Remove Branding Remove Energy Remove Transform
article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 112
article thumbnail

AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality. Processing.

Transform 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nature’s inspiration for transforming your marketing plan

Martech

Learning from how nature accommodates change In his book, “ The Clock of the Long Now: Time and Responsibility ,” Stewart Brand, an American writer, editor and entrepreneur, explains how nature’s ecosystems absorb the shock of change by varying speeds of adaptation. Initiatives for these longer layers include: Brand strategy.

Transform 111
article thumbnail

How Review Management Tools Can Transform Your Small Business

SocialPilot

With a powerful tool, you gain the ability to manage and amplify your brand story effectively. Build Your Brand Story Online Online reviews act as real-world word-of-mouth for your business. While there are countless factors that contribute to building your brand story online, there are only a few that you can directly control.

article thumbnail

Voice agents will change how you think about your brand and your website

Martech

The playbook for helping customers find your brand changed many times over the past several decades. But the way people look for information about brands is changing yet again. As consumers become more comfortable talking to voice agents, online visibility strategies will undergo another radical transformation. Most recently.

Transform 123
article thumbnail

IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table.

Branding 101
article thumbnail

How Data-Driven Decision Making Transforms Agency-Client Partnerships

Set Up

Brands want measurable outcomes, and data-driven strategies provide Agencies the opportunity to demonstrate tangible results, helping to foster long-term partnerships. So where is the disconnect for Agencies, and what can Brands do to improve it? Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.