Energy Analytics Social Media Marketing Advertisers 145

Adobe Experience Cloud Blog

JANUARY 4, 2019

Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. Brands with high engagement rates are typically the ones to watch. People will talk about your brand across the web.

Social Media Marketing 134

Social Media Marketing Thought Leadership Energy Entertainment 134

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

User-Generated 145

User-Generated Social Media Marketing Marketers Marketing 145